Individual Report and Business Plan for Cookie Bake House Bakery

This report covers the business plan for Cookie Bake House Bakery, including company information, location, market and industry analysis, competition analysis, operating plan, risk and contingency, sales and marketing strategy, funding plan, and management team.

Entrepreneurship
and leadership of
business ventures
Contents
INTRODUCTION...........................................................................................................................1

MAIN BODY...................................................................................................................................1
Business Details......................................................................................................................1
Location..................................................................................................................................2
Market / Industry analysis......................................................................................................3
Product/ Service description...................................................................................................5
USP and Competitor analysis.................................................................................................5
Operations Plan......................................................................................................................7
Risk and contingency plan......................................................................................................7
Sales and Marketing Strategy.................................................................................................9
Financial and Funding Plans..................................................................................................9
Management team – justifying your ability to lead and manage this venture......................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business plan refers to the written document which involve the entire process of starting
a business and explaining their objectives as well. It also involve the entire procedure of
performing the business operations in such a manner, so that the goals and objectives can be
achieved in an effective and efficient manner. Business plan is also consider as the written
roadmap of a business organisation from the standpoints of operational, marketing and financial
as well. Both internal as well as external audience of organisation use the business plan as an
important document. In order to planning to start a business organisation, it is necessary for the
owner to prepare the business plan as it work as the outline of the actions which are being
performed in the business organisation. For the purpose of starting business operations, it require
investment and business plan also work as the attraction source of investors towards the business
firm. Developing sufficient amount of resources help the management of business organisation
to perform their task in an effective and efficient manner. The basis of this report is a new start
up bakery with the name of Cookie Bake House Bakery. This is the location of the start-up,
which is in London, United Kingdom. In order for the café to run smoothly, a business strategy
has been created. (Barrow, Barrow, and Brown, 2018) This report will cover a wide range of
topics, including company information, location, market and industry analysis, competition
analysis, operating plan, risk and contingency, sales and marketing strategy, funding plan, and
management team.
MAIN BODY
Business Details
The Cookie Bake House Bakery is a bakery in London that opened in a very busy street
location near the sea corner. This is a bakery that has been constructed with a retro décor in mind
to attract consumers. The bakery provides high-quality meals, including gluten-free options. The
bakery has gluten-free cake available. Customers may also get sugar-free cuisine at the bakery,
which has lately started serving fast food. The organisation provides a variety of goods,
including juices, coffee, sandwiches, burgers, pizza, pasta, and other snacks. This is a sole
proprietorship organisation, which means it has only one owner. All of the company's losses and
earnings are attributed to a single person. This will also include responsibility for all of the day-
to-day actions that keep the business running. It is a modest firm with a team of 10-15 people.
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Within the café, some of them are the bakery's leaders, managers, and serving staff. The
organization's major goal is to supply the highest quality products, such as gluten-free cakes and
sugar-free foods. The bakery also focuses on providing vegan food to its patrons. This will assist
the company in earning significant earnings and income in the future. There are different
operations machines that are utilised in organisations to accomplish various business functions in
order to save time. Cookie Bake House Bakery considers a number of factors in order to attract
customers. Because the interior will be silver with an antique feel (Jukova, and et.al., 2019).
Customers will be drawn in by this. Customers may enjoy and take good pictures with their
family and friends in the sitting area, which is decorated in a variety of styles. This is critical
since, in today's business world, customer experience is critical to the success and growth of a
company. The entrepreneur will require a little amount of capital at first, but as the bakery's
success grows in the market, it will be able to expand its operation. It is critical for the bakery to
concentrate on its operational machinery, product quality, and the potential for future staffing
increases.
The Cookie Bake House Bakery is a company concept that has found a perfect location
for those who enjoy coffee and desire gluten-free, sugar-free meals. This is the bakery where you
may have coffee with different flavours and less sugar. The gluten-free cake on sale is delicious.
The company can target its customers based on their age group, which is the youth age group.
Young people, it has been noted, are more eager to visit such areas in order to share the
experience with their peers. After college and office hours, they want to hang out with their
buddies. The organic food items are the focus of Cookie Bake House Bakery in order to keep the
consumers' health in mind. Additionally, the organisation has focused on an appealing menu as
well as a sitting space with candles that will provide an attractive sitting environment for
customers.
