This document discusses corporate innovation and entrepreneurship, focusing on theories and models of creativity, innovation, and change management. It explores barriers to innovation and creativity and provides strategies to overcome them. The case study of Webasto organization is used to illustrate these concepts.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Corporate Innovation and Entrepreneurship
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
TABLE OF CONTENTS INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................4 1. Theories and models of the creativity, innovation and change management..........................4 2. Barriers of the innovations and creativity................................................................................6 3. Appreciation to obstacles of the creativity and innovation in the organisation.......................8 4. Theoretical perspective to promote the creativity, innovation, change management..............9 CONCLUSION.............................................................................................................................12 REFERENCES..............................................................................................................................13
INTRODUCTION Corporate innovation and entrepreneurship is the effective process and programmes which target the leaders and manager of the company so that they bring continuous improvement in the business in the business operations. This will provides the skills of organisation and leadership to the peoplewhich is required to facilitate and leads to the innovation of the corporate in the different parts such as creation of the new venture, good management of change and planning of business entrepreneurial. By proper understanding of the issue and problems of technology will make the effective leader of the innovation in the business. This file have the case study of the Webasto business which explains and evaluate the effective and ineffective style of the management in the business. There are the use of different theories and models of the creativity, innovations, management of change and innovation on the basis of the organisation whichiscontemporary.Evaluationofthebarriersandsupportaboutthecorporate entrepreneurship, innovations, creativity related to the case study of the Webasto organisation. In this file there is the critical evaluation which reduces the barriers of the innovation and creativity in the organisation. MAIN BODY 1. Theories and models of the creativity, innovation and change management. Management of change model: The focus of this type of model and theory is on the people to managing the change in the organisation. It provides the changes at the level of the people and it gives less focus on the to change but to how they react on the particular changes is the main aim (Al-Haddad and Kotnour, 2015). It includes five elements which helps the individual to adjust and changes themselves ads per the changes in the organisation. These five factors of the change management theories are required to make the changes in the Webasto software company. Awareness:In the business of the Webasto they convince their workforce that they bring the change in the activities of the business so that they will provides the software as per their requirement of the new technology. By making awareness in the employees about that why the company is adopting the change it will provides the effective and efficient reaction on this (Babin and Ghorashy, 2019). To aware about the other company there is the need to make changes in their software will make the fast andeasy working will leads to the success of the business.
Desire:This steps will explains that the employees will have to take part and support the management of changes. The people working in the business of the Webasto how they react positively in the to make the changes effective. Webasto make the change more effective and efficient for the company which is using their software of the in their vehicle like Audi. The employees of the Webasto will make the effective reaction on the changes so that the manager of the Audi will invest to purchase the new software in their cars Knowledge:When the two step of the change management are completed then the next step is to provide the knowledge and understanding about the changes to the people working in the business of the Webasto (Paraschiv, Niţu and Savin, 2019). The manager will gives the training and tech them to the employees about their roles and responsibilities in the changes and that they have to do in the project to gain the large share of the customer. Ability:When the knowledge is received by the employees then their need to apply them in the particular task and projects of the business. By organising the programmes of training and development so it will improve the learning of the people about the software. To increase the sales of the software there is the need of the ability and capability of the workforce in the business of the SAGE. Reinforcement:Thisstepofchangemanagementexplainsthatthesystemis implemented to make sure that the employees are focused to the new routine of the business. By giving the bonus and rewards to the employees will reinforce the changes in the workplace of the Webasto (Loganathan, 2019). Customers of the Webasto like Audi will purchase the software only if there is new and effective changes is implemented which will increase the profits of the Audi. Creativity model: Creativity refers to the process and practices from which the people communicates the new strategy and concept. So the creativity is comes from the research and it is described by the model of 4Ps which includes person, process, products and press which are discussed below. Person:In the business of the Webasto they uses this model of creativity in which this step includes the data and information about the persons habits, traits, personality, behaviour etc. in which they perform, different activities. If the employees of the Webasto will have the higher talent then it will explains the higher level of creativity (Astutik, Nur and Susantini, 2016). To
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
