Corporate Communication and Leadership Strategies

This report focuses on the strategic communication follow by the organization. It analyzes the two articles showcasing the issues and problems faced by the leaders while using the corporate communication to execute the strategies in 21st centuries. Leaders have changed their leadership style and inclined towards using the corporate communication channel to implement the strategy through communication, sophisticated measurement using big data to understand constituencies and influence reputation.

Corporate communication and leadership Strategies
Corporate Communication
System04001

Introduction
With the changes in business environment, Ever organization needs to set up proper
communication and design system in business to strengthen the business process. This report
focuses on the strategic communication follow by the organization. This article reveals the way
in which C-suite executives are using corporate communications to execute strategy.
This report focuses on the issues and problem which company could have if proper
communication strategies are not followed in organization. It is analyzed hat execution of the
strategies are required to implement to accomplish the set objective and goals. This report
analyzes the two articles showcasing the issues and problems faced by the leaders while using
the corporate communication to execute the strategies in 21st centuries. After that in the end,
synthesis of these two articles have been given which reveals how leaders could accomplish the
set objectives and meet the general objectives of the organization (Argent, 2017). These two
articles provide leadership communication in organizations today and it helps leaders to execute
the strategies effectively.
. Leaders have changed their leadership style and inclined towards using the corporate
communication channel to implement the strategy through communication, sophisticated
measurement using big data to understand constituencies and influence reputation. Leaders are
the person who takes all the decisions and influence followers. It is analyzed that corporate
communication methods are used by leaders to analyze the international and external factors
which might impact the business strategies. It helps leaders to spot the issues and drawback in
the system which might be hurdle in accomplishment of the set objectives and goals. It is
considered that this corporate communication process is the base which assists in execution of
the strategies and mitigating and resolving the possible issues among the employees.
Execution of the strategies in 21st centuries requires various factors to be considered
which might negatively impact the undertaken steps by the leaders. However, proper corporate
communication and set action plans could be used to strengthen the business process program
and increasing the overall output (Duffy, & Chance, 2016). It is analyzed that leaders should
communicate the objectives, reasoning, and step by step process or activities undertaken in

organization to its employees so that it could strengthen its executed strategies and resulted to
accomplishment of the set objectives and goals. It also helps leaders to resolve the possible
issues and developing core competency in its business strategic program (Goetsch,, & Davis, S.
B. (2014). It will not only help in creating the proper harmonization but also assists in creating
the synergy in the business process.
Conclusion
After assessing all the details given in two articles on the implementation of the corporate
communication to execute the strategies, it is suggested that leaders should use proper
communication strategies found that leaders should focus on proper communication strategies to
strengthen the business outcomes. This report has shown that leader should understand the
complexity of the communication process before implementing and executing the strategies in
the business process.

References
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Duffy, F. M., & Chance, P. L. (2016). Strategic Communication During Whole-System Change:
Advice and Guidance for School District Leaders and PR Specialists. Leading Systemic School
Improvement# 9. Rowman & Littlefield Education.
Argenti, P. A. (2017). Strategic communication in the c-suite. International Journal of Business
Communication, 54(2), 146-160.