Corporate Event Planning and Promotion

Corporate Events
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Determine a range of different corporate focussed events.....................................................3
P2 Compare and contrast the difference between corporate and leisure events.........................4
TASK 2............................................................................................................................................5
P3 Review a range of different types of corporate events and assess how they meet different
strategic focus and goals.............................................................................................................5
TASK 3............................................................................................................................................6
P4 Assess different criteria to identify the potential audience for a new corporate event. ........6
P5 Examine the key elements of a basic feasibility study for a corporate event........................7
TASK 4............................................................................................................................................9
P6 Devise a plan for a corporate event, applying key planning and promotional principles. ....9
P7 Evaluate the process taken for the planning and promotion of a corporate event...............10
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
Corporate event management refers to creation and development of the large events in
which includes the festivals, conferences, ceremonies and formal parties, concerts to share the
knowledge and information in order to reach at conclusion. This report is based on Clear water
events company which strategically plan and create the extraordinary events in the market of
UK. This report is based on the kinds of different corporate events by compare and contrasting
the different corporate and leisure events. It also includes the different kinds of events and how
they meet strategic focus and goals in positive manner. Further it elaborates criteria to evaluate
potential candidates for a corporate events and feasibility study in reach to them. At last it
includes the plan for a corporate event by planning and promotional principles and their
processes.
TASK 1
P1 Determine a range of different corporate focussed events.
Corporate level events and plans which rely on values, professionalism and safety
measures to organise the organisational works and activities. In an organisation there are various
kinds of corporate events should be organised to serve specified goal or purpose that are as
follows:
Sales meeting:
sales meetings which organised internally in the organisation and needed the
specialisation to gain achievement. In respective meetings the products and services should be
discussed in proper way by outlined the benefits for potential buyers (Agrawal and Cooper,
2017.). The role of event management and their team is to acknowledge the information about
the meeting and arrange credentials as per the event in order to reach at potential outcomes. In
context of Clear water event management company they have team of expertise that arrange all
potential things as per the event in order to gain potential outcomes.
Exhibition:
Exhibition in general sense, is an organised presentation and display of things and
attributes which usually occurs within the cultural and educational setting to reach at outcome
(Calomiris and Carlson, 2016. ). In context of Clear water event they organise the exhibitions
to display their products to get aware people about their upcoming projects in order to remain

always competitive in marketplace. The role of event management team is to find out best venue
and décor as per the choice of organisation to gain potential outcomes.
Product launch:
Product launch is one of most important kind of business event in which organisation
aimed to launch the new product and services into the marketplace (Connell, Page and Meyer,
2015.). The role of the event management is to share the knowledge and create a charm in minds
of employees so that they take participate in the event with their full potential. In context of
Clear water they with help of virtual reality and other events create awareness in people so that it
directly enhance the sales of products.
Trade shows:
Organisations often attend the trade shows as an important activity that helps in
reinforcing their image in positive manner. The major activities involved in trade shows are
negotiating for booth space, advertising, promotions and speaking opportunities.
Golf events:
Golf outings one of the most favorite event for all organisation that helps in building
strong relationships for that purpose teams are constructed. In it the idea is given regarding venue
to build positive relationships in a relaxed environment.
P2 Compare and contrast the difference between corporate and leisure events.
There are various kinds of events to serve various purposes, here are the majorly two
kinds of events should be discussed that are corporate and leisure events that are as follows:
Corporate events Leisure events
Corporate or business events which includes
the political, charitable and commercial events
also the sales events, launching of new product
into marketplace (Endrikat, 2016.). An
organisation by host the events for several
thousand of people which requires the catering,
entertainment and accommodation services.
Leisure event management is one of most
interesting and diversified field which involves
the managing facilities of sports grounds,
recreation centres, parks and entertainment
venues and many more. It also involves the
managing the celebration or festive events and
sports events.
The main role or purpose of respective event is
to organise the events to promote
The motive behind to organise such event is to
create bond within the people so that they can