Designing a Corporate Event for Cancer Research UK

Running head: A CORPORATE EVENT
Events and Entertainment Operations
[A Corporate Event for Cancer Research UK]
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1A CORPORATE EVENT
Executive summary
This study is aimed at designing a corporate event for an ‘ABC’ Company. The event aims to
showcase a few highlights of the ABC Company and thereby, boosting collaboration between the
employees. On top of all, it showcases the importance to support the cancer-oriented charitable
firms. “Cancer Research UK” is being chosen for this study which is constantly engaged in
supporting the medical teams with funds to bring the better treatments for the different types of
cancerous diseases. Moreover, an emphasis is being given to keep the attendees engaged with the
event and raise huge funds.

2A CORPORATE EVENT
Table of Contents
Introduction......................................................................................................................................3
A. Critical Success Factors (CSF's) for the chosen event and the way it influenced the selection
of the event location.........................................................................................................................3
1) Type of Event..........................................................................................................................3
2) Target audience.......................................................................................................................3
3) Accessibility............................................................................................................................4
B. Event Operations Plan for running the event on the day............................................................7
1) Licensing and Legal Issues......................................................................................................7
2) Risk Management....................................................................................................................8
3) Health & Safety (Security and crowd control)........................................................................9
4) Supply Chain Management.....................................................................................................9
5) CSR and Sustainability..........................................................................................................11
6) Waste Management...............................................................................................................12
C. A critical reflection on an own operational learning journey...................................................13
a) The changes in the planning processes as a result of the learning........................................13
b) The use of operations management theory to design and deliver the event..........................14
c) Challenges faced during the operations plan and the ways used to overcome those............14
d) Discussing if any interaction was there with a professional in the industry.........................15
Conclusion.....................................................................................................................................15
References......................................................................................................................................16

3A CORPORATE EVENT
Introduction
A corporate event is one of the types of events which are nowadays celebrated across the
globe. Like the other types of events, corporate events hold a unique importance in raising
awareness towards a cause, appreciating employees for their achievement and building up the
teamwork in organisations (Bessembinder and Zhang 2013). The background for this study is
also centred on one of such purposes. “Purpose Productions” is being assigned with a task to
organise a corporate event for the client. The main purpose of this event would be to generate
awareness for cancer affected people and generating funds for the “Cancer Research UK”.
‘Cancer Research UK’ is engaged in bringing new and beneficial findings in terms of medication
and treatments for people suffering from cancer. They utilise those funds by allocating to
doctors, nurses and the scientists, so that, the level of research work and the treatment could both
be improved (Cancer Research UK 2018).
A. Critical Success Factors (CSF's) for the chosen event and the way it influenced the
selection of the event location
1) Type of Event
This would be a corporate event targeting both the client’s purpose for the event and also
to raise funds for the ‘Cancer Research UK’. ‘Purpose Productions’, the case-study event
organising firm, is aimed at generating funds to support cancer affected people by donating those
to the chosen charity. There can be a number of purposes for the case study client such as
encouraging teamwork, celebrating the achievements and supporting a charity.
2) Target audience