Creativity, Innovation and Corporate Entrepreneurship in Organizations

Creativityand Innovation 1
CREATIVITY, INNOVATION AND CORPORATE ENTREPRENEURSHIP IN
ORGANIZATIONS
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Creativity and Innovation2
Table of Contents
Executive Summary.........................................................................................................................3
Introduction......................................................................................................................................3
Analysis...........................................................................................................................................5
Conclusions......................................................................................................................................9
Recommendations..........................................................................................................................11
References......................................................................................................................................13

Creativity and Innovation3
Executive Summary
This report was initiated with an aim of finding ways on how Matchbox Architect
company can effectively plan and execute organizational systems that promote and sustain
creativity, innovation and corporate entrepreneurship. Through analyzation of past academic
literature and practitioner-orientated materials, this research explores the factors that influence
creativity, innovation and change management in an organization.
This study draws its attention to the challenges created by the rapid growth of
entrepreneurship globally and how best to address this challenges through innovations and
management of change in organizations. Increased competition at the world economic market
has led to the increased demand for creative ways to produce superior quality products so as to
counter competition. This has affected the organization's systems and structures calling for more
innovative ways to manage production and the organization's most valuable asset(labor).
Workers in an organization require the organization to provide a creativity conducive climate to
allow them to come up with ideas that will lead to innovations.
Huge workloads and workplace pressures all limits the employee's ability to come up
with and execute creative ideas. On the other hand, freedom and space for experimentation of the
employee's ideas lead to innovations that stir the organization at an advantaged position when it
comes to the production of goods or services. This research study recommends that organizations
such as MBA company should provide enough financial resources and the required moral
support to its members to enable the spirit of creativity and innovativeness to thrive. The moral
support may be in form of less controlled supervision at workplace, manageable workloads and
moderately challenging tasks and goals.
The company should draft a performance appraisal policy that recognizes and rewards
members who take up initiatives involving huge risks and see to it that these initiatives are
implemented to the latter for the betterment of the company.
Introduction
Innovation in the business world refers to the end result of a combination of production activities
that make use of creative ideas to generate more value from a process (Serrat, 2017). Innovation
is a product of the creation and implementation of new ideas. With increased levels of
entrepreneurship worldwide, organizations are being faced with new challenges that can only be

Creativity and Innovation4
solved by improving the organizations' creativity and innovativeness (Sarooghi,
Libaers&Burkemper, 2015). Creativity in an organization guarantees a steady and efficient
production of quality goods and services while innovativeness ensures that the organization is
well placed in the industry competition index. The organization has to keep up with the hard task
of balancing the need to produce quality goods and services and the need to innovate new ways
of production to match the market trends and new customer demands.
Although creativity has been used to run businesses before, it hasn't been synchronized
fully with the top echelons of the business management. Creativity is an important aspect when
venturing into entrepreneurship. It takes creativity to start an enterprise and more creativity to
sustain the enterprise. Increased competition in the business world has led to an increased need
for creativity. This has been brought about by the need to out-shine competitors through
innovating new methods of producing goods and services. The senior executives in an
organization are therefore being required to come up with new ideas to run the organization
(Ahlin, Drnovšek&Hisrich, 2014).
Creativity in any organization is enhanced by taking into consideration the factors that
influence creativity in an organization. These factors include; organizational support and
supervisory encouragement, group relationships, risk-taking, challenging tasks and goals,
freedom and resources availed, and workload pressure (Anderson, Potočnik& Zhou, 2014).
These factors are intertwined with each other in the sense that the operationalization of one
factor is dependent on the adherence to another. For instance, the minimization or elimination of
workload pressures is dependent on good supervisory and organization support.
The increase in market reach, the number of employees, and the operation base of an
organization poses a new set of challenges. Innovation becomes a particular task to achieve due
to the bulk of handling and coordinating a big group of employees and organization operations.
However, through this growth, the operations in an organization are improved with the
organization now being able to control competition, penetrate new markets, produce diverse
products and control a bigger market share. The organization is also able to motivate its
employees by providing a conducive working environment for carrier growth (Han, Jung &Joo,
2015).
This study aims to explore how organizations can implement and sustain structures and
systems that guarantees and promotes creativity and innovation, and corporate entrepreneurship.