Amazon's Core Business Processes

This report provides a comprehensive analysis of Amazon's core business processes. It begins by outlining Amazon's operational foundation, built on browsing, account management, and shopping processes. The report then delves into the concept of Business Process Management (BPM) and its importance in organizational efficiency and adaptability. Key steps in identifying business processes are detailed, including visualization, measurement, analysis, improvement, control, and re-engineering. The report further explores the crucial role of data elements in supporting these processes, outlining steps to identify and understand these elements for organizational success. The importance of data accuracy and effective communication in data reporting is emphasized. Finally, the report examines the role of Amazon in business intelligence, highlighting key responsibilities and skill requirements. The report concludes by emphasizing the importance of trust, respect, open communication, and a healthy work environment in achieving organizational goals.

Core Business Processes of AMAZON
Amazon business process is based on three operations -
● Browsing -: search and recommend the product and browse by category.
● Management of account -: regular checking of user shopping cart ,stock of sellers
● Shop -: find the product ,send it to shopping basket, finally make purchase
A business process is a set of activities that will help in the accomplishment of organizational
goal. Business Process Management is a systematic approach which helps in making the
workflow of organization more effective as well as more efficient and organization become more
capable to adapt the changes in this dynamic environment (Chamberlain, n.d.)
Business process is a link between an organization’s business and organization’s IT department.
Some examples of business processes of AMAZON -:Receive the orders , invoice and shipping
the products , updating the employee’s information.
Business processes depends upon the objectives of the organization. To identify business
processes amazon has these steps -
1. Visualization - functions and processes of the organization
2. Measurement - find out effective measures
3. Examine - analyze all the stimulation for improvement
4. Improvement - identify and applying the improvement
5. Controlling - facilitating improvement by use of user defined dashboards and real time
analytics and save the complete information about performance so that a report can be prepare
for further improvement
6. Reengineering - give new and improved form for better results
If Amazon wants to identify it’s business processes in terms of revenue that how much revenue
can be generated from the business processes and how much profit can be made by it. There are
following steps to identify core business processes of Amazon. SEVEN steps to identify core
business processes -
Step 1 - Create business model
Step 2 - Develop process Map
Step 3 - Analyze financial statements
Step 4 - Fix speed of task
Step 5 - Define Leverage
Step 6 - Review a case study of core business processes
Step 7 - Create a gap analysis

Data Elements to support Core Business Processes
Data elements are those that provides meaningful information or lengthy description into a short
form or code .To gather the full set of requirements following questions is considered by
Amazon-
Who are the individual, group and organization of interest?
Why is data needed?
What functions need to be analyzed?
When does the data need to be recorded?
Where do relevant processes occur?
Steps to identify data elements which support Amazon’s business processes-
● Plan the data -It involves development of business model as well as processes and also
explains business processes with documentation.
● Find requirement of information - This step defines information needs of end users in
business processes.
● Conceptual design -It expresses all information so that every user can easily identify.
Business processes once identified, data elements need to be identified for further process .Data
elements are very important for the organization for the success of business process because it
impacts in the process execution. All decisions are depends upon the driven data so identification
is very crucial process.
It involves people, groups, policies, procedures, strategy, mission and vision of the company.
Business Process includes all the entities of the organization .Business goal can be achieved with
high level of customer satisfaction in the market (Srivastava, 1999). For getting success, data
element must be selected carefully and must be related with the organization goal.
Business activity can be sequenced properly if data is correct. This provides insights to the
progress of the organization. It must be concise and easy to understand so that proper
implementation can be done.

How to understand data elements for the success of organization
Amazon always try to define all data elements so that everyone can easily understand and make
use of all the data provided and take all the decisions . There are some steps which provide ease
in the interpretation of the data provided.
Step 1- What data you need to collect - This starts from identification of data elements necessary
for reporting and for improving quality of care. It also helps in analyzing and evaluating data
elements to improve overall capacity so that needs of target audiences can be contacted out
(Irani, 2013).
Step 2 - Where can you find the data you need - It defines about the sources from where data
can be easily get. It also involves recording and storing of data.
Step 3 - Data Collection - Data is collected from various sources in raw position, it needs to be
modified for easy understanding
Step 4 - How do you know the data you get is good and accurately reflects what you
trying to measure or report - Good communication and regular training is provided to
employees. Routine data quality improvement activities are done by specialists who evaluate
data regularly.
Step 5 - Data reporting - This step is very crucial because reporting should be done to right
person in a right way so that employees can take right decision.
Step 6 - Communicating about the data - Data must be communicated to inform the audience .
Before disclosing data to audience, data is properly analyzed and data is used for planning and
quality improvement.
Step 7 - How to use data - Data is used for evaluation of program activities as well as for
improvement. Gaps are easily identified.
These are the steps by which employee of amazon can easily understand the data elements and
interpret all the data elements easily and help in the success of the organization and meet out all
the needs of the target populations.

Role of organization in Business Intelligence
Business Intelligence is a process with two primary activities that is getting data in and getting
data out. Getting data in refers data warehousing involves transferring data from a set of systems
into an integrated data warehouse (El-Sawy, 2001).
Getting data out refers to deliver the data to user wants to access the data and want to make use
of it to make decisions.
Role of Amazon
Treat employees with trust, respect and compassion
Open and honest communication among all with integrity
Enabling professional and organizational standards to be met
Appreciate achievement and accomplish success
Develop healthy and safety environment
Always welcome new ideas
Key areas of responsibilities of Amazon for business intelligence
Development of business intelligence, reporting and development strategy
Manage business intelligence
Data integration and development solutions
Support data quality improvement
Manage service requests and incidents
Manage problems
Manage human resources
Manage suppliers
Business intelligence has different types of skills requirements, having uniform demands from
business, technology, process and human resource. Amazon follows these responsibilities for the
proper functioning of business intelligence in the organization. Business Intelligence always
assists in production process and manages vendors for production support. It behaves proactively
to reduce the production issues. Amazon provides helpdesk for problem solution and do
complete analysis of causes.

References-
Chamberlain, C., Dragoni, A., Payton, J., Devlin, S., Gentile, M.P., Mina, J. and Bajaj, A.,
Business Process Management: Amazon.
El-Sawy, O., 2001. Redesigning enterprise processes for e-business.
Irani, L.C. and Silberman, M., 2013, April. Turkopticon: interrupting worker invisibility in
amazon mechanical turk. In Proceedings of the SIGCHI Conference on Human Factors in
Computing Systems (pp. 611-620). ACM.
Srivastava, R.K., Shervani, T.A. and Fahey, L., 1999. Marketing, business processes, and
shareholder value: An organizationally embedded view of marketing activities and the discipline
of marketing. The Journal of Marketing, pp.168-179.