Corporate Events Management

This report explores the world of corporate events management, including different types of events, the differences between corporate and leisure events, identifying potential audiences, and conducting feasibility studies. It provides valuable insights for businesses looking to plan and execute successful corporate events.

CORPORATE EVENTS
MANAGEMENT
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Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Determine the range of different corporate event...................................................................3
P2 Compare and contrast difference between corporate and leisure event.................................4
M 1 & D1.....................................................................................................................................5
LO 2.................................................................................................................................................6
P3 Range of different types of corporate events and assess to meet different strategic focus and
goals.............................................................................................................................................6
M2 & D2......................................................................................................................................7
LO 3.................................................................................................................................................8
P4 Identify potential audiences for new corporate event.............................................................8
P5 Key elements of a basic feasibility study...............................................................................9
M 3 & D 3..................................................................................................................................10
LO 4...............................................................................................................................................10
P6 Plan for a corporate event with key planning and promotional principle............................10
P7 Process taken for planning and promotion of a corporate event..........................................11
M 4 & D 4..................................................................................................................................12
CONCLUISION............................................................................................................................13
REFERENCES..............................................................................................................................14
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INTRODUCTION
Event management is a process of organizing a professional and focused event, for
particular target audiences. This is involving concept of visualizing, planning, budgeting,
organizing and executing events such as corporate, business, charity, musical concerts,
exhibition, wedding celebrations and themes party. Current report is shed a light on “effective
business events” which is an active creative agency delivering world class event solution for
their clients in the UK. The report will define a variety of corporate event. As well as compare
and contrast difference between business and relaxation events. This will analysis variety of
business event that assist to accomplish variety of goals of a business as well. This will assess
different criteria to examine audiences for new business event. Report will also assist to define
the key aspect of a feasibility of a study with regards to the business event. At the end of study
will also highlight a strategy for corporate event with key preparation and advertising principle.
Also, assess procedure of preparation and advancement of corporate event.
LO 1
P1 Explaining different types of corporate event
Events are funded by an organization which target its workers and customers then it is
known as a corporate event. This is hold corporate events organization having purpose for
diverting or satisfying their office by lunching new products, creating partnership and any more.
So, there are range of events organized by the company and some of them are as mentioned
below:
Trade shows:
Trade shows are mainly organize when company generate leads and also developed a
partnership. So, business event is establishing this kind of event for their clients. By attending an
global and limited trade show, corporation is able to enhance their revenue through generation of
promising business connection (Abatecola, 2019). Therefore, it is stated that through trade show,
the new start up will let the customer know about their new project to the customers.
Appreciation event:
This kind of corporate event have goals to depend upon target audiences, appreciation
events can aim to recognize employees achievements for build tight connection with loyal
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clients. However, if business have goal to make an investment into lasting relationship with
clients and staff in that this event is real goes to.
Product launches:
Product launches have main goal to enhance alertness about a new product and service
are get customers. This creates more effectiveness for those businesses who wanted to promote
their product and services at market place in effective manner (Bachrach and et.al., 2017). The
rapid growth of start ups around globe is core reason investment into product launches events
increase in the year. For that companies need to make foolproof marketing strategy at every
stage.
Conferences:
Conferences are very best kind of event where businesses are promote product and
services of their business by sharing details of business. This kind of events have main goal to
collect besieged customers from one area in order to share idea, execute, solution and improve
knowledge (Devenish and Moital, 2019). For the majority of ambitious professionals,
conferences which are geared towards the interest which is must go to events.
Those are the important and effective corporate events which are help to promote
businesses at further level of success. Large scale business are organize these event by analysing
the need of employees so that they motivated.
P2 Presenting a difference between corporate and leisure event.
Corporate event is the type of event, hospitality and community action which is
conducted or source by the business entity. This is broadly target to spectators for business
events can be fairness as panel by including not to limited employees. While, leisure event
involves managing all the facilities like the sports ground, recreation centres, parks and
entertainment venues. This is also handling and manages celebration or festival, sporting contest
and concert. Both are similar at some times but different at various times. For understanding in
better manner, below is present compare and contrast differences between corporate and leisure
events are as follows:
Basis Corporate event Leisure event
Marketing Marketing is essential for
business event which is only
show and promotion within an
Marketing is more important
for leisure event because
through that people have
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enterprise. Through that
employee have knowledge of
event.
knowledge about event and
main success of this event is
gathering public.
Limited guests requirements This kind of events are
required limited guests like its
employees and agents etc.
