THE CORPORATE COMMUNICATION

Running head: CORPORATE COMMUNICATION
Crisis Communication and Social Media
Name of the student
Name of the University
Author’s note

CRISIS COMMUNICATION AND SOCIAL MEDIA
1
1. Introduction
1.1 Journal 1
1:1:1 Title
The role of social media in crisis communication and crisis management. International Journal of
Research in Business & Social Science, 5(3).
1:1:2 Author
Civelek et al. 2016.
1:1:3 Summary
The paper investigates the use of social media in handling crisis management by companies and
influencing the market dynamics. The study evaluates the behavioural changes in the customer
which is constantly more demanding and requires faster, flexible and improved communication
processes to manage a business. The authors explore the importance of communication channel
especially social media to manage crisis (Civelek et al. 2016).
.
1.2 Journal 2
1:2:1 Title:
Social Media and Crisis Management: A Review and Analysis of Existing Studies.
1:2:2 Author
Apuke et al, 2018.

CRISIS COMMUNICATION AND SOCIAL MEDIA
2
1:2:3 Summary
The following report analyses and reviews the importance of social media platforms. The journal
analyses data from an electronic database which was conducted from October 2017 to January
2018 which helps to analyse the sourcing and role of social media. The shows the various
advantage and limitation of using social media in crisis management (Apuke et al. 2018).
2. Literature review
2.1 Journal 1
2.1.1 Problem Statement
Crisis management is one of the most essential part of business management that allows the
company to manage any kind of threat or possibility of threat. While there are many ways to
address the threat social media and social media tools have been found very effective in
managing such crisis (Wang 2016). The basis of the research of managing crisis is the
effectiveness of social media in managing crisis communication. The journal recognises the
importance of issuing effective communication process through social media tools such as
Web 2.0 is influential in guiding customer behaviour and managing crisis in the external
environment (Civelek et al. 2016). The main problem stated in the journal is to analyse the
effectiveness of using the appropriate social media strategies when the business is faced with
a crisis so that the company faces minimum loss.
2.1.2 Theory used
The theory applied in this article is the crisis management theory, crisis communication, social
communication tools their applications and disinformation.

CRISIS COMMUNICATION AND SOCIAL MEDIA
3
2.1.3 Methodology
The article uses mainly descriptive analysis of the issue and presents their ideas through the
support of secondary data and qualitative analysis. The article analyses the Web 2.0 and various
secondary data to analyse the role of social media in crisis management (Civelek et al. 2016).
2.1.4 Findings
The research shows that social media is one of the most accessible and effective tool that helps
in dissemination of information and when used correctly can help an organisation to eliminate a
lot of threat (Civelek et al. 2016). Other research also shows the negative effects of social media
and the way it is misused to spread misinformation (Wang 2016) . The findings show that as the
social media platforms are open to use for anyone, therefore virtually anyone can create content
to spread disinformation (Civelek et al. 2016). Information can be used to manipulate the masses
and create false issues for the organisation which is a threat itself.
2.1.5 Solution and Recommendation
One of the primary solution of using social media is choosing the right source and always cross
checking the information from trustworthy sources before making it public. Using social media
as a communication is also very cost effective for the company to reach a larger demographic
more rapidly (Lachlan et al, 2016).
It is recommended that the organisation is active on social media to ensure client
engagement. They should always cross check the information they deliver to their audience to
avoid any disinformation and monitor their progress on social media (Lachlan et al, 2016).
Create attractive and relevant campaigns to eliminate threat and create good advertisement.