Corporate Events Management

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Added on  2022/12/27

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AI Summary
This document provides an overview of corporate events management, including the range of different corporate-focused events, a comparison between corporate and leisure events, and the assessment of different types of corporate events and their strategic focus and goals. It also covers the criteria for determining potential consumers for new corporate events and the key elements of a basic feasibility study. Additionally, it discusses the development of a plan for a corporate event and the application of planning and promotional principles.

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