On the other side, these events
required ample number of
guests who are shows their
interest into event and attend
this for managing people
(Feldman, Amit and
Villalonga, 2016).
Funding Companies are funded to
corporate events because those
events are the out of their own
budgets.
But, leisure events have main
focus on funded by ticketing
and sponsorship.
Venues Venues are most important
and effective think, whether
managing corporate event
(Getz and Page, 2016). People
and guest are charged of
organizing a place to hold an
event and think careful about
factor such as many guests are
attended and light will have
needs.
On the other side, leisure
events are required most
beautiful venue can do
miracles for pleasures of
people attending an events.
After, the table analysis one thing is clear which is events are required more real venues
and proper preparation for establishing and managing events. Hence the main difference between
these events are as mention below:
M 1 & D1
Basis Corporate event Leisure event
Content The content is related to a No content is required for
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business problem or business
related issue.
leisure as this is done for the
pleasure of the person.
Planning More planning is required to
organize these event
No planning is required as
these event are instantly
planned.
Promotion Less promotion is required as
those people who are related
with the business and are
interested in the event topic
will definitely attend it.
Here more promotion is
required as many people will
get attracted by seeing the
advertisement of the leisure
trips and this will increase the
promotion of event.
LO 2
P3 Describing different types of corporate events which help to accomplish variety of strategic
focus
In order to the above discussion, it is analysed that there are different types of corporate
events held by the company in order to meet the define aim and goals. For understanding those in
effective manner here is include proper descriptions which are as follows:
Seminar and conferences:
Seminar and conferences generally organized by companies for providing details to
employees and selected public about work and business. The main strategy and goals hosting
seminar and conferences organization strategy and embrace these conferences with set audience
and offer them with applicable data to others in effective manner. That is usually held at hotels,
beginning with the key notes sessions (Gupta, Mishra and Kumari, 2020). Through this event,
company will reach to proper or set target people.
Executive retreats and incentives programs:
Incentive program is organized by businesses in order to develop and structural
preparation are those things which are designed by the company in order to motivate the
employees and provide them new retreat in order to improve their performance . In this
businesses and companies are spends more amount on people basis to put together events in
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effective manner. This gives chance to access the strategy to advertisement of their product and
services at market place in effective manner. The main strategy and goal of incentive program is
to indorse and sale commercial through cover various advertising actions in effective manner.
Golf event:
Golf event is hosted with a specific purpose in which the event offers the tam to go out in
order to manage the relationship between each other and the main objective is to understand each
other. With this effective business event is capable to sets and generate the good relationship
within an external environment (Common types of corporate event, 2017). This creates more
effective to business in order to achieving their goals and strategy by building positive relations
with each other.
Appreciation events:
Appreciation events and program allow an event host to spend informal time with its
guests within the non traditional environment. This gives to both the parties an effective
opportunity to build rapport and learn more about mutual business priorities in effective and
respective manner. Those events are help to gathered hard work from employees for working in
better manner (Hernandez and Menon, 2019). This is more effective and valuable for businesses
to working. Effective business event management have strategy and goal to gathered hard work
from employee by providing rewards and appreciation to them which is help to give proper
access to business for getting success at market place.
Those are the corporate events with access to strategy and goals of businesses in effective
manner. These events are help the business in order to grab the future oposrtunities
M2 & D2
The success of the different types of corporate event is when the aim of the event has been
successfully attained. For example if the event is of product launch then the main aim of the
event is the providing of information relating to the new product to all the people coming to the
event. This event will be successful only when every attendant of the event have thorough
knowledge of the new product.
The major recommendation for the delivering the corporate event in successful manner is to
make the content of the event in very simple and understandable manner. This is necessary as
this will assist the company in providing better knowledge to the people coming to the place.
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LO 3
P4 Identify potential audiences for new corporate event.
In order to make an event successful, there is a need to have a specific or target audience.
That is very vital and foremost planning for managing event in successful manner. finding the
right spectators and clients for the enterprise is better manner. But, there are some criteria which
are set in order to select the best and potential audience which are as describe below:
Look at the past attendees:
This is best and effective way to select and target their potential customer towards new
corporate event for effective business event management to organize new corporate event. Such
as , if a firm conducted the event than they can take feedbacks after event is help to target them
again for event success (Ways to identify the target audience for an event, 2018). That feedbacks
will help to determine brought the right people to company event in effective manner. This data
us help to gathered public and customers for event.
Look at competition:
This is another way to target audience for event Management Company for conducting
best new event by fulfilling goals and achieving objective. In the analysis of competition, there is
a need to determine the step in better manner so that this in turn leads to examine the aspects and
then provide the better idea for the same.
