Corporate Events Management

Corporate Events
Management

Table of Contents
1. INTRODUCTION.......................................................................................................................1
2. Determining range of corporate focused events..........................................................................1
1. Conferences........................................................................................................................1
2. Trade show.........................................................................................................................2
3. Meetings.............................................................................................................................2
4. Convention.........................................................................................................................2
5. Product launch....................................................................................................................2
6. Incentive travel...................................................................................................................2
3. Comparison between Corporate and Leisure events....................................................................3
1. Content...............................................................................................................................4
2. Planning..............................................................................................................................4
3. Promotion...........................................................................................................................4
4. How corporate events are helpful in meeting company's goals...................................................5
1. Identifying issues................................................................................................................5
2. Appreciations......................................................................................................................5
3. Announcements..................................................................................................................6
5. Criteria for identifying potential audience for new corporate event............................................6
1. Defining importance of event.............................................................................................7
2. Creating Attendee Persona.................................................................................................7
3. Reaching out to network.....................................................................................................7
4. Marketing through Testimonials........................................................................................7
5. Promote on social media....................................................................................................7
6. Email marketing.................................................................................................................8
6. Assessing key elements of feasibility of Corporate events..........................................................8
1. Risk feasibility....................................................................................................................8
2. Time feasibility...................................................................................................................8

3. Funding feasibility..............................................................................................................8
4. Support feasibility..............................................................................................................9
5. Staffing feasibility..............................................................................................................9
6.Environmental management................................................................................................9
7. Planning a Corporate event..........................................................................................................9
1. Defining purpose of event..................................................................................................9
2. Budget.................................................................................................................................9
3. Project timeline.................................................................................................................10
4. Deciding audience............................................................................................................10
5. Deciding a theme..............................................................................................................10
6. Selecting Appropriate location.........................................................................................10
7. Promoting event................................................................................................................10
8. Evaluating Planning and Promotion process.............................................................................11
1. Feedbacks.........................................................................................................................11
2. Social media activity........................................................................................................11
3. Profit and loss...................................................................................................................11
4. Media mention..................................................................................................................11
9. CONCLUSION..........................................................................................................................13
10. REFERENCES........................................................................................................................14
Books and Journals...............................................................................................................14