Corporate Events Management: Types, Planning, Feasibility Study, and Evaluation

CORPORATE EVENTS
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
LO.1. Corporate events and leisure events:.....................................................................................3
Different Types of Events and their Comparison........................................................................3
LO2. Different corporate events helping the companies to attain their business goals:..................4
Review, Critical Evaluation and Recommendations for different events....................................4
LO3. Importance of feasibility study for corporate events:.............................................................6
Identifying the potential audience:...............................................................................................6
Key elements of a basic feasibility study for a product launch:..................................................7
Importance of feasibility study in identifying risks associated with a product launch................8
Evaluation of content and role of feasibility study to help assess the product launch event's
success:...................................................................................................................................8
LO4: Evaluating the process of planning and promoting a product launch event:..........................8
A plan for the Product launch event:...........................................................................................8
The process of planning and promotion of a product launch event:............................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
There are many types of events such as corporate, leisure, personal and cultural events.
Events that are organized by the companies are called as corporate events. These corporate
events can be of any type such as product launch, sales meetings, conferences, trade shows,
award functions etc. The events organized and funded by the company. In this report, there is
information about corporate events and how the corporate events are different from the other
events. This report also explains about the various examples of different types of events and the
planning process and analysis of the events of such corporate events.
LO.1. Corporate events and leisure events:
Different Types of Events and their Comparison
Corporate events:
Corporate events are the events that are mostly organized by the corporate sector. There is a
wide range of events that are being organised by the companies. It can be organized for
performing any kind of social or business activities (Perlin, Kirch and Vancin, 2018). This can be
of any type such as launch of product, conferences, exhibitions, events for the achievement of
the company and charity events.
The type of corporate events:
Product launch event: The companies use these product launch events to promote or to
advertise the products or the services provided by the company (Allen, 2021). In the product
launch events, the celebrations includes the customers, media, stakeholders and employees.
So many strategies are planned to create the hype about the events.
Exhibitions: The exhibitions are the events where many companies show their product. The
exhibition events are of two types, one is trade exhibition in which many companies come on
the same platform to showcase their products and the services, other one is customer
exhibitions, the product are put on the display for the general customers.
Sales meetings: The board members come together in the event to have discussion about the
company's strategies for future to achieve goals and also about the performances of the
company. Mostly companies keep these events as private programs but many firms also use
this as a possibility to show case their success and achievements.
Comparison
The comparison of leisure and corporate events:

 In both business and the leisure events the event manager need to understand
the purpose of the event and plan a blueprint while executing the plan (Kim and
Byun, 2018).
 Both the events require proper organizing committee that knows about their
targeted audiences (Park and Park, 2017).
 The event planner must plan these events in a way that they are meeting the
purpose of their clients at the end of their events.
Contrast
The differences between the corporate and leisure events are:
 In company or corporate events, it includes events like sales meetings and
product launches or charity events. And leisure events includes the sports, theme
and other entertainment programs.
 In corporate events, the room has to be allotted with proper sitting
arrangements(Kalgo and et.al., 2019).. Whereas leisure events are more likely
be fun and theme based events where the event manager has to manage the
sports and other activities.
 The leisure events are mostly organized as the client wants break and to
entertain themselves (Monterrubio and Pérez, 2021). Whereas the business
events are planned for a decision making, company meetings or product launch.
Content: Corporate events includes panel discussions, round tables and presentations
whereas leisure events includes the sports activities other means of entertainment.
Planning: This includes different approaches of planning. Such as business events need
planning to provide professional environment and the leisure events need to provide fun
environments and sports activities.
Promotion: For promotions of leisure events the event managers can advertise it through
pamphlets, newspapers and through their social media accounts whereas corporate events are
promoted through formal emails and formal invitations.
LO2. Different corporate events helping the companies to attain their
business goals:
Review, Critical Evaluation and Recommendations for different events
Product launch event