Location
The Cookie Bake House Bakery is positioned on a busy thoroughfare that is well
accessible to clients. And the location is appealing because it is near a seaside in London, United
Kingdom. The primary area, which is primarily emphasised by the public and also contains
natural beauty in the areas adjacent to the bakery. In order to attract clients, it is critical for the
company organisation to choose the right location. This bakery will attract consumers because it
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is located in a pleasant and quiet area. Even those in the 30-55 age bracket like to eat dinner
outside with their families in such tranquil settings. This is regarded as the nicest location in
London's major city. This is a spot where people may sit and relax while socialising with their
friends to pass the time (Cordeiro, D.M.C.M., 2020). Since of the large area, Cookie Bake House
Bakery has considered this location because it has the potential to attract clients. There is plenty
of room, and the café also has a rooftop that guests may enjoy in the evening. In addition to this,
it has been also found that several of people come on the sea beach to celebrate their birthdays
and anniversary because of the view of natural beauty.
Market / Industry analysis
In order to carry out its varied activities, the company organisation must first analyse the
industry kind and market. The definition of market analysis is the quantitative and qualitative
evaluation of environmental conditions. This is the most important aspect of a company plan that
the entrepreneur must examine. The market study assists the entrepreneur in determining who the
business's target customers are. In order to offer innovation and modification to their products
and services, it is critical for the entrepreneur to analyse the needs and expectations of their
customers. This can be accomplished by focusing on a STP model, which is defined as a strategy
approach to identifying the appropriate collection of customers. This approach is being used to
analyse the market and determine which section is the best fit for the company's expansion. It is
critical for a business to understand its clients, their habits, and preferences in order to meet them
within the time constraints. In order to understand the market, it is necessary to evaluate the STP
analysis in the context of Cookie Bake House Bakery. This is the three-step model that is
described further down:
 Market Segmentation- This is the initial stage of the model, which is characterised as
breaking the client segment into smaller portions in order to benefit the firm. The ability
of an organisation to segment its customers is critical. Customers can be categorised into
groups based on a variety of factors. Silver bits can analyse each segment and then
choose one basis for segmenting its consumer base. The following is a discussion of the
many bases:
◦ Demographic- This is a classification based on age, occupation, marital status,
gender, education, and other factors. It is critical to determine which category the
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company will divide its clients into. As an example, in the case of Cookie Bake
House Bakery, the corporation can segment by age group.
◦ Geographic: This is the foundation for client segmentation, such as location, region,
and city. It is critical for the company to consider this foundation in order to attract
customers. The geographical location for Cookie Bake House Bakery will be the
seaside area, where any client can get to the bakery.
◦ Psycho graphic: This section is based on the bakery's concept and ambiance. The
bakery's theme is based on a beach, therefore clients who appreciate natural beauty
are given top priority by the Cookie Bake House Bakery management.
◦ Behavioural- This is the section in which the customer's behaviour is examined, such
as attitude and lifestyle, with the goal of providing nutritious and pleasant food to its
clients. Targeting- This is the most crucial stage in the market analysis process for the business
organisation, as the management of the commercial firm must choose a certain segment
of clients to serve with the highest quality of services. Because Cookie Bake House
Bakery provides food and beverage items to its clients, it is critical to target the correct
group of customers who can generate revenue for the company. The Cookie Bake House
Bakery focuses on the youth, or those between the ages of 20 and 30. The youthful
generation will be the primary target market for this company venture, as they are more
interested in bakerys and spend more time there. Because the bakery offers organic and
gluten-free options to its customers. It is critical for the organisation to concentrate on the
people and set goals using innovative strategies. In order to draw them in. Additionally,
the café is focusing on attracting customers who are health-conscious by providing sugar-
free food items that will help people keep fit. Because the bakery is located near the
beach and sea area, it will appeal to young people. This is the most strategic and
beneficial approach for the company's profitability, success, and expansion. Customers
can rest and enjoy their spare time in such an environment. It is critical for the company
to concentrate on the specific target clients in order to capture their attention.
 Positioning- This is the most crucial step for a firm to take. The positioning refers to the
company's efforts to differentiate its products and services from those of its competitors.
In the case of Cookie Bake House Bakery, the company endeavour has positioned itself
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in a unique way by offering gluten-free and sugar-free food items to attract clients. The
distinctiveness of antique interior design will aid the business organisation in attracting
customers. The enterprise's distinctiveness is focused on the locations and products that
are offered by the organisation. This is critical for the company endeavour to differentiate
itself from its competition. Different strategies are being implemented by the company
venture in order to differentiate itself from its competition.
Product/ Service description
The term "products and services" refers to the items that a company sells. In order to
attract customers, it is critical for the company to focus on the quality of its products or services.
Cookie Bake House Bakery is a company that specialises in a variety of foods and beverages.
