Corporate Planning and Organizational Growth

Corporate Planning and Organizational Growth

Chapter 1 Introduction 2500
Research is a wide term that involves in-depth and thorough research of a subject
matter and it also enhances comprehensive power of the researcher from diverse contexts.
The chapter of introduction is briefly discussing the topic along with the aim and
objectives of the research work. Further, to specify the topic in clear manner, researcher
has discussed background and overview of the study. Tools of analysis, research design
and research methodologies are also discussed in the initial chapter of the study. The
chapter is essential for the overall study because it aids in giving detailed idea about the
content that should exist in the research work. Proper framework has been followed for
the research work so as to include all the sections in appropriate way. This not only
enhances research capability; but also it leads to cover all the dimensions that are
important for the study.
Research Background
The success of the organization depends upon many aspects and this can also help
in enhancing growth and success facets. Corporate planning is a process that is used to
map out a course of action that ensures to enhance growth, revenue and profitability
aspects. Large corporations have employees which are highly devoted to the organization
and which also enhances proficiency of the business entity. Effective planning is essential
and management of the business entity needs to ensure that all the concepts are
appropriately managed and core facets are also identified in the same manner. Planning
and management both are essential for the purpose of comprehending organizational
work facets and this can also aid in maximizing the growth and success facets. In this
respect, the concept of corporate planning can be executed which is a key aspect to the
management process. It also aids in strategic management which is a vital source through
which long term objectives can be attained. At the same time, it also leads to enhancing
sales and profitability facets.
Therefore, it can be said that corporate planning is a strategic tool that is used by
the business entities for the purpose of setting long term plans and objectives. Corporate

plans are similar to strategic plans; however greater emphasis is laid on using internal
resources which can also streamline organizational operations. At the end this ensures to
attain organizational aims and objectives. Corporate plans are essential business plans
which seeks to make improvement and this also aids in generating profits through proper
management of internal business organization. Most of the corporate plans aids the
companies to grow during a specific period of time which also results in enhancing
customer base and profitability management. Corporate plans are generally developed on
structured basis through integrating with the vision, mission and objectives of the
organization. After considering the same facet, companies need to develop a layout of
plan of action so that desired aims and objectives can be met.
Corporate plans are created and used by businesses and are most commonly used
by large organizations which typically consists of a vision statement, mission and
objective statement. Through this, long term and mid-term strategic objectives can be
developed. Corporate planning is also responsible to provide appropriate direction to the
employees and accordingly business operations can be determined. It also has a positive
relationship with organizational growth and success prospects. Further, it is also observed
that corporate planning leads to strategic planning in which it encompasses several
business facets that significantly ensures to accomplish organizational aims and
objectives. The concept of corporate planning has a direct integration with organizational
growth prospects; hence here strategic contexts are required to be understood. In the early
stages business entities used to emphasize on ideological concepts so that the main aim of
the business entity can be accomplished.
In the present research study, several past studies have been considered that
focuses on the relationship of corporate planning with that to organizational growth
prospects. All such studies focuses on diverse dimensions for making it clear that
business entities encourages its success and growth opportunities with the help of
corporate planning. Further, strategic planning is defined as a process of formulating,
evaluating and implementing business strategies so as to attain future objectives. All the
managers of the organizations are involved in the same procedure so as to make
appropriate decisions regarding business operations and practices. It also involves

selecting organizational aims and objectives and then finding new methods of performing
the business operations. It has been observed that strategic planning aids in improving the
performance of the business and it also ensure to transform the practices in diverse
manner. With the help of strategic planning, organization can ascertain their effectiveness
in meeting corporate aim and objectives. This is yet another dimension that helps in
attaining long term aims and objectives.
Thus, it can be articulated that corporate planning is defined as an organization’s
sense of purpose which is concerned with its future directions. It also defines
organizational purpose, resource capability and way of managing things; hence the
concept is termed as most important in encouraging organizational growth and success
facets. With the help of corporate planning, strategies can be developed to manage
business operations and this can also assist in meeting all the determined objectives. The
concept of corporate planning aids business entity manage uncertainties and constraints
since it focuses on developing contingency plans and procedures. However, the present
research study has the issue of scope of activity is fundamental to corporate planning
because it concerns the way in which managers conceives its boundaries. Thus, the
present study has been considering all the constraints that appears in the realm of
corporate business management.
Statement of the problem
It is apparent that risk develops at the time of implementing any new process in
the organization; hence the same also exists in the case of corporate planning. The
certainty of risks and constraints are high and this usually arises due to external and
internal environment of the business entity. It has been observed that the level of
competition has been increasing in the market place which leads to occurrence of several
transformations and changes in the business organization. In this respect, it is clear that
political factors as well as customer behaviour are two major dimension that probably
hampers the organizational work practices.
Sometimes, it also generates issues related to improper management of operations
and in terms of consequences, it can impede the overall growth facets. Furthermore,
unrealistic goals and demotivated employees are major risks and challenges of the

organization that can have a direct impact on financial and other grounds of the business
entity. Most often these issues generate due to improper planning for uncertainty
management. Hence, this can be called as a major constraint in organizational work
facets which needs to be dealt in proper way. Regarding this, a few suggestions have
been discussed in the present research work.
Research aims and objectives
The main objective of the present research study is “to understand the effect of
corporate planning on organizational growth and the kind of relationship that exists
between these two on a general level”. However in a more specific manner, the study is
focused upon the following objectives:
 To examine the effect of corporate planning on organizational growth
 To determine and elaborate the relationship between the corporate planning and
organizational growth
 To determine any barriers to corporate planning
 To determine solutions to these barriers and whether they will assist the corporate
planning in increasing the organizational growth
Research questions
For the present research study, several research questions have been framed. This
is also useful in collecting the data through relevant and appropriate sources. Research
questions are also important because they give specific direction to the research work and
also helps the researcher avoid all the constraints that might affect the validity of the
study. Hence, considering this facet research questions are being framed to clarify the
topic in detailed manner. It is also useful for collecting appropriate data about the study.
As the objectives of the study have already been formulated; therefore considering the
same researcher has developed various research questions:
 What relationship exists between corporate planning and organizational growth of
different successful firms with examples

 Has corporate planning been successful in improving the organizational growth in
any of these successful firms
 Had these firms faced any barriers while implementing the corporate planning in
their structure and how did they overcome it
 Did these solutions help them improve corporate planning and hence eventually
organizational growth?
Scope of the study
The present research study is important for the researcher because it focuses on
business firms like corporate organizations and banks which expect to grow with the
concept of corporate planning. The study will also assist the large business organizations
to comprehend the role and importance of corporate planning on organization’s growth
and success facets. Thus, to make the study more comprehensive and useful, focus has
been laid on insights of the subject matter. Alongside, researcher will also mention the
challenges that might occur in the realm of corporate and strategic planning. The study
will be advantageous for all those organizations who chiefly focuses on corporate
planning for success and prosperity aspects. Similarly, organizations will also be able to
comprehend the changes which they need to implement in the area of corporate planning.
Along with the same, the study also describes limitations and constraints
concerned with corporate planning and the ways which can be adopted to overcome all
such constraints to amend the opportunities of growth and success. Considerably, this is
also essential to figure out how business and strategic challenges can be managed. Hence,
organizations will be able to better equip with the procedures so that growth and success
facets can be enhanced. Thus, the research will also assist the organization to ascertain all
the issues that might arise at the time of implementing corporate planning. Therefore, it
can be said that prior executing any of the procedure, organizations need to focus on
hindrances and issues consequently. In order to minimize the issues and organizational
constraints, it is vital to comprehend the ways through which can strengthen the concept
of corporate planning.