Corporate Events Management

CORPORATE EVENTS
MANAGEMENT
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Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Determine the range of different corporate event...................................................................3
P2 Compare and contrast difference between corporate and leisure event.................................4
M 1 & D1.....................................................................................................................................5
LO 2.................................................................................................................................................6
P3 Range of different types of corporate events and assess to meet different strategic focus and
goals.............................................................................................................................................6
M2 & D2......................................................................................................................................7
LO 3.................................................................................................................................................8
P4 Identify potential audiences for new corporate event.............................................................8
P5 Key elements of a basic feasibility study...............................................................................9
M 3 & D 3..................................................................................................................................10
LO 4...............................................................................................................................................10
P6 Plan for a corporate event with key planning and promotional principle............................10
P7 Process taken for planning and promotion of a corporate event..........................................11
M 4 & D 4..................................................................................................................................12
CONCLUISION............................................................................................................................13
REFERENCES..............................................................................................................................14
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INTRODUCTION
Event management is a process of organizing a professional and focused event, for
particular target audiences. This is involving concept of visualizing, planning, budgeting,
organizing and executing events such as corporate, business, charity, musical concerts,
exhibition, wedding celebrations and themes party. Current report is shed a light on “effective
business events” which is an active creative agency delivering world class event solution for
their clients in the UK. The report will define a variety of corporate event. As well as compare
and contrast difference between business and relaxation events. This will analysis variety of
business event that assist to accomplish variety of goals of a business as well. This will assess
different criteria to examine audiences for new business event. Report will also assist to define
the key aspect of a feasibility of a study with regards to the business event. At the end of study
will also highlight a strategy for corporate event with key preparation and advertising principle.
Also, assess procedure of preparation and advancement of corporate event.
LO 1
P1 Explaining different types of corporate event
Events are funded by an organization which target its workers and customers then it is
known as a corporate event. This is hold corporate events organization having purpose for
diverting or satisfying their office by lunching new products, creating partnership and any more.
So, there are range of events organized by the company and some of them are as mentioned
below:
Trade shows:
Trade shows are mainly organize when company generate leads and also developed a
partnership. So, business event is establishing this kind of event for their clients. By attending an
global and limited trade show, corporation is able to enhance their revenue through generation of
promising business connection (Abatecola, 2019). Therefore, it is stated that through trade show,
the new start up will let the customer know about their new project to the customers.
Appreciation event:
This kind of corporate event have goals to depend upon target audiences, appreciation
events can aim to recognize employees achievements for build tight connection with loyal
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clients. However, if business have goal to make an investment into lasting relationship with
clients and staff in that this event is real goes to.
Product launches:
Product launches have main goal to enhance alertness about a new product and service
are get customers. This creates more effectiveness for those businesses who wanted to promote
their product and services at market place in effective manner (Bachrach and et.al., 2017). The
rapid growth of start ups around globe is core reason investment into product launches events
increase in the year. For that companies need to make foolproof marketing strategy at every
stage.
Conferences:
Conferences are very best kind of event where businesses are promote product and
services of their business by sharing details of business. This kind of events have main goal to
collect besieged customers from one area in order to share idea, execute, solution and improve
knowledge (Devenish and Moital, 2019). For the majority of ambitious professionals,
conferences which are geared towards the interest which is must go to events.
Those are the important and effective corporate events which are help to promote
businesses at further level of success. Large scale business are organize these event by analysing
the need of employees so that they motivated.
P2 Presenting a difference between corporate and leisure event.
Corporate event is the type of event, hospitality and community action which is
conducted or source by the business entity. This is broadly target to spectators for business
events can be fairness as panel by including not to limited employees. While, leisure event
involves managing all the facilities like the sports ground, recreation centres, parks and
entertainment venues. This is also handling and manages celebration or festival, sporting contest
and concert. Both are similar at some times but different at various times. For understanding in
better manner, below is present compare and contrast differences between corporate and leisure
events are as follows:
Basis Corporate event Leisure event
Marketing Marketing is essential for
business event which is only
show and promotion within an
Marketing is more important
for leisure event because
through that people have
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