Corporate Events Management: Types, Goals, and Feasibility Study

Corporate Events
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Different corporate event.............................................................................................................3
Difference between leisure and corporate event..........................................................................4
Different types of corporate event and goals...............................................................................5
Different criteria to identify the audience for a new corporate event..........................................6
Elements of basic feasibility study for a corporate event............................................................7
Corporate event plan....................................................................................................................8
Promotional principal of corporate event....................................................................................9
Process for planning a corporate event........................................................................................9
Promotion of a corporate event..................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
Online........................................................................................................................................12

INTRODUCTION
The corporate event management includes planning and organising the different types of
event for company’s investors and engaging the attendees during the event. Corporate event
management includes the seminar, conference, team building, business dinner, trade show,
incentives programmes. This report covers the feasibility analysis and event planning. “Beyond
certainty team” is the one of advanced event management organisation in the U.K. The main
focus of beyond team is event run smoothly from start to finish. Beyond certainty is providing
their services in all over the world. This report shows the different range corporate events and
goals of corporate events. Difference between the corporate and leisure events. potential
audience for a new corporate event. This report also covers the basic element of feasibility study
of corporate event and plan for corporate event. promotional principle of corporate event is also
including. This report also covers the process of planning and promotion of corporate events.
MAIN BODY
Different corporate event
There are many types corporate events like “seminars and conferences”. Seminar are
generally a shorter event, normally a duration of seminar is a couple of hours. In seminar
members gather in same place and the number of speakers is usually limited like a single or
multiple speaker are there. Conferences are a big event; they can go for days. normally
conferences have multiple sessions that’s why usually conferences held at hotels. Another
corporate event is “product launch event”, In which company introduce the new product to
employees, media, client and inform about the company’s recent development (Albright, and
Crow, 2021). “board and shareholder meeting” is the another type of event. that are held to
inform to shareholder and member about the company’s performance and also important
decision are taken for company future. In this event also discuss about the goals, future
development, strategies etc. ‘Trade shows” are large scale events that includes multiple

exhibitors or vendors. Company choose to attend the trade show to reach the potential customers,
connect with supplier, and also to meet the other member of industry.
Next one is team – building event”. team building is the one of the event that every
corporate should consider hosting from time to time. This event is generally half day to full day
event. A corporate team building is anything from solving the mental puzzles of employees to
completing the outdoor problem or working together to solve the questions. Another one is
“executive retreats or Incentive programmes” in which individual performance is rewarded by
incentives (Dayarathna, and Perera, 2018). This kind of event is not for all organisation this
event is affordable by high- profile companies. The next event is “organisation and company
milestones”; this event is conduct for celebration. This events are limited to company’s
employees, clients and media. “Business dinner” is also an another corporate event. company
leader has to maintain a friendly environment at organisation. A positive environment or
atmosphere help to motivate the employees. Business dinner is conduct for the any celebration,
for welcoming fresher’s, for celebrating the achievement etc. “Year-end function or annual
holiday party” is also type of corporate event. This kind of event shows their employees that how
much loyal services and hard work is meant to organisation.
Difference between leisure and corporate event
Leisure event is a diverse and interesting field. That mange facility like park and
entertainment venue, sports ground, recreation centres. Leisure event involve in the managing a
sporting event, concert or contest, any celebration or festivals etc. corporate event is an event that
are organised and funded by business entity. It is a form of event, social and hospitality activity
organised by business for their company member and employees, staff, client or stakeholder of
organisation (Delalić, 2020). There are many difference between corporate and leisure event. the
purpose of corporate event is to create a more focused team and boost the company and
company’s employee’s morale, encourage the creativity, validate the staffs, keep employee’s
engagement, connect the employees and leaders, team or relationship build etc. and the purpose
of leisure event is to reduce the complete stress of person, from this kind event provides a
different experience to people, increase the self- value and empowerment.
There are various Types of leisure event that is social leisure event, this kind of event’s
main focus on entertaining with family and friends. Next is cognitive leisure event, in this event
the main focus in on hobbies, game and other psychologically encouraging activities. And last