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Sales and Marketing Assignment - Emirates airline

   

Added on  2020-10-22

7 Pages1232 Words180 Views
SALES AND MARKETING1

Table of ContentsSWOT ANALYSIS.........................................................................................................................4REFERENCES................................................................................................................................82

SWOT ANALYSISSwot analysis is considered to as the best techniques which can be Utilised by manager inEmirates Airline for analysing the internal strength and weakness of an organisation Thistechnique also help management in determining the threats and opportunities. Swot analysissupports management in identifying the suitable ways which can be adopted for overcomingthreats and strategies which can be utilised for converting weakness into strengths. Emirates is a company operating business in airline industry. Business entity has beenranked as fourth largest in terms of revenue. An organisation has able to foster growth byforming strategic partnership with other companies. Emirates airline operates 3400 flightsper week. An organisations airport is located at 81 countries. Emirate Airline has the world’sbiggest fleets of Airbus A380s as well as Boeing 777s.Strengths of Emirates airlineThe major strength of Emirate airlines is that it is located in the central location ofGulf countries which provides customer an ease in assessing the services providedby an enterprise.It has stores at different locations which enables business entity to deliver goods aswell as services to wide number of people.Emirates airline generates huge revenue by operating flights on different globalroutes.An organisation has highly skilled and talented workforce which has supported anenterprise in expanding business operations.Another biggest strength of an organisation has important as well as distinctiveresources.Emirate Airline has brand name. An oreganisation has high commercial value.Management decision related to entering into cargo business has helped an enterprisein increasing sales and profitability.Emirate airline with the support of trained staff as well as customer relationshipdepartment has able to provide high level of satisfaction to its clients.An organisation has an effective marketing strategy.3

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