Corporate Innovation and Entrepreneurship

This report examines the challenges and strategies of MatchBox Architects (MBA) in fostering corporate innovation and entrepreneurship. It analyzes key aspects like rapid growth, qualified professionals, leadership styles, creative thinking, human resource management, and the use of KEYS surveys. The report concludes with recommendations for MBA to enhance its innovative capacity and achieve profitability.

CORPORATE INNOVATION
AND ENTREPRENEURSHIP

EXECUTIVE SUMMARY
Innovation in business is a process which helps organization to bring new ideas for
growth of company. The present report is about organization Match Box Architects which is an
architectural firm providing well-designed buildings. The present report has presented the
various challenges which are faced by the Match Box Architects in its growth which includes
balancing use of capital with hiring the right talent at the right time. The report has also
discussed importance of qualified architect professionals so that they can provide professional
service to their clients. It has also discussed role of effective and contemporary ability and
management with various types of leadership like transformation leaders, leader-member
exchange, servant, and authentic and the importance of individual creative thinking. The report
will present top down and bottom up approach which helps in analysing risk and performance
management of company. The report will provide that how MBA has utilized its human resource
potential in order to increase productivity of business. The report also discussed about learning
program which MBA organizes in order to get its employees better training. Providing training
not only helps in increasing productivity of an employee but also is beneficial for the
achievement of organizational goals. MBA has gone for the KEYS surveys in order to do the
work accordingly for more pleasant climate and innovation. The report has discussed conscious
and unconscious skills and abilities of the employees. The report has sum up with the
recommendations which includes the improvement to be done in MBA in minimization of cost,
observation towards priority level, minimization of time scale and the optimum utilization of
resources so that organization can build up revenue and obtain profitability.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
ANALYSIS OF MATCHBOX ARCHITECTS (MBA).................................................................2
1. Challenges of rapid growth.....................................................................................................2
2. Qualified professionals versus effective and contemporary leadership and management......3
3. Top down versus bottom-up....................................................................................................3
4. Individual creative thinking skills...........................................................................................4
5. MBA exploits the potential of its human resource/capital......................................................5
6. MBA promotes, encourages and supports creative thinking across all functions and levels..5
7. Agile and Scrum methodologies.............................................................................................5
8. Learning organization – aspirations and progress...................................................................6
9. Climate for creativity and innovation- KEYS survey.............................................................7
10. Conscious versus unconscious abilities or skills...................................................................8
CONCLUSION................................................................................................................................8
RECOMMENDATIONS.................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Innovation in business is a process which helps to bring new and innovative business
ideas for the organization which can help in increasing their overall performance in particular
industry. Bringing innovation in business can help in giving competitive advantages to grow and
adapt new trends and technology that are important for the business activity. Innovation can help
the organization in creating more effective processes, products and ideas. Successful
implementation of new ideas in any business organization is very crucial for its development and
improvement (Drucker, 2014). This process can also assist in increasing their profitability and
overall revenue. For any entrepreneurship, it plays a crucial role in the upliftment of its business
in market successfully which can help them in gaining a good reputation.
Importance of creativity and innovation is very prominent and has to be deal carefully.
These two factors have become a critical skill which is mandatory for any organization to
achieve their targets and objectives effectively. There is no innovation in the organization
without creativeness. Creativity involves breaking down and restructuring the knowledge about
any particular subject in order to gain new insights which can help them. Innovation and
creativity are inter related to each other in business context. These processes can help in solving
problems and increase productivity of business. It helps the employees to work as a team in order
to achieve their aim for firm (Kuratko, Covin and Hornsby, 2014). These are the driving forces
behind all the improvements and helps to look at things in a different perspective.
Present report will talk about MatchBox Architects (MBA) company, which is an
architectural company that helps in providing well-designed buildings and spaces. MBA is a
growing design led Architectural practice specializing in creation, extension, and alteration of the
architecture environment. They help in delivering services, such as, design development and
strategic planning, securing statuary approvals, including designing and building regulations,
tender selection, development and negotiation, construction supervision and contract
administration, etc. They have working in three key market sectors, i.e., private and commercial
residential and mercantile (including Industrial Agricultural). This report will explain about the
challenges for rapid growth which they can encounter. Difference between architects as qualified
professionals versus effective and contemporary leadership and management is also discussed in
this study. Various aspects related to MatchBox Architects (MBA) will be explained in this, such
1