Cakes, cheesecakes, breads, cookies, doughnuts, sweet rolls, biscuits, Danish, and a variety of
other foods are among the food items offered by the company. All of these foods are sugar-free
and organic. The bakery also specialises in gluten-free cakes. This is the bakery's unique selling
point, as it attracts a diverse range of customers. This will assist the organisation in reaching a
higher level of success and expansion of the commercial enterprise. The company also focuses
on various flavoured drinks that would attract people's attention. The company is concentrating
on organic fruits, which would aid in maintaining product quality. This bakery is providing a
variety of products which are being preferred by the customers. Cake is being demanded by most
of customers to celebrate birthdays, anniversary, engagement or wedding and many other
celebrating moments. But in the today’s world, most of people are suffering with the diseases of
diabetes. The main reason of this disease is eating extra sweet. The Cookie Bake House Bakery
has introduce a best solution for the such customers by offering cake without sugar. This is the
cake in which the chef is not going to add sugar. In this cake, the chef will add the natural sweet
flavour of fresh fruit which is consider as the unique concept to introduce a new variety of cake.
USP and Competitor analysis
It has been discovered that there are various competitors for Cookie Bake House Bakery
on the market that are now functioning their businesses. Within the food and beverage business,
there are a number of competitors. With the increased rivalry in the market, it appears that the
Cookie Bake House Bakery will need to adopt new techniques in order to differentiate
themselves from their competitors. It is critical for a firm to analyse its competition in order to
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differentiate itself and attract clients. In order to maintain a strong position in the market, the
Cookie Bake House Bakery must be appealing and employ a variety of techniques. The company
should concentrate on a number of external initiatives that will assist it generate revenue and
profits. Cookie Bake House Bakery' USP is the offered food items and the bakery's interior
design, which can help in drawing consumers and increasing profitability for the commercial
operation. Here's a quick rundown of some of the competitors:
 Costa Coffee- This is an international coffee shop chain headquartered in Dunstable,
England, United Kingdom. Sergio Costa created this organisation in London, England,
in 1971. Costa Coffee's commercial operations are doing well, and the company is
serving food and beverages to clients all around the world. The organisation provides a
variety of culinary items, including breads, coffee, burgers, cake, pastries and many
others. In order to attract clients, Costa Coffee is known for the high quality of coffee it
produces. This is a competitor to Cookie Bake House Bakery since it attracts people by
offering the greatest coffee and beverages.
 The Fat Duck- This is a dining establishment located in the United Kingdom. This
company competes with Cookie Bake House Bakery since it is known for having the
highest quality food goods on the market. Snacks, appetisers, main courses, and other
food and beverage items are available from the company. Several individuals prefer
the Fat Duck restaurant to celebrate family gatherings and enjoy high-quality food. The
seating area has been designed in such a way that guests can enjoy their lunch while
listening to quiet and relaxing music in the inheritance.
As previously stated, there are a number of contestants for the Cookie Bake House
Bakery. It is critical for the bakery to develop new strategies in order to attract customers and
benefit from the food and beverage industry's diverse market. It is critical for Cookie Bake
House Bakery to concentrate on the new strategy that has been implemented, such as gluten-free
cake, organic coffee, and food items. This is critical in order to keep the health of customers at
the top of the priority list. Because of the locations and interior design, the company will be able
to obtain a competitive advantage. This will assist the company in outperforming competitors,
generating profits and revenue.
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Operations Plan
In order to undertake various business activities, the Cookie Bake House Bakery need to have a
strategic operational plan. Because the company performs a variety of duties in the preparation
of food and beverages, it's critical to use technology effectively and efficiently. The company
venture makes use of cutting-edge technology and a variety of coffee and pizza-making
machines. It is critical for the business to assess how the operational strategy may be improved in
order to improve the taste of the food items and hence attract customers. Because there are
multiple chefs and people working in the operations department. The corporation employs a
number of machines in order to reduce the amount of time it spends on manual labour. The café
is running its business very efficiently, and every responsibility has been assigned to the
employees in order for them to operate as effectively and efficiently as possible, as well as to
reach out to clients in the best possible way. Due to the bakery's use of the space in retro theme
classes, they are able to draw a large number of clients by serving in a unique manner. The
bakery also prioritises people's health by making them feel good while they consume food and
beverages. It is critical for management to effectively manage their operational processes in
order to retain consumers and generate money.
Risk and contingency plan
It is critical for a firm to analyse risk and develop a contingency plan, which describes the
activities that management teams and staff must do to monitor and mitigate any risks to the
company. There are numerous risks that are included in the organisation for several weeks, such
as pandemics, personnel loss, supply chain disruptions, natural disasters and market competition.
