Corporate Events Management

CORPORATE EVENTS
MANAGEMENT

Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P 1 Determine a range of different corporate focused events......................................................3
P 2 Compare and contrast the difference between corporate and leisure events.........................4
LO 2.................................................................................................................................................5
P 3 Range of different types of corporate events and assess how they meet different strategic
focus and goals............................................................................................................................5
LO 3.................................................................................................................................................6
P 4 different criteria to identify the potential audience for a new corporate event......................6
P 5 key elements of a basic feasibility study for a corporate event.............................................7
LO 4.................................................................................................................................................8
P 6 Devise a plan for a corporate event, applying key planning and promotional principles.....8
P 7 Evaluate the process taken for the planning and promotion of a corporate event.................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The management of corporate events includes planning and organizing different types of events
for corporate stakeholders, and engaging the attendees during the event. These events can be for
a variety of reasons. Some of these include conferences, team dinners, orientation for new
joiners, farewell parties, trade shows, exhibitions, awards and incentive programs etc. this report
includes topics such as range of different corporate focused events. Compare and contrast the
difference between corporate and leisure events. Range of different types of corporate events and
assess how they meet different strategic focus and goals. Different criteria to identify the
potential audience for a new corporate event. Key elements of a basic feasibility study for a
corporate event. Devise a plan for a corporate event, applying key planning and promotional
principles and Evaluate the process taken for the planning and promotion of a corporate event
(Mena and et.al., 2016).
LO 1
P 1 Determine a range of different corporate focused events
Product launches-
These types of events ranges between meetings that are conducted on a small level so that
they can make sure that hierarchy of organization is followed up to date. Other than this massive
parties that are glitzed are formed in order to build the hype for an product that is going to be
launch in the market. Events for the launch of the product are held by companies that are
interested in manufacturing and selling the product to the end user. The customers who have
potential are invited and they are considered as the key focus of the events. Other than this media
is the key centre of image as they are the ones who hosts the event and adds the light to event by
focusing on the attributes of guest speaker and celebs that are invited for the event. The level of
entertainment depends on the industry (Miragaia, Ferreira and Ratten, 2017).
Shareholder meeting-
These meetings are necessary to conduct for private as well as public company and the
strategy of their communication plan. These meetings have a reason behind them and that is to
assess the performance of the company and compare it with their past performance. This way

they will be able to make changes in the strategies. Big decisions are involved in these type of
meetings and in order to finalize them approval of board is required which gets easy when all of
the members are present in one room. These meetings also allow to focus on the aspect of
feedback on the basis of their performance, goals and strategies that are meant to be
implemented.
Trade shows or Expos-
These events are conducted on a large scale which undertakes sources from vendors that
are multiple or some exhibitors who has the duty to represent the show. Companies attend these
shows with one motive and that is to reach more and more customers. Other than it this also
gives them opportunity to connect with the suppliers. Companies who puts the effort of hosting
the event wants to highlight themselves as leader of the industry among other companies who are
attending the show. These events are complied with the strategies of marketing and promotional
tools in order to increase their sales (Feldman, Amit and Villalonga, 2016).
P 2 Compare and contrast the difference between corporate and leisure events
Corporate events works as a motivator in order to attend the event of the business and its activity
which enhances its reach or promote the brand instead of fulfilling the desire of travel for
pleasure. Tourism is consequence for these events but the objectives of tourism are not
overridden. There are two aspects to this type of event such as
Organizers of the event are encouraged by the suitability of the venue, association with the local
host, facilities related with accommodation and transportation. This is done by the decision
makers of conducting the event (Ko and et.al., 2017).
This is done by the attendees of the event who are mostly influenced by the content of the
programs of business and the opportunities of it such as location, availability and accessibility of
venue (Pröllochs and Feuerriegel, 2020).
The focus of this aspect is on the implications of the event and planning of strategy of
government so that they can promote the corporate events in Australia.
On the other hand leisure events and the people that are interested in it because they are keen to
explore other areas, their culture in order to experience freedom and personal growth also to visit