as, how might MBA exploit the potential of its human resource/capital, promote creative
thinking across all functions and levels, how they encourage and support creativity and
innovation in all their system, etc. Innovation is next step of creativity; it is its materialization
and the means to generate wealth. The main objective of MatchBox architects (MBA) from this
live project are as follows:
 To increase their customer satisfaction rate which can help them in improving their
service.
 To apply new, innovative and creative ideas in their designs which can help them in
providing the best and unique design to their clients.
 To full fill the needs and requirements of their customers is their primary work.
 To build a strong image of their company in the respective industry.
ANALYSIS OF MATCHBOX ARCHITECTS (MBA)
Organizations is effectively managed organizational systems in order to promote and
sustain creativity, innovation and corporate entrepreneurship and manage change which is very
important for MatchBox Architects (MBA). Key issues which is relevant to Corporate
Innovation and Entrepreneurship are as follows:
1. Challenges of rapid growth
This is the most important factor which affects any organization. It is very crucial to
adapt all new trends and technologies that are present in market for company. There are various
challenges that are faced due to rapid growth in market, for example, the top challenges faced by
fast-growing companies is balancing use of capital with hiring accurate talent at the right time. It
is a balancing act that an entrepreneur must get right in order to build a highly successful
business, not only in profit, but also in culture. This will help them in becoming successful in
market. There are various issues that has been faced by the company and entrepreneur which is
very important to deal effectively. Challenges that can come across due to rapid growth, can
include,
 Finding right employees for firm. Start-ups are only as good as the teams that drive them
and help them in achieving their targets and objectives (Kuratko, Hornsby and Hayton,
2015).
2

 Employee retention is another challenge that is faced by the company. During a rapid
growth phase, employee retention can be a huge challenge as, many employees believe
rapid growth can be a threat.
2. Qualified professionals versus effective and contemporary leadership and management
It is very important to have qualified professional architects for the company which can
help MatchBox Architects(MBA) to work effectively. Main aim of architects is to provide a
professional service to their clients. They work to deliver a good service to their clients by giving
them satisfactory work. They try to design their building, both aesthetically and technically to
produce a high quality product which can impress their customers. These are some qualities of
qualified professional architects. On the other hand, effective and contemporary leadership and
management also plays an important role for any organization to work effectively (Goldsby and
et.al., 2018). There are various types of contemporary leadership and management which can be
used by MatchBox Architects (MBA), such as, transformational, leader-member exchange,
servant, and authentic leadership, which plays an important part for improvement of
organization. Qualified professional architects and effective and contemporary leadership and
management, both are essential for MatchBox Architects (MBA) to manage the standards of
quality of their work.
3. Top down versus bottom-up
Top down and bottom up approach are two different concepts that is used by any
organization in order to measure operational risk for their firm. Operational risks are those which
arises due to any reason, for example, technical failure, improper management, etc. These
approaches are explained in details below:
Top-down Approach It is a type of approach which is used by the organization in order to
invest strategically in various sectors or industries to maintain a
balance in their investment portfolio. This approaches helps in
analyzing impact of risk factors by calculating or understanding the
failure in internal operational field. This approach is simple and not
data-intensive. This can be very helpful for MatchBox Architects
(MBA) to successfully manage their organization to yield a better
outcome (Pitt and et.al., 2015).
Bottom-up Approach This is also an investment strategy that is being used by the
3

