Corporate Event Management

Corporate Event
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1:Determine a range of various corporate focussed events......................................................1
P2:Compare and contrast difference between corporate and leisure events...............................2
M1:Evaluate key difference between planning content and planning promotions of leisure and
corporate events..........................................................................................................................3
D1: Critically evaluate differences between corporate and leisure events..................................4
TASK 2............................................................................................................................................4
P3:Review a range of various of corporate events and assess how they meet different strategic
goals and focus............................................................................................................................4
M2:Critically evaluate growth of various type of corporate events in accomplishing strategic
business goals and objectives......................................................................................................5
D2:Recommendations and alternative solution for providing range of various types of
corporate events..........................................................................................................................6
TASK 3............................................................................................................................................6
P4:Assess various criteria to identify potential people for new corporate events.......................6
P5:Analyse key components of basic feasibility study for corporate events..............................6
M3:Evaluate importance of feasibility study in analysing risk associated with providing new
corporate events..........................................................................................................................7
D3:Critically evaluate content and role of feasibility study........................................................8
TASK 4............................................................................................................................................8
P6:Devise a plan for a corporate events, using key planning and promotional principles.........8
P7:Evaluate procedures taken for planning and promotion of a corporate events......................9

M4:Develop detailed plan for a corporate event, critically evaluating a range of strategic
options and justifying final choice............................................................................................10
D4:Detailed plan that critically evaluates a diverse range of information................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Corporate event management consider planning and organizing various type of events for
corporate stakeholders and attendees engagement during an event. This type of events can be for
different of reasons such as team dinner, orientation for new Joiners, trade shows, awards,
incentive programs, farewell parties, conferences and many more. Numbers of people depend
upon different size of organisations (Bodnar, Giambona, Graham and Harvey, 2019) . Below
report based on Bespoke Events, they creating extraordinary events for corporate and private
clients and this company based in park royal in London, UK. Below report includes contrast and
compare leisure and corporate events, Measure how different types of corporate events support
organisations to reach their goals, assess importance of feasibility study for proposed corporate
events and measure process of planning and promoting corporate events.
MAIN BODY
TASK 1
P1:Determine a range of various corporate focussed events
There are difference type of range where corporates focussed towards events that are
describe below as;
 Seminars and Conference: Their main purpose is to plan and retain meetings with
targeted people and provide them information which is relevant with business. Seminars
mostly shorter events they have multiple speakers and all take participation.
 Trade shows: It is based on lead generation activity. Company also select sponsor and
host a trade show for reinforce its image as an organisation leaders among people who
attend.
 Appreciation events: This is ranges of programs geared towards work-force's
appreciation to those for showing appreciation of clients. It provide opportunities to
create rapport and gain knowledge about common priorities in business (Dionne, 2019).
In this their are various programs include such as dinner and Theatre, private parties and
many more.
 Board meetings and stakeholder meetings: IN this both provide important purposes.
Board meeting provide an opportunities for board members to reach to review of
performance and meet with industry employees to make essential decisions. Stakeholder
1