Use of Contextualism Theory for Analysis of E-commerce Entrepreneurship

NAME OF STUDENT
COURSE NAME

Introduction
Small and medium enterprises are considered as significant contributor in various economies
around the world considering employment which they create and as they facilitate regional
development and innovation. The adoption of e-commerce system in SME scale firms is on the
rise both in developed countries and developing countries to take advantage of growth and
development opportunities which are provided by their application. The usage of mobile devices
and social media platforms such as Facebook has helped in revolutionizing process of adoption
of e-commerce in SME firms. There are various factors which help in fostering of e-commerce
entrepreneurial activities using Facebook such as faith, dedication and innovativeness. The main
factor which has helped in influencing adoption of e-commerce is innovative approach taken by
owners and managers of SMEs and their commitment demonstrated towards its implementation
which has enhanced performances of SMEs.
Opinion
The main advantage which can be identified from the current article is that it helps in providing
practical application regarding use of contextualism theory for analysis of e-commerce
entrepreneurship in context of SMEs (Shemi & Procter 2018).
However disadvantage identified was that it only considered using Facebook as social media
platforms for e-commerce entrepreneurial activities.
Ideas to be implemented
The main idea which can be implemented after getting inspired from the article is that innovative
approach and commitment of top management of an organization is very necessary in
implementing technological changes.
Reference
Shemi, A. P., & Procter, C. (2018). E-commerce and entrepreneurship in SMEs: Case of
myBot. Journal of Small Business and Enterprise Development, 25(3), 501-520.
doi:http://dx.doi.org/10.1108/JSBED-03-2017-0088
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