logo

Amazon's Public Relations and Marketing Strategies

   

Added on  2020-04-07

9 Pages2066 Words153 Views
 | 
 | 
 | 
Running head: CORPORATE COMMUNICATION CORPORATE COMMUNICATION Name of the StudentName of the UniversityAuthor’s note
Amazon's Public Relations and Marketing Strategies_1

1CORPORATE COMMUNICATIONIntroduction Communication is the process by which a sender and a receiver can exchange messagesamong each other in order to exchange thought, ideas, perceptions, feelings, emotions,knowledge etc. communication is a two way process where sometimes there is a one on onecommunication, while sometimes there is one sender and many receiver of information it iscalled mass communication it can also be two ways by which many sender can send message toone receiver. Corporate communication is a methods and tools by which a corporate entitycommunicates with the stakeholders, employees internally or with the end consumers of theproduct or services that the company is selling. Corporate communication is a relatively newconcept in management some companies recognizes the importance while some still do not(Cornelissen & Cornelissen, 2017). Strategies adopted to address various stakeholdersIn order to develop and grow efficiently companies carry out several strategies andplanning process. Amazon is one of the most significant examples of new economy. In thisreport a brief discussion of the corporate communication strategies of Amazon will be discussed.Internal communication for the smooth and high performance efficiency of the day to dayoperation of the company it is very important to have a well coordinated communication systemas well. For example if the employees of the company are not well connected with themanagement and each other as well it is be difficult to process any business. Externalcommunication of the corporate would include communicating and sharing information with thebusiness partners, industry, government of the country where the business operates, generalpublic media and lastly and most importantly the consumers of the business (Parente &
Amazon's Public Relations and Marketing Strategies_2

2CORPORATE COMMUNICATIONStrausbaugh-Hutchinson, 2014). For a company like Amazon who has a global presence on thebasis of the service they offer as a e-commerce platform have a wide range of communicationmedium to choose form in order to make sure that their message is being received and decodedby the right receiver at the right time. Relevance is crucial in the concept of communicating it isvery important to communicate the right message at the right time using the right medium to theright person. For internal communication a company uses technology, Human resource strategiesand traditional verbal or oral methods of communication. Whereas, public relation and marketingcommunication are two main methods of communicating with the external environment of thebusiness to reach the target audience and in order for Amazon to grow its business the emphasiswill be on the external communication. Marketing is a part of corporate communication and allthe concepts are linked to one another. One of the marketing communication strategies that have been encourage by Amazon isthat the user interface of both the application or the website is designed in such a way that it willoffer the consumers who log in to browse through the products a customized homepage, whichwill display the prices and the products that are related or relevant to the purchase made from theaccount previously. Furthermore, the company sends the customers personalized e-mails for newdeals on products that are related or similar to previous items that are purchased by the person.Amazon also offers bloggers an opportunity to put up a list of the book that they want to bereviews etc. this is a very smart marketing strategy and communication process to accelerate thesales and growth of the profit of the company. As Amazon offers a plethora of choice it isimportant for the customers to sort from the right item from the thousands that are available onthe site. This way the website makes it easy for the customers to make a decision. Sometimesthese mails and also influence an individual to buy an item which he or she would not have
Amazon's Public Relations and Marketing Strategies_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business Communication
|6
|1576
|186

Unit 1: Communicate in a Business Environment Assignment
|8
|3544
|493

Assignment | Marketing Fundamentals
|5
|713
|34

Organizational Communication Theories and Strategies to Overcome Barriers in Booking Holidays Abroad
|8
|1974
|363

Communication Skills for Business
|14
|909
|78

Corporate Communication and Organizational Success
|13
|3136
|163