Corporate Commitment to Sustainability: A Case Study of Emirates Airline

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Corporate commitment sustainability
The corporate commitment to sustainability is considered as one of the essential aspect
that should be there so that it can be easy to manage the entire activities. In this paper the
discussion will be made on the Emirate airline in which the discussion will be made on the entire
concept of sustainability.
The corporate mission of the company is to be one of the environmental leaders in the
aviation and travel sector. The goal is to maintain sustainability and eco efficiency in reference to
the entire activities of the company. In the air and on the ground, the company is committed to
act in sustainable manner. They focus on the interests of the customers, business and on the
natural environment. In the airline sector, the impact is on the environment in relation to how
they fly and what aircraft they use to fly. The emissions used by the company are more than 25%
and it is lower than IATA global fleet average (Cui & Li, 2016). With the use of new A380s and
the green workhorse, the Boeing 77, the company still continues to minimize the consumption of
the fuel. On the long haul, it has been seen that aircraft capacity is used in an effective manner.
The company also aims at improving the environmental performance by considering the high
standard in the fuel burn, onboard weight reduction and also recycling is considered. So, in this
way they use energy and water in an efficient manner and also they focus on the ways to be more
sustainable and eco efficient (Bruce, Gao & King, 2017).
The standards and code of emirates focuses on the policy concerned with investing in the
modern and eco efficient technology. According to this the company has one of the youngest
fleets in this sector and also they emphasize on minimizing the noise and lower engine
emissions. The aircraft is fully compliant with the international civil aviation companies.
Emirates consider chapter 4 noise standards which meet the ICAO engine emission standards.
The Airbus A380s are one of the biggest aircraft present and it is designed to fulfill the
requirement in relation to the non-sensitive airports. Emirates engineering also ensures that the
aircraft should be performed at their optimum level all times (Clark, 2017). The engine washing
procedures keep the internal engine and elements clean and it also maintains the fuel efficient
performance which prolongs the useful life of the individual. The aircraft of the company is also
washed with the procedure of “dry wash” which considers the small amount of cleaning agent
applied with the clothes. This procedure also secures thousands of liters of water and by having
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the clean aircraft assist the company in minimizing the fuel consumption and emission by
reducing the weight of the aircraft. In the operation field, emirate invested in best flight planning
system which helped to plan flights and it also optimize the routes based on the everyday
weather conditions. The flight crew also takes the benefit of the opportunities to secure the fuel
and emissions. Emirate emphasizes on improving the entire efficiency of the air traffic
management and it also offers flexibility in the overall routes of the flights. To maintain the
standards the company the specialist also collaborated with the air traffic control companies on
the international platform so that it can be efficient to maintain the routes and operational
procedures by considering the latest technology. The company maintained the process of
sustainability as it can help in maintaining the overall image of the company in the highly
competitive market (Alameeri, Ajmal, Hussain & Helo, 2017).
Emirates also emphasizes on the efforts to reduce the impact of continue onboard aircraft.
The economy class blankets on the long haul flights are made of 100% recycled plastic bottle
and in this the ecoThread blanket is made from 28 bottles and with this the sustainable blankets
are made. By considering these blankets the company prevented the plastic bottles ending up in
the landfill and also it saves the energy and emission in context to manufacturing process
(Emirates, 2019)
In 2013, the company also introduced environmental initiative which is known as “A
greener tomorrow”. The emphasis of this initiative is on assisting the not for profit
environmental and conservation companies by offering a funding award of $150,000. It has been
noted that “A greener tomorrow” is the outcome of the company and it is the commitment to
sustainability and environmental conservation (Jayaraman, Liuzzi, Colapinto & Malik, 2017).
The money for “Greener tomorrow” enhanced through different recycling programs in the
Emirates group. The company again re- launched “A GREENER TOMORROW IN 2016”. In
2016, the company launched a campaign in which the company selected three organizations in
the wildlife protection and environmental conservation in Africa. So, in a best manner the
company focused on the set standards in context to sustainability. The set standards should be
followed by the company so that it can be simple for the company to fulfill the needs of the
society by maintaining the environment (Emirates, 2019).
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