Determine the criteria intend to use identify the consumers most wish to reach:
Audience if the shorted any number of ways which is based on an almost infinite number
of criteria. Customers are always target on the basis of product and services as well as type of
business or its requirement (Li and et.al., 2019). In that business need to identify those factors
which can be used for creating a better connection between their potential needs and wants
which company offers. The goals sets is help to eliminate people for whom an offer relevant or
important.
Identify the best channel to use for communicating with those people:
This is another and best way to communicate with their targeting potential customers at
market place in effective and valuable manner. Like local business events are look towards local
clients to set effective business sets are look forwards to international clients and their sets of
working ability (McKinley, 2017). Through that business is able to determine the potential users
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for a new business and this will assist to make better decision as well. Hence, this will help to
find out the best and target customer that cause positive impact upon the business.
P5 Key basics of a basic viability study.
A feasibility study can be presented for whatever whether it is a platform with exact problem
solution, new idea and commercial choice or a project. There are different and effective
fundamentals of complete feasibility study with success. Every reasonable study presents a final
article or written report which summarizes the real and valued outcomes of study. There are so
many key elements which are help to make a study more feasible and this in turn leads to meet
the define aim.
Financial and economic feasibility:
It is consider one of the most vital and effective portion of the study because it overlays
with other areas which are also include the financial cost of new product and service. In this
required proper and effective preparation staff in new product and costs link with the eternal
organisation past (Mena and et.al., 2016). This can be stated that the feasibility study is related to
the investment made during initial level calculate the costs and benefits of projects which is help
to make the value more worth it and take a business in success level..
Market research:
This is another important element of completing feasibility study. This shows a complete
possible research of a product and services. This is also effectively important for making proper
business plan because it will assist to meet or analyse the things which is based upon research
(The elements of a good feasibility study, 2017). This going to unhealthy than complete market
research is help to give success to business and organizing event in proper and in effective
manner. This includes explanation of business, present and upcoming market prospective,
competitors, etc.
Operational feasibility:
Operational feasibility is helps to support the management and the project of its business
and investors who are able to handle new system. Through that management have proper
guidance for demonstrate project alignment with the planned goal and for presenting new system
which have strong beneficial for a firm.
Technical and resources feasibility:
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Technical and resources feasibility study refers to the use of effective resources such as
people, building, hardware and even many companies are also uses new and advance features to
cope with new technological factor (Miragaia, Ferreira and Ratten, 2017).
Risk management:
Risk management is fundamental part of the viability study is structure of risk
atmosphere. This is another important and effective study for managing and making new
business event management. This involves proper identification of a risk related to project,
evaluating probability and some of methods for justifying risk in better mode.
Those are the significant and effective for finishing and organizing fruitful event
management. This help to analyse the needs of a business and its ways to attain the success.
M 3 & D 3
The feasibility study is very helpful in identifying the risk of the corporate event as the feasibility
study outline all the possible aspect which are necessary for the organizing of the event. This is
due to the reason that when the company analyses the feasibility of the plan then it has to analyse
each and every even the smallest aspect of the event. Thus, this assist the event organizer in
listing out all the risk associated with event.
In the words of McKinley (2017) the content and role of feasibility study is very improtant for
new business event as this includes every aspect like finance, market research, risk involved and
other even small factors. Thus, this will assist the organizer of event to analyse the various
associated aspect of the event and work on its success.
LO 4
P6 Strategy for a corporate event with key preparation and publicity principle.
It is very important and effective to make proper planning for a corporate event with
managing key planning and publicity principles. Those are effective and assist to develop
successfully organizing the events by complying the different steps that are as mention below:
Pick a strategic location:
It is the law applies to any corporate events format. In these clients are people who
wanted to make themselves relaxed at the set location (Parent and Chappelet, 2017). Selection of
proper and strategic location is assist to make and build event in fruitful mode. In this event
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manager can generate the idea about the employed and managing events in successful manner.
Location planning is help make the events better in order to attract the customers towards it.
Align client goals with event activities:
Aligning client’s areas with event activities are help launches event is gaining with good
exposures. Under this, employees of a firm should get proper appreciation with regards to the
meetings and as a result, they make a memorable events (Rost and Ehrmann, 2017). This help to
make proper focus on clients to build targeted corporate event.
Select dependable event management software:
As technology plays an important role in the selection of a business and for every type of
event, there is a need to select the best software which in turn leads to increase the production
level and make an event more successful. With the selecting best and reliable software for an
event, the working capability of a workers are increases.