organization. This approaches uses individual shares of firm. This
concept helps in analysing the performance and management of
company and not general economic trends only. It is very complex
method which uses data of the company. This approach can be very
useful for MatchBox Architects (MBA) to analyse their overall
performance in the market (Drucker, 2014).
Both these approaches, top down and bottom-up methods is useful for the company as it
will help them in analysing performance and management of institution and help them in making
relevant changes according to requirements.
4. Individual creative thinking skills
This factor is most important for any organization to make changes that are creative and
innovative at the same time. This helps in improving their management system which can assist
them in generating a good revenue for firm. This process is also very useful in having effective
problem solving processes which also helps in decision making procedure as well. Being a
creative thinker is very essential for an architect as it will help them to come up with new and
innovative designs for their customers (Creativity in Architecture and Management, 2017).
For MatchBox Architect (MBA), it is very crucial to provide the best service to their
customers and meet their needs and requirements. Their mission is to challenge status quo by
aligning design and construction processes, allowing creativity to be main driver of every stage
throughout project. They continue to build and develop an inspirational team of individuals that
can change future of the built environment. MatchBox Architect promotes creative thinking
across all their functions and levels in order to maintain their performance. To improve this
within the company, they have introduced design review meetings for knowledge-sharing and
taking ideas from their employees. Creative thinking or creative problem-solving processes are
two important aspects for MatchBox Architect to work with. This will help them in coming up
with new and unique ideas that are different from their competitors.
Their aim is to become a learning organisation in which knowledge sharing is a part of
their culture. Therefore, they need to classify learning so that they can consider how learning is
achieved and how they can resolve barriers to their creativity and innovation (Turró, Urbano and
Peris-Ortiz, 2014). For this they have considered several factors of creative thinking across all
4

their functions and levels, such as, they try to make effective communication with their clients
which make them understand and tries to make appropriate changes in their designs which can
help them in satisfying their customers.
5. MBA exploits the potential of its human resource and capital
MatchBox Architect has very effective human resource management and capital which is
very useful for them in improving their overall performances. Organisational learning has
become increasingly important for strategic renewal. Having a good and effective human
resource plays an important role for any organization. They can help MatchBox Architect in
recruiting highly skilled and educated employees which can help them in enhancing their overall
performances (Wu and Huarng, 2015). HR's roles and responsibilities is very essential for
company. This process also helps in increasing their capital as well. In this way it is very useful
for MatchBox Architect to have a good performance in industry which attracts more customers
to buy their services.
6. MBA promotes, encourages and supports creative thinking across all functions and
levels
It is very essential for MatchBox Architect (MBA) to encourage and support creativity
and innovation across all functions and levels in the organization which can help them in
becoming a successful company in market. It will also increase their brand image as well.
Encouraging creativity and innovation plays an important role in the organization. For and
architecture business it is essential to have creative thinking ability in their employees which can
help them to grow their business. Creativity and innovation is the driving force nowadays for any
organization (Factors That Influence Creativity, 2016). There are various factors that are
responsible to have a huge impact on these process, which helps in increasing both, creativity
and innovation respectively. Having desire and atmosphere for the employees can help
MatchBox Architect to make effective and improve designs for their customers.
7. Agile and Scrum methodologies
This Agile and Scrum are the project management methodologies. The Agile
methodology helps to employ incremental and repetitive work beats that are also called sprints.
Scrum, on the other hand is the type of agile approach that is used in software development
(Dentchev and et.al., 2016). Agile and Scrum methodologies with an emphasis on software
development (Trello) restrict the process of innovation rather than promote creativity across
5

multiple organisational levels. This has to be deal with effectiveness by the MatchBox
Architects. This often leads to scope creep, due to the lack of definite end-date which makes
them very difficult to come up with a final outcome.
It is very crucial for these organizations to add value and optimize creativity, innovation
and organizational performance. These added value can be achieved by making aesthetically
pleasing design, good quality and realistic support information to take to construction, build-able
design, cost control of design, etc. (Sahut and Peris-Ortiz, 2014). To deal with such problems, it
is necessary for MatchBox Architects to go through the problem thoroughly to better understand
it.
8. How MatchBox Architects (MBA) address current problems
Various issues which can arise in company can be related to following factors:
 Over on budget: Budget issues is very important for MatchBox Architects. To deal with
such situation they have to organize planned meeting which includes all the financial
management team so that it becomes easy for the company to plan their strategy on
budget accordingly. Before investing on any project they plan the entire budget that will
be required. In this way they address the issues that is related to budget.
 Under on quality: For architects, it is very crucial to have a good quality work for their
customers as their work is based on creativity and innovation. For this MBA has
employed skilled and trained employees which can help them in achieving their targets
and objectives effectively (Drucker, 2014). Having new and creative designs will be very
beneficiary for them in order to improve their overall performances.
 Unproductive meetings: These types of meetings are not useful for the company which
do not help them. MatchBox Architects has to prevent such types of meeting to happen
in firm which can waste their valuable time. Before organization any meeting they make
sure the topic and reason of the meeting. It should be appropriate and productive as well
(Karimi and Walter, 2016).
 Firefighting: This is a process which is used to prevent the spreading of unwanted fires
in buildings, vehicles, woodlands, etc. This system should be very effective in MatchBox
Architects as it plays an important role in any organization. This system helps in dealing
with fire situation which can arise anytime (Wu and Huarng, 2015). Company ensures
6