make the software innovative and useful for then the Webasto will uses this model which have the research about the level of the creativity of the people working in the organisation. Process:There is the mixture of the motivation, perception, learning, thinking and communicating skills with the other people in the working environment of the Webasto. So as per this process of creative thinking have four steps in the business which teach the people how to being creative in their working this will maintain the goods image of the brand. Press:This step will explains the relation of the people and the working environment. The people have to take the environment in the most unique way and this will shows how the people will make their ideas and behaviour (Amabile and Pratt, 2016). The business of the Webasto will be creative only when there is the effective relation in the workplace and their workers. Product:The creation of the products and service is possible when the ideas and opinions of the worker are in the form of tangible. The software of the Webasto will be more effective and creative when their ideas and opinion brings creativity in the working environment of the business. Innovation model: Innovation is the best strategy of the company which leads to the higher creativity and meets the demands of the customer. Webasto is the B2B so their all the customers uses their software are the big industry of auto-mobile. This company make the innovative software with the use of the new and advanced technology which satisfy the needs and wants of the customer. The model of the innovation in the Webasto is the linear innovation model which includes some steps like basic research, applied research and development (Drobyazko, and et.al., 2019). The organisation make the effective and efficient decision in the process of the innovation of the existing products and services. 2. Barriers of the innovations and creativity. Innovations barriers: In applying the innovation in the products and services lots barriers will affects the growth and success. Webasto also faces some of the barrier while implementing the innovation in the working environment of the business. Some of the barriers and restrictions of innovation are discussed below:
Lack of leadership:When the leaders and manager so the Webasto will not get participate to apply the innovation in the business so because of the ineffective leadership it will creates the restriction for the innovations (Zanello, Mohnen and Ventresca, 2016). The managers and leaders have to more disciplined and innovative to bring the innovations in the business. Direction are not proper to the worker so it is the main things which is the barriers to change the things in the business. Lack of focus:The aim and focus of the company is necessary for the success and growth of the innovation in the process of the business. When the new innovative technology will not as per the goals and objectives of the Webasto then there is no need to invest large amount of money in the business (Heidenreich and Kraemer, 2016). The focus of the employees is on the innovation is needed for the successful operations. lack of collaboration:The collaboration is not possible in the teams and groups with the internal structure and budgeting. The innovation is made by the Webasto to develop the software which helps the other business so this barrier will creates the problem in implementing Unclear process:There is requirement of the clear process to make the innovation effective and efficient. The clear and understood process will gives the better ideas for the innovation in the business operation of the Webasto (Bason, 2018). Ideas and opinion of the workers will be finished because they did not have the clear structure and process to take the ideas forward. Creativity barriers: In the working environment of the Webasto creativity will increase the performance of the employees which make the good image of the business in front of their customer. But by applying the creativity there will be the various barriers which affects the effective creativity. Some of the barriers of the creativity that are explained below: Behaviour and habits:Employees behaviour also increase the chances of the barriers in the process of creativity because in Webasto because the people have the habit ton work in same environment again and again and they did not want any kind of changes in their working. Knowledge barriers:It is the biggest barriers of the creativity in the business and it will influenced by the knowledge and understanding of the people. In the business of the Webasto there is the requirement of the effective knowledge and experience of the employees leads to make the creativity in the working environment.
Barriers of feasibility:Development and generation of the ideas and opinion is very expensive. So the way of success and growth of the innovation in the business of the Webasto is much expensive. When they resolve this barriers then there is the proper working of the innovations in the business. Webasto do not have the skilled staff in their workplace which will create the problem in innovation of the new software. Fear of experimentation:This is also the problem to make the business creative because the people have the fear of fail when they try to put the new innovations in the business. The leader and manager of the Webasto have the fear so they do not apply the new things in the workings which make the business more creative (Mazzarol and Reboud, 2017). New ideas and suggestion will increase the chances of the mistakes in the activities of the workers. They have the fear to bring the new ides about the software in the business will work as the obstacle of creativity. Chasing perfection:This is the another obstacles of creativity in the organisation which is happened due to the bad habits of the employees to wait till the products and services is finished before presenting in the markets. 3. Appreciation to obstacles of the creativity and innovation in the organisation. Webasto adopts various methods to overcome the barriers of the innovation in their business which makes their working moire effective and efficient and attract the large number of company to purchase the software. Because of the fear, doubt and uncertainty of the people it gives the negative assumption about the people will cannot effectively and efficiently innovate the software with the best features. Proper planning and analysing the data and information will reduces the barriers of the creativity and innovation in the business operations. There is need and requirement of the systematic plan to handle the large size of data of new ideas and technology which. Webasto makes the effective planning by the manager of the new and advanced technology is used to make the useful software of the business (Kohler, 2016). Employees and the workers of the Webasto will be more dedicated and motivated to make the software of the business innovative and creative and this will eliminate the chances of the obstacle to innovation and creativity. By giving priority to the innovations and creativity on the regular basis will also solve the problem of barriers. Effective leader and manager are also plays an important role in overcoming these barriers because they make the good team in which they involve the skilled and talented people