It is critical for a company organisation to develop a strategy blueprint, which is a series of
actions directed by the team to employees in the case of a disaster or other calamity. The
management of the silver bytes must plan ahead of time in the event of a natural disaster that can
be controlled as a recovery plan. This refers to unforeseen events that must be anticipated by
management in order to avoid undesirable outcomes. This plan is useful in determining whether
or not the business organisation should continue to operate. Although it cannot be abolished,
prior planning can assist the organisation in reaching its objectives and aims. Unfortunately,
many businesses are returning business emergency response plans because they have invested all
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of their time and energy into one strategy. When designing a risk contingency strategy, the silver
whites should consider the following steps:
 Consider major risk: This is the first phase in the silver bytes management's analysis of
the various risk variables that can affect the commercial enterprise. This entails
examining a number of elements that can have an impact on a company's productivity
and profitability. This could include the impact on employees, inventories, technology,
and rules and regulations set by a country's government. Prioritize Risks: Another phase is risk prioritisation, which is reviewing each risk on the
list to see what might happen in the future. It's critical to figure out how this will affect
our organisation and its operational activities. In order to prevent some methods, the risks
that are most likely to materialise and that can cause the most damage must be prioritised
at the top.
 Develop a contingency plan for each risk: The third phase is to establish a contingency
plan for each risk. After privatising risk at each level, it is critical for the organisation to
develop a contingency plan that includes how to eliminate the risk and how to apply it
when the danger occurs. An organization's emergency response plans should be designed
to describe what the management can do to manage the risk and what activities should be
done to minimise the harm. This is an illustration of an emergency response plan.
 Share and modify the plan: The next stage is to communicate and alter the plan, which
implies that the owner of the bakery in question, who is an individual owner, is aware of
it. Emergency response planning is critical for any business. This is to save a location that
is easily accessible to the entire management team and this is the plan that will need to be
amended when the various plants have been applied.
Sales and Marketing Strategy
In order to attract clients, it is critical for a corporate organisation to implement several
sales and marketing methods. This strategy will be based on the primary objectives and goals
that the business organisation wants to achieve in order to meet its financial targets. The sales
plan incorporates the company organization's goals as a starting point. It is critical for an
organisation to develop a marketing plan in order to focus on the necessary methods for
capturing a larger market and analysing buyer purchasing behaviour in order to sell products and
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services. The marketing strategy is referred to as a footprint for entering the market and
expanding the user base. At the beginning of the process of improving the merchandising plan to
include it as a target for any new enterprises. It is critical for an organisation to choose how to
market a product or service in the market, as this will aid in generating revenues and attracting
customers' attention. Setting a goal for the initial project is critical since it will aid in financial
planning and identifying the proper clients. Selling products and services is one of the business
enterprise's categories. It is also difficult for the organisation to advertise the product effectively.
In the case of Cookie Bake House Bakery, it's critical that the bakery concentrates on the
numerous marketing and strategies to attract customers' attention. The corporation can employ a
variety of strategies, such as using social media because the target clients are young people who
utilise social media. The bakery can concentrate on promoting, using influencers to motivate
products and services. Instagram, Facebook, and Twitter will be the primary sources of attraction
and marketing methods for the organisation, which will aid in attracting a diverse spectrum of
clients. Because of the utilisation of material and pictures, the bakery can attract the attention of
the youth. Influences can readily impact the minds of children, which is a simple technique for
the business.
Financial and Funding Plans
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Management team – justifying your ability to lead and manage this venture
The management team is described as the firm owners' high-level authority unit that is in
charge of all business activities. It is critical for the management team to maintain effective and
efficient control over the numerous operational activities. As the only owner of this business, you
must develop numerous leadership qualities and managerial skills in order to build a successful
business endeavour. The company required a strong management team capable of leading and
managing this undertaking. It is critical to have the necessary skills and education to successfully
run a business. To ensure the effective functioning of each department, numerous talents are
necessary, such as analytical ability, critical thinking, and leadership traits. It is critical to
monitor client inquiries as well as the quality of services offered by the company enterprise. The
business venture can also engage a good manager who will be in charge of overseeing all of the
tasks necessary for the company's success and growth.
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CONCLUSION
From the above report it has been concluded that It is critical for a corporate organisation to
plan ahead of time in order to avoid a variety of issues. In order to run a successful business, you
must prepare and create a strategic strategy. Various analyses, such as market analysis, industry
analysis, competition analysis, and financial funds, must be considered in order for the
organisation to be successful in an effective and efficient manner. Because of the numerous
rivals in the market, the most significant element that has been recognised is marketing. The
business visit that is being considered is to Silver Pipes, a bakery in London that is going to give
a variety of food and beverage items in order to attract clients. The marketing plan and efforts to
promote the company organization's products and services are prepared in a variety of ways. It is
critical to design an effective marketing strategy that will assist the business organisation in
achieving sustainability and influencing the company's growth and success. Only through a
message delivered by the marketing head of the marketing department's staff can the
management communicate with the client. The STP analysis aids the organisation in determining
who the company's target consumers are. The operational plan is also critical to the effective and
efficient performance of the company functions.
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