that all their live project is equipped with all the firefighting tools in their designs. This
will help them in providing the best service to their customer's requirements.
All these four factors are very important for the organization as it can affect their business
a lot which has a direct impact on their performance.
9. Goldman Sachs model
This Goldman Sachs model helps in bringing innovation and quality on the basis of
digitization. Based on this model, MatchBox Architects (MBA), tries to implement innovation
and creativity digitally which can help them in improving their overall performance. These can
be achieved by providing training and coaching in management system to their employees to
make them capable.
10. Learning organization – aspirations and progress
It is very crucial for the organization to have effective learning process which can help
their employees to learn new things in firm. This process will help in achieving effective
outcomes for MatchBox Architects. These learning processes can be achieved by applying two
ways in the company, that is, aspirations and progress. Both these elements are very crucial for
this company as it will help in achieving their targets and objects on time. This process is also
very useful for their employees to learn new and latest technologies (Kazanjian, Drazin and
Glynn, 2017).
11. Climate for creativity and innovation- KEYS survey
KEYS is a type of organizational survey which helps in assessing the climate for
creativity and innovation that exists in a work group, division, or organization. It also helps in
measuring work environment; specifically, management practices, resources, motivations, and
interactions (KEYS®to Creativity and Innovation, 2017).
There are various factors in which measured in this survey are as follows:
Management Practices Organizational Motivation Resources Final outcome
Freedom Organizational
encouragement
Work load Creativity
Challenge in work Lack of organizational
hindrance
Pressure Productivity
Encouragement
7

Group work
These KEYS survey is very useful for the MatchBox Architects (MBA) as it will help
them in providing proper guidance in order to work properly to achieve creativity and innovation
(Wu and Huarng, 2015). There are various elements that has been considered in this survey, for
example,
 It helps in measuring specific management practices that can impact innovation in an
organization,
 This survey assists in quantifying how productivity and creativity are perceived across an
organization,
 KEYS survey helps in providing a benchmark for improvement, comparing an
organization’s innovative climate with organizations in CCL’s KEYS normative groups
 This survey helps to identify areas of excellence as well as of critical development needs,
 This helps in quantifying most important factors that support or inhibit, and suggestions
for improving climate for creativity and innovation (Kuratko, 2017).
12. Conscious versus unconscious abilities or skills
Conscious abilities or skills are those which helps an employee to manage work
effectively with proper understanding. This helps the organization to have skilled and qualified
architects which knows how to work. Whereas, unconscious abilities or skills are those in which
employees are unable to understand their roles and responsibilities for the company (Byron and
Khazanchi, 2015). This has a huge impact on MatchBox Architects (MBA) as it affects their
overall performances.
CONCLUSION
From above report it can be concluded that it is very important for MatchBox Architects
(MBA) to have creativity and innovation in their organization which can help them in achieving
their target effectively. As these two factors plays an important part for the firm. The present
report has discussed various challenges of rapid growth which has been faced by MBA
organization. It has also discussed importance of qualified architecture and contemporary
leadership managements. The has also provided the various approaches which helps organization
in analyzing performances and upcoming risk for future events. It has also discussed individual
creative thinking which helps organization to generate revenue and make strong goodwill in
8

