Corporate Events Management

Corporate Events
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Determining range of corporate focused events.....................................................................1
Comparison between Corporate and Leisure events..............................................................2
How corporate events are helpful in meeting company's goals.............................................3
Criteria for identifying potential audience for new corporate event......................................5
Assessing key elements of feasibility of Corporate events....................................................7
Planning a Corporate event....................................................................................................8
Evaluating Planning and Promotion process..........................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Books and Journals...............................................................................................................11

INTRODUCTION
Corporate bodies are seen achieving new dynamics in their business life and social life
each day. They try to engaging themselves with public outside and inside the organisation as
much as they can. In this order Corporate events have proven well beneficial for corporate bodies
which they use to increase their business engagements, personal connections and many other
strategic goals of business like building business goodwill and engaging with prospective
business partners (Aneesh and et.al., 2020).
Therefore, this report have attempted to make discussion on management of corporate
events considering their importance in business and social life. A holistic discussion is
approached in report covering types of corporate events, difference between corporate and
leisure events, strategic importance of events for corporate bodies and key elements of feasibility
in holding an event. Also with help of example of Product launch event planning process of
corporate events are discussed and evaluated.
MAIN BODY
Determining range of corporate focused events
Many types of events are organised in a company in which some fare planned to fulfil
recreational goals or leisure goals whereas some events are sticking specific to fulfil corporate
goal and company's particular goal. It becomes hard to identify difference between each type of
different events happening in a company because they all look similar if seen from a range but
each oh them are designed to accomplish a particular purpose and thus each have its own reason.
In this way it becomes necessary to understand key differences among them.
Few of the events, among a range of possible corporate events are discussed in the report.
Conferences- Conferences are those corporate events where all the stakeholders of company,
employees, clients etc. meet and confer. That means that they exchange their views or a
particular issues or sometimes over a range of issues, debates on different topics of concerns,
raises issues and problems faced by them etc. It should be noted that in a conference numerous
stakeholders of company are involved that comprise stakeholders within and outside
administration of company (Deuerlein, Meyer-Harries and Guth, 2017).
Trade show- Trade show is that event where people, in general, including new innovators,
product developers, artisans, craftspersons and many more are invited to display and exhibit their
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