Corporate Event Management: Types, Differences, and Feasibility Study

Corporate event management
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Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Range of different corporate focused events..........................................................................3
P2 Comparison and contrasting difference between corporate and leisure events......................4
M1 Differences between planning and promotion of corporate and leisure events....................5
P3 Different types of corporate events and their importance in meeting goals...........................5
M2 Evaluation of success of different types of corporate events in achieving strategic business
objectives.....................................................................................................................................6
P4 Different criteria to identify potential audience for new corporate event..............................6
M3 Importance of feasibility study is determining risk...............................................................7
P5 Key elements of feasibility study of event.............................................................................7
P6 Plan for a corporate event and key planning and promotion principles.................................8
P7 Evaluate process of planning and promotion of corporate event...........................................9
M4 Develop detailed plan for corporate event..........................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
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INTRODUCTION
Event industry is rapidly growing to a great extent. It has entered into various areas and
providing variety of services to people. There are various types of events which are organised
such as corporate, wedding, parties, meeting, etc. In all these events the requirement of client
differs. Moreover, it requires a proper planning in organising event. it is because there are
different types of activities which are done in it. Also, event needs to managed in effective way
to make it successful (Vallée,, 2019).
this report will lay emphasis on different corporate event and its difference with leisure
events. Furthermore, it will review different event on basis of goals. It will be described about
criteria to find out audience and elements of doing feasibility study. In addition, a plan will be
developed for event and process of planning and promotion of event will be discussed.
P1 Range of different corporate focused events
Before discussing different types of corporate events it is important to understand the
actual meaning of corporate events. So, in this context it can be said that corporate events refer
any form of events or social activity which is being organized or funded by business entity.
Audience of such kinds of events are mainly members of a board, employees, stakeholders, but
they are not limited to this. Some different types of corporate events include:
Conference: It is one of the most common type of corporate event which often last for 1 day in
order to provide important and all detailed information to target people by business. One of the
main common aims of organizing conferences is to motivate and educate students or participants
by selecting some specific and relevant topics. It is the most suitable type of corporate events for
providing information to employees, resellers and customers.
Trade shows: In this type of event, businesses rent space within a larger event area with main
aim of promoting products and making customers aware about effectiveness of their products
and services. In some types of trade shows, businesses may host of an exhibition for attracting
other businesses which are known as exhibitors and providing them opportunities to promote
their goods and engage attendees (Types of Corporate Events, 2017).
Team building events: It is also called as in house events in which employers or managers of an
organization try to boost morale confidence and engagement of employees with the company and
colleagues. One of the main aims of this event is to encourage and make employees able to work
together and help company in accomplishing their goals as well as improving overall
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productivity. Corporate team building events can be organized for making employees feel valued
by organizing some activities like solving puzzles, completing complex outdoor obstacles for
checking their confidence and sense of humour.
Company meeting: It is a common and the most used formal corporate event in which
shareholders of an organization, board members and stakeholders come together at a place for
discussing performance of the company and areas for improvement. If business found
requirement of changes in any area then also it organizes this type of event to inform all member
about it as well as discussing ways as how they can develop or grow their business (Baker,
2018).
So, from the above discussed events it can be said that all are beneficial for both
employees and employers and ultimately help in accomplishing goals.
P2 Comparison and contrasting difference between corporate and leisure events
There is a huge difference between business and leisure events as they are being
organized for different purposes. Leisure events are those events which are being organized for
entertainment, traveling for enjoyment, visiting new places, destinations, sports, cultural
purposes etc. There is no relation of customers or attendees of finance or business transaction is
known as leisure. Whereas all those events which are being funded by businesses for completing
business activities, accomplishing goals, promoting products, attracting customers and all others
needs relating to business. Some other differences include:
Motivators: Visitors related to this event are mainly motivated to travel for exploring
different cultures, visiting new places and to experience freedom. Ultimately enjoying and
making themselves pleased and refreshed (Buswell and et.al., 2016).
Whereas, in business related events, main motivator is business activity, learning
something new and growing themselves as a professional. Event organizer of business events are
motivated by the suitability of the venue, effective host and other facilities. Attendees are
motivated by the content or the main topic of the business, location as well as accessibility.
Type of experience: In business related corporate events, attendees want to attend events
because of increasing knowledge, sharing knowledge and boosting sales. On the other hand, in
leisure travels or events, people just want to make themselves refreshed and enjoying nature and
other things.
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