Build connection:
The main achievement of happening is much depends on people who are working with
building and having correct linking with others. Corporate event specialised determined
beginner, building good network of dependable dealers (Santalova and et.al., 2017). That have
simply means to share roles and responsibilities so that they may easily generate the trust on a
business and this creates a positive impression upon customers as well.
Promote:
Promotion is extra and most important aspects which is help to indorse positive event at
market place. In this effective event enterprise take maintenance from social media, meetings,
conferences etc. Through this, management may take a better action which in turn leads to meet
the define aim and draw attention of many customers as well.
Thus, these steps are assist to meet the aim of an event and also analyse the success of an
event as well.
P7 determining the process taken for preparation and elevation of a corporate event.
Event management is most effective and significant part of the handling fruitful event by
getting most wonderful accomplishment at market place. Thus the planning stages are as mention
below.
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 Developing event objectives and needs is most effective planning of process which assist
to get good achievement of event. Organize team is another important aspects with the help of this firm to meet the aim
with the help of a team (Werner, 2017). As team helps an event to complete the define
aim and this is also include the management of an event and volunteer management as
well. Establishing budget is alternative element which is more vital for event. This step will
help to set the budget and will help to analyse the expenses which leads an event to be
success Sets date: Under this, event is set with a prescribe date and all the team will be help to
meet the define aim and also complete the event accordingly Create event master plan is the best notion of all the cost and the timeline associated
with event (West, 2017). Further it also includes site, location, making management,
utterers, activities, promotion, registering, and companion management. Book venue is more significant thing which is helped to organize event at location nailed
down before begin advertising.
 Brand event: this creates need to choose a timely and compelling theme which is the part
from competition. This means which is create need come up with a active overall theme
and there is a need to take proper care of the things and pay attention on these with proper
manner (Yang and Tan, 2017).
This process is help to make more effectiveness for business in effective manner.
M 4 & D 4
There are various range of strategic option for marketing the event like social media marketing,
advertising, print media advertising, sales promotion, free sampling and many other options. But
the final decision for the marketing of the event is to go for social media marketing as this will
assist the company in covering a large sector of consumer and with less cost and less time.
In the words of Santalova and et.al., (2017) there are many different types of information sources
like internet, business journal, articles and many other sources. Also, the objective of the
business event of product launch is to launch a new product in the market so that the interested
consumer can use it.
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CONCLUISION
By summing up above stud, it is summarized that event management is plays an effective
role in to build successful event planning. Gratitude, trade shows and conferences have the
different corporate focused events. All the events and management has required specific
strategies and focused goals which had been helped to organize proper planning requirements in
respective manner. The report has analysis different aspects of gathering potential customers
towards new corporate event in successful manner. Study concluded some successful key
element that helps to make the study more feasible.
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REFERENCES
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Devenish, K. and Moital, M., 2019. Barriers and Facilitators to Event Greening Practices within
the Corporate Sphere. Revista de Turismo Contemporâneo. 7(1). pp.1-27.
Feldman, E.R., Amit, R. and Villalonga, B., 2016. Corporate divestitures and family
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Hernandez, E. and Menon, A., 2019. Corporate Strategy and Network Change. Academy of
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Mena, S. and et.al., 2016. On the forgetting of corporate irresponsibility. Academy of
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Miragaia, D.A., Ferreira, J. and Ratten, V., 2017. Corporate social responsibility and social
entrepreneurship: Drivers of sports sponsorship policy. International Journal of Sport
Policy and Politics. 9(4). pp.613-623.
Parent, M.M. and Chappelet, J.L., 2017. Routledge handbook of sports event management.
Routledge.
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Rost, K. and Ehrmann, T., 2017. Reporting biases in empirical management research: The
example of win-win corporate social responsibility. Business & Society. 56(6). pp.840-
888.
Santalova, M. and et.al., 2017. Corporate culture of commercial organization as an effective
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Werner, T., 2017. Investor reaction to covert corporate political activity. Strategic Management
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West, L., 2017. A Study to Investigate how Corporate Events Influence Social Culture Within
Organisations: A Case Study Approach (Doctoral dissertation, Cardiff Metropolitan
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ONLINE
Common types of corporate event. 2017. [Online]. Available through:
<https://www.thebalancesmb.com/corporate-events-common-types-1223785>
The elements of a good feasibility study. 2017. [Online]. Available through:
<https://www.rrbadvisors.com/key-elements-of-feasibility-study/>
Ways to identify the target audience for an event. 2018. [Online]. Available through:
<https://billetto.co.uk/blog/target-audience-for-event/>
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