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
of the company so it is easy to make the business innovative and creative. To eliminate the barriers each and every employees of the Webasto have to focus on maintaining the good culture of the innovation in the working environment. Training is given to the workforce of the Webasto that they become more focused and motivate towards the goals and objectives of the company. By giving the reward to the employees which brings the good and effective innovations for the business. Webasto will organise the programmes of recruitment and selection from which the company will select the people who have the ability and capability to run the business with the proper knowledge of innovations in the business. By identifying the different Methodist and concepts which improve the understanding and knowledge of the people working in the business. Taking the guidance from the specialist and experts which provides the better ideas to overcome the obstacles and achieve the future goals band objectives (Zahra, Neubaum and Hayton, 2016). The manager of Webasto will make the discussion to make the innovation and creative software which will attract the large number of the company which uses the software to make their products and services better. To spend the large amount of money in introducing the new and advanced software which will gives lots of benefits to the customer and people are get attracted towards the business. Proper creativity and innovations will make the good and better reputation of the company across the world. The company which have the high revenue and image will wanted to purchase the software by innovation are being placed in the process. Improvement in the behaviour and habit of the employees to accept the new changes in the products and services will increase the sales and profitability. Constant research on the solution of the barriers will also helps the Webasto to recover the barriers and obstacles of the innovations and creativity. New methods and techniques will gives the best results leads to the overall success and growth of the company in the future and present condition of the market. Monitoring and analysing the activities of the worker so that they works in the best way to manage the change of the innovation and creativity in the workplace. The barrier will reduces only there is the proper checking of the functioning of the workplace because they are the only one which make the efforts to implement the change in the business accurately. The Webasto supply the large number of software to the industry which use these software as the raw material. 4. Theoretical perspective to promote the creativity, innovation, change management. Webasto is British company which is famous for innovation and product differentiations. Organization has goal to introduces new devices and services in market so that number of
customers gets values of their money. To gain profitable outcomes in organization requires promotion of creativity, innovation, entrepreneurship and change management. WebastoInc. makes goal of the company for product and their services. Organization offers training & development classes to employees so that number of employees learns new skills and shows their skills which can lead creativity in services or products. To improve creativity organization collaborates with innovative companies like Google and Apple which leads transformation in technology and innovates new methods. Cultural diversity at workplace also good option which can lead high creativity at workplace. For example number of employees who belongs to different culture and region keep different skills and ideas who can lead creativity in ideas. Organization invest more funds on R&D department so that creativity generates which converts intoinnovation.Innovationtechniquealsousesbyorganizationtopromotecreativityin company. For example innovation technique encourages employees to show their skills and learns techniques for creativity. To promotes innovation at workplace organization keeps brainstorming sessions for employees where they generate new ideas and resolves their issues regarding services. The sessions keep four rules such as no judgement which is first rule of creativity. Second rule is think freely where examines creative mind of employees at workplace. Third rule gather number of ideas and examines which is validated for innovation (Trapp, Voigt and Brem,2018). Webasto is software company which has goal lead unique products which generates high revenue. That's why organization focuses on R&D department and give stress to employee at workplace. Thus, kind stress promotes innovation in the company. Organization encourages employees to spend their time in competition before checking out. Organization offers reward creativity to employees so that number of employees encourage to be active at workplace. Thus, Organization promotes creativity and innovation at workplace and boost employees to be active. To promote entrepreneurship, organization provides loan facilities to enterpriser so that they enable to achieve their objectives over the years. Through the above activities which is utilized to promote innovation and creativity in organization, can utilized by entrepreneur. Webasto can offer resources which can promote entrepreneur to do changes in products and their services. Organization offers business development classes for entrepreneurs where they can take some ideas from successful businessman experience and can apply in their business. It is also good technique to promote entrepreneurship in country. Webasto can create
