Corporate Events Management: Types, Goals, and Feasibility

CORPORATE EVENTS
MANAGEMENT
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Contents
Learning Outcome 1........................................................................................................................3
Kinds of corporate event........................................................................................................3
Leisure event v/s corporate event...........................................................................................4
Learning outcome 2.........................................................................................................................4
Different types of corporate events and assess how they meet different strategic focus and
goals........................................................................................................................................4
Critical evaluation of success of corporate events in achieving goals...................................5
Learning outcome 3.........................................................................................................................5
Analysis of various criteria in order to identify potential audience for a new corporate event
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Key elements of a basic feasibility study for a corporate event.............................................6
Importance of feasibility study...............................................................................................7
Learning outcome 4.........................................................................................................................7
Develop a plan for a corporate event......................................................................................7
Evaluate the process taken for the planning and promotion of a corporate event..................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
A corporate event is defined as an any form of event, social or hospitality activity that is
funded or organized by a business association. The main reason of conducting such events is to
develop a new leads, launch a new product and services, promoting existing products, reward
employees and so on. It is determine that corporate events are conducted in a systematic manner
and involves proper planning in order to involve some factors such as formal meeting, brand
endorsement, staff addressing and so on (Ali, 2020). In the present report, Seven Events Ltd is
taken into consideration. The company mainly functioning in London, United Kingdom and is
specialized in conducting digital and live events that give high customer experience. The report
will going to cover different forms of corporate events along with difference with leisure events.
In addition to this, types of corporate events and how they meet with desired goals is covered in
the report. Moreover, a corporate event is plan by applying promotional principles and planning
in an effective manner. In the last, there is evaluation of process that is taken for planning as well
as promotion of corporate event.
Learning Outcome 1
Kinds of corporate event
Corporate events is consider as those events that take place formally and consist of set of
activities associated with professional work, institutions, industry and so on. There are various
forms of corporate events that is given below:
Exhibition: It is basically a public exhibition that is commonly attended by different
associations. In addition to this, these corporate events help an entity to enhance their brand
image within the market. In context to Seven Events London, it is analyzed that major role of
supervisory crew in such events is to install sponsorship rates with an objective to publicizing
corporate event effectively. Along with this, the company also offer stage service and
appropriate corner space so that staff members can easily implement or perform functions in a
best manner.
Sales meeting: It is basically a common meeting that is help within the premises on a
continuous basis. One of the main objective of such events is to consider every person that are
part of sales process in an effective manner. The person involved in such meetings are
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