Business Context: Analysis of SWOT, PESTLE, Leadership Styles, and CSR at Ryanair UK

CONTEXT OF
BUSINESS
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EXECUTIVE SUMMARY
The preset report includes various concepts of business along with an analysis of SWOT,
PESTLE, different leadership styles and Corporate Social Responsibility of a company. The term
business context refers to an understanding of various factors or forces that creates an impact on
business firm from different angles such as on decision making, objectives, other strategic
planning and many others. Ryanair UK is an airline service company based in UK which
provides low cost services at international level. In this present report various leadership and
management styles are being studied along with an explanation of most suitable style in
organisation. The report also includes various CSR activities done by company in order to fulfil
its response, responsibility and obligation.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................4
Performing a SWOT and PESTEL analysis...........................................................................4
Evaluation of how the changes in PESTEL factors has influenced the Opportunities and
Threats of business. Critical comment on how the airline is addressing their Strengths to
negate Threats and Weakness affecting their Opportunities..................................................6
Comparison and contrast different styles of leadership. Views on the appropriate leadership
and management style at Ryanair UK....................................................................................8
Recommendation of a suitable leadership style that will help company in meeting their
business objectives. Justification with appropriate literature.................................................9
Commenting on the Responsibility, Response and Obligations in their Ethics and Social
Responsibilities in the processes using evidence.................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
The term business context refers to an understanding of various factors or forces that
creates an impact on business firm from different angles such as on decision making, objectives,
other strategic planning and many others (Battal and Polat, 2020). Manager of an organisation
applies purpose driven method in order to make, measure and monitor the certain context of his
company prior introducing any initiative related to business strategies. Such initiatives are
required to fulfil stakeholders demands and requirements. In the present report context of
business is being discussed for Ryanair UK which is an airline company headquartered in United
Kingdom. Under the report SWOT and PESTLE is done for the company along with comparison
of certain leadership styles and management styles being applied in Ryanair UK. Further some
ethical and social responsibilities considered by company is also discussed.
TASK
Performing a SWOT and PESTEL analysis.
Ryanair UK is a airline company which offer its flight services based upon London,
United Kingdom being founded in 1985 under the name of Dawndell Limited. In November
1995 the company changed it name and started operating as Ryanair UK Limited.
SWOT refers to an company's analysis in terms of its Strengths, Weaknesses,
Opportunities and Threats which every company looks in order to enhance its existing skills and
take certain steps to overcome its weaknesses along with a preparation to face threats (Torres and
Sidorova, 2019).
The term PESTLE is an analysis of company's external macro environment that creates
an impact on business operations (Belanova and Kuznetsova, 2020). It is an acronym that stands
for Political, Economical, Social,Technological, Legal and Economical factors.
SWOT and PESTLE analysis for Ryanair UK is done below:
SWOT ANALYSIS
Strengths
 Ryanair UK established its operations
in European markets that offers its
Weaknesses
 Changes or Modifications in labour
relations and arrangements of
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