towns website services to entrepreneur. The main goal of the website to enhance popularity of business so that organization gets Commercial benefits from other companies. Webasto need to develop skills in their employees to adapt new technology and work to make their employees to work in an changing environment and improve their effectiveness to achieve their goals and objectives. Development of new technology help Webasto to achieve their vision. Organization need to accept changes that help them in development of their business in near future and need to expand effectiveness of their employees. Company need to develop their business at a global level and understand changes in each and every economy to establish their business easily over those economies (Goldsby and et.al., 2018). Need to analyse changes in their customers preference. Entrepreneur maintain effectiveness of business and work towards overall achievement of goals and objectives of organization. Work toward effectiveness of their organization to grow in near future. Skills require to manage new technology and upgrade business at a large scale. Webasto need to develop software that able to satisfy wants of their customers. Engage customers easily towards services of their organization. Need to establish businessindevelopingmarketandmaintainoveralleffectivenessoftheirorganization objectives. Overall development of business it depends on abilities of their employees. To develop their business in near future they need to take care about abilities of their employees. There is need of the ability and capability of the employees so that they will works effectively and manages the new and advanced changes in the business. They have to make the good strategies which will develop their skills and talent so the changes in the organisation will make the good image of the brand. Improvement in level of the performance will initiate the employees strength of doing the work and makes the working of them effective. Change will leads to the successful achievement of the goals and objectives in the future of the Webasto. Changes will make the software impressive and attract the customer so that it will increase the profits and productivity of the business. Webasto increases their skills and ability by appointing the new candidates which have the skilled knowledge and understanding about the products and services. The strategy to bring the new employees will also have the good understanding of the advanced technology which make the business more innovative and advanced.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
CONCLUSION It has been summarized that there are various barriers to the creativity which somewhat hinders the operation of organization and thus impacts their overall performance. The change management is basically the framework which helps the organization to respond to different changes and adapt to different aspect. The most effective change model which the organizations utilizes for adapting to changes is ADKAR model. This model helps the organizations to overcome the uncertainties and effectively manage the different constraints of change. Besides this,innovationplaysanimportantrolewithinorganizationandthushelpstoachieve competitive advantage. This innovation is one of the most important aspect in organization that assist them to capture large market share. Innovation and creativity are the tow pillars of organization and thus the companies faces wide variety of organizational barriers in the aspect of innovationandcreativity.Thesebarrierssomewhataffectsthesustainabilityaswellas productivity of organization.
REFERENCES Books and Journals: Al-Haddad, S. and Kotnour, T., 2015. Integrating the organizational change literature: a model for successful change.Journal of Organizational Change Management.28(2).pp.234- 262. Amabile, T.M. and Pratt, M.G., 2016. The dynamic componential model of creativity and innovationinorganizations:Makingprogress,makingmeaning.Researchin Organizational Behavior.36.pp.157-183. Astutik, S., Nur, M. and Susantini, E., 2016, May. Validity of collaborative creativity (CC) models. InThe 3 International Conference on Research, Implementation and Education of Mathematics and Science(pp. 73-78). Babin, P. and Ghorashy, A., 2019, June. Leveraging Organizational Change Management to Strengthen Benefit Delivery in Innovation. In2019 IEEE Technology & Engineering Management Conference (TEMSCON)(pp. 1-8). IEEE. Bason, C., 2018.Leading public sector innovation: Co-creating for a better society. Policy Press. Cropley, D.H., 2016. Creativity in engineering. InMultidisciplinary contributions to the science of creative thinking(pp. 155-173). Springer, Singapore. Drobyazko, S., and et.al., 2019. Entrepreneurship innovation model for telecommunications enterprises.Journal of Entrepreneurship Education. Goldsby, M.G., and et.al., 2018. Social proactiveness and innovation: The impact of stakeholder salience on corporate entrepreneurship.Journal of Small Business Strategy.28(2). pp.1- 15. Heidenreich, S. and Kraemer, T., 2016. Innovations—doomed to fail? Investigating strategies to overcomepassiveinnovationresistance.JournalofProductInnovation Management.33(3).pp.277-297. Kohler, T., 2016. Corporate accelerators: Building bridges between corporations and startups. Business Horizons.59(3). pp.347-357. Loganathan, N. E. O., 2019. Effective Change Management for Organisational Survival in the Twenty-firstCentury:AComparativeViewoftheKotterandADKARChange Management Models.Interdisciplinary Journal of Economics and Business Law.p.198. Mazzarol, T.W. and Reboud, S., 2017.Entrepreneurship and innovation. Tilde Publishing and Distribution. Paraschiv, D., Niţu, M. and Savin, M., 2019, May. Change management within companies. InProceedings of the International Conference on Business Excellence(Vol. 13, No. 1, pp. 625-634). Sciendo. Trapp,M.,Voigt,K.I.andBrem,A.,2018.Businessmodelsforcorporateinnovation management: Introduction of a business model innovation tool for established firms. International Journal of Innovation Management.22(01). p.1850007. Zahra, S.A., Neubaum, D.O. and Hayton, J.C. eds., 2016.Handbook of research on corporate entrepreneurship. Edward Elgar Publishing. Zanello, G., Fu, X., Mohnen, P. and Ventresca, M., 2016. The creation and diffusion of innovation in developing countries: a systematic literature review.Journal of Economic Surveys.30(5). pp.884-912.