market. Present assignment has come up effective utilization of human resources to enhance
productivity of business.
This assignment has depicted various training and assessment programs to develop
productivity and efficiency in employees so that organizational goals can be achieved. The
above study has also examined KEYS surveys to which MatchBox Architects (MBA) has gone
for. The KEYS survey are the predefined guidelines which MBA has followed for good
innovation and climate in its organization. Therefore, report has sum up with recommendations
which includes improvement to be done in MatchBox Architects in minimizing the cost,
observation towards priority level, minimization of time scale and optimum utilization of
resources so that organization can build up revenue and obtain profitability. From the report it
can be understood that innovation and creativity plays an important role for any organization and
can help in making improvements which is very useful in generating a good revenue for them.
Above study is very useful for MatchBox Architects to effectively satisfy their customers from
their services.
RECOMMENDATIONS
It can be recommended to MatchBox Architects (MBA) that they should focus more on
creativity and innovation process for their designs as it can help them in the improvement in their
quality and work. For architectural job it is mandatory to have unique, innovative and new
designs which can help in attracting more customers. They should focus on their cost or price
which should be easily affordable by their clients. This will help in achieving their targets and
objectives effectively and on time. Another factor on which MBA can focus includes, priority
level and time management that plays an important role in the organization to deliver their
services on time. It is very important for MatchBox Architects (MBA) to understand the overall
trend of their sales turnover and profit development together with a brief description which can
help them in making effective strategies to increase them.
Other recommendations which can be opted by the organization is that they can make
more interaction with their customers in identifying their needs, preferences and choices which
will be very useful for them in making designs as per their requirements. This will help in
making their customers satisfied and happy from their service. For MatchBox Architects (MBA)
it is essential to maintain a reputation for which they have to bring new plans and strategies that
can help them in achieving their aim effectively. They can take feedbacks from their clients to
9

make improvement in their services which will be very useful in enhancing their overall
performances.
10

REFERENCES
Books and Journals
Byron, K. and Khazanchi, S., 2015. Rewards’ Relationship to Creativity, Innovation, and
Entrepreneurship. The Oxford Handbook of Creativity, Innovation, and Entrepreneurship,
p.47.
Dentchev, N. and et.al., 2016. Embracing the variety of sustainable business models: social
entrepreneurship, corporate intrapreneurship, creativity, innovation, and other approaches
to sustainability challenges. Journal of Cleaner Production.
Drucker, P., 2014. Innovation and entrepreneurship. Routledge.
Goldsby, M. G. and et.al., 2018. Social proactiveness and innovation: The impact of stakeholder
salience on corporate entrepreneurship. Journal of Small Business Strategy. 28(2). pp.1-15.
Karimi, J. and Walter, Z., 2016. Corporate entrepreneurship, disruptive business model
innovation adoption, and its performance: the case of the newspaper industry. Long Range
Planning. 49(3). pp.342-360.
Kazanjian, R. K., Drazin, R. and Glynn, M. A., 2017. Implementing strategies for corporate
entrepreneurship: A knowledge‐based perspective. Strategic entrepreneurship: Creating a
new mindset, pp.173-199.
Kuratko, D. F., 2017. Corporate Entrepreneurship 2.0: Research Development and Future
Directions. Foundations and Trends® in Entrepreneurship. 13(6). pp.441-490.
Kuratko, D. F., Covin, J. G. and Hornsby, J. S., 2014. Why implementing corporate innovation is
so difficult. Business Horizons. 57(5). pp.647-655.
Kuratko, D. F., Hornsby, J. S. and Hayton, J., 2015. Corporate entrepreneurship: the innovative
challenge for a new global economic reality. Small Business Economics. 45(2). pp.245-
253.
Pitt, L. and et.al., 2015. Does Corporate Entrepreneurship Influence Innovation in Service
Firms?. In Proceedings of the 1997 World Marketing Congress (pp. 639-645). Springer,
Cham.
Sahut, J. M. and Peris-Ortiz, M., 2014. Small business, innovation, and entrepreneurship. Small
Business Economics. 42(4). pp.663-668.
11

Turró, A., Urbano, D. and Peris-Ortiz, M., 2014. Culture and innovation: The moderating effect
of cultural values on corporate entrepreneurship. Technological Forecasting and Social
Change. 88. pp.360-369.
Wu, C.W. and Huarng, K.H., 2015. Global entrepreneurship and innovation in management.
Online
Factors That Influence Creativity. 2016. [Online]. Available through:
<http://passionconnect.in/articleview/articleid/Factors-That-Influence-Creativity>
Creativity in Architecture and Management. 2017. [Online]. Available through:
<http://www.rasmusbronnum.dk/wp-content/uploads/creativity-in-architecture-and-
management.pdf>
KEYS®to Creativity and Innovation. 2017. [Online]. Available through:
<https://www.ccl.org/wp-content/uploads/2016/08/keys-creativity-innovation-assessment-
center-for-creative-leadership.pdf>
12