Different Types of Corporate Events and Their Strategic Focus and Goal

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Corporate Events
Management

Contents
Contents.................................................................................................................................2
INTRODUCTION...................................................................................................................3
LO1 P1 Different types of events 3
P2 Difference between corporate and leisure event 4
LO2 P3 Different corporate events and their strategic focus and goal 5
LO3 P4 Key Elements of Basic Feasibility Study
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P5 Different criteria which can find potential audience for new corporate event. 6
LO4 P6 Planning for a corporate event 7
P7 Process taken for planning and promotion of event. 10
CONCLUSION.....................................................................................................................11
REFERENCES....................................................................................................................12

INTRODUCTION
Corporate events are nowadays conducted in each and every business. Events are organized for
parties, wedding. In a business corporate events are organized with a reason for development of
business. Corporate events help business to analyse their working. Events are organized to train
their employees towards the services of organization. Business conduct events to engage large
number of customers with their services. Events organised to analyse the effectiveness of company
towards their employees. Events are organised for launching a new technology or services in a
business.
LO1
P1 Different corporate focussed of events
The corporate event is the event which mainly focuses its clients or its employees. These
corporate events are sponsored by the company itself. The main aim of conducting corporate events
are to entertain or reward the staff, launch of new product or etc. Some corporate focused events are
mentioned below :
Trade shows
The main aim of conducting trade shows by the organizations are to generate leadership as
well as to establish partnerships. The secret of success of such events are lucrative promotional
offers, multi-screen displays etc. These shows can be conducted on local and national level. It is
being organized for purpose of entertainment. These shows can increase income of tourism
industry.
Appreciation events
The appreciation events are mainly conducted establish tight connection between company
& loyal clients as well as between company and their appreciable employees. Thus, appreciation
events are conducted to recognize individuals. The secret of success of such events are providing of
valued prizes, relaxing atmosphere etc. These events are being organized in order to motivate and
appreciate employees or these kind of events are also can be conducted for students. These events
enhance motivation level of workers and students and support them in growing. (Raj, Walters and
Rashid, 2017).
.
Holiday parties
The goal of such event is to create relaxation and give break to the employees. The secret of
success of such event are ensuring that holiday party must be full of fun & relaxation for one and
all. In this travellers who come for spending holidays enjoys parties hosted by local over there. This
can also support in increasing tourism in that area (Baker, 2018).

Product launches
The main goal of conducting product launching events is to make targeted audience aware of
the new products or the services. One of the another aim of the company to conduct such events is
to acquire clients. The secret to success of such events is to get primary focus on gain of media
exposures Baker, 2018)..
Business dinners
Business dinners are generally conducted as the corporate event as to celebrate any success,
these corporate successes might be achievement of mile stone. Moreover, business dinners are also
conducted to welcome new employees. The secret of success of such events is to have
understanding of interests & preferences of the team members (Baker, 2018)..
Conferences
Conferences are varied common in corporates environment. These events are generally
conducted to gather targeted audiences at one place. Sharing of ideas, implementation of solutions
or collective expertise improvements are the various goals of conducting such events. The secret to
such events is to plan & focus on investment on the technology (Baker, 2018).
Incentive trips
The main goal of conducting incentive trips is for maintaining good business reputation
among the company employee to reward them for their outstanding work. Thus, these trips are
given to employee for their entertainment or as a reward(Jeon, Shen and Bundy, 2018).
P2 Difference between corporate and leisure event
Leisure events
Leisure events are the events which are conducted for management of facilities such as at
the parks or at the entertainment venues, at recreational centres or at the sports grounds. Therefore,
as the name suggest the leisure events are conducted for management of concerts, contests, sports,
various festivals as well as for the celebration of the achievement or success.
Some leisure event is conducted for the management of weddings or for some special
events, moreover conduction of Christmas markets as well as for the summer beach parties. Leisure
events mainly focuses on the joy and relaxation of an individual. The cost of expenditure is
generally more than that of business events. As leisure events are conducted for the individuals
pleasure and relaxation, so it has no limit on the expenditure. It all depends on the individual that
how much it wants to spend on the leisure.
Leisure events are the events that are never work oriented, and they do not include tasks or
time bounded activities. Therefore, leisure events are conducted mostly at the free time in the
evening or mostly on the weekend. These events also include recreational activities such as
swimming, skiing, walking, hiking, golfing, riding, horseback, curling, bowling, bicycling etc