Corporate Entrepreneurship & Innovation

Corporate
Entrepreneurship &
Innovation

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1............................................................................................................................................3
What entrepreneurial initiative are you proposing as the top strategic priority for your
company?....................................................................................................................................3
PART 2............................................................................................................................................5
What is your justification of this entrepreneurial initiative in the industry and organisational
contexts?......................................................................................................................................5
(a) How does this entrepreneurial initiative fit with your company’s vision?............................6
(b) How does this entrepreneurial initiative help your company improve performance in the
industry?......................................................................................................................................6
(c) What organisational factors might affect the implementation of this entrepreneurial
initiative?.....................................................................................................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Innovation is the significant act that supports the management to sell their goods to
consumers with original aspects. The enterpriser is an economical action that is supportable in
the growth of the management and as well as efficient for the growth of economy.
Entrepreneurship is the procedure of starting managerial actions and provide suitable goods and
facilities to their targeted consumers (Cabral, Francis, and Kumar, 2021). The management
consider in this report is Sainsbury and the new product named herbal energy drink in several
flavour to their consumer age between 16 to 40 and another fitness conscious users. The
following report covers the scenario of the entrepreneurial initiative in terms of the business
proposal, justification of such entrepreneurial initiative in the sector and managerial fields,
company’s vision, entrepreneurial initiative help the company improve performance in the
industry, organisational factors that might have get affected the implementation of this
entrepreneurial initiative.
PART 1
What entrepreneurial initiative are you proposing as the top strategic priority for your company?
 Overview of the Product – In the contemporary business environment, it cover high
demands of energy supplements that encourage the respective individual to start
management in respect to cover larger base of market share. As managerial herbal
energy drink is managed with significant ingredients that offers energy and increase their
focus level of respective. It also deals with memory booster drink that support the
management of Sainsbury (Cahanar, and Hamsal, 2021). The development of goods in
targeted market place is the factor that encourage enterpriser to promote management in
energy drink product.
 Mission – To offer high quality of products and services to their customers for satisfying
the desires and wants of their consumers.
 Vision – Vision of management is to manage their values and holding effective
leadership positioning within market by offering higher term of facilities to their
consumers. Management want to develop efficient managerial culture by executing