Corporate Planning and Organizational Growth

This assignment investigates the crucial role of corporate planning in driving organizational growth. It requires you to evaluate how effectively corporate plans guide personnel, optimize resource allocation, and facilitate project completion within deadlines. The analysis should also encompass the impact of corporate planning on financial performance, adaptability to changing business situations, and the development of effective forecasts. Furthermore, the assignment delves into the influence of skilled personnel, leadership styles, competitor strategies, and communication on successful plan execution.

CORPORATE PLANNING AND ORGANIZATIONAL GROWTH

ABSTRACT
Corporate planning may be defined as a process which is undertaken by the firm with the aim to attain long term goals and
objectives. In this, team of higher management makes in-depth analysis of both internal and external business environment with the
motive to build highly realistic as well as suitable framework. Corporate planning is highly concerned with making effective use of
resources to the large extent. Moreover, in the dynamic business environment company can gain competitive edge over others only
when it offers products and services in accordance with need as well as expectation level of the customers. For this dissertation, Wal-
mart has been selected which is one of the leading retail business organization that offers wide range of retail products to the
customers. Providing customers with the high value of money is one of the main objectives of business organization. In this, deductive
approach and positivism philosophy has been used by the scholar with the aim to conduct quantitative investigation more effectively.
Besides this, SPSS tool has been employed by the scholar to derive the suitable solution from primary data gathered through the
means of survey. It has been identified from such investigation effective use of financial and non-financial resources are highly
influenced from the plan developed by Wal-mart. In this way, by making proper forecast of each and every aspect business unit can
ensure high level of growth and development.

ACKNOWLEDGMENT
I would like to give thanks to all those who dedicatedly have ensured the completion of this work. I am particularly grateful for
the hard work, devotion to duty, the love and tolerance shown me by my administrator. Besides this, special thanks go to my family
and friends for their assistance and co-operation in my whole study.

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Table of Contents
Chapter 1 Introduction.................................................................................................................................................................................6
Research Background..............................................................................................................................................................................6
Statement of the problem.........................................................................................................................................................................8
Research aims and objectives..................................................................................................................................................................9
Research questions...................................................................................................................................................................................9
Scope of the study..................................................................................................................................................................................10
Hypothesis of the study.........................................................................................................................................................................11
Research design and methodology........................................................................................................................................................11
Tool of Analysis....................................................................................................................................................................................11
Limitations.............................................................................................................................................................................................12
Chapter 2 Literature Review......................................................................................................................................................................13
Concept of corporate planning...............................................................................................................................................................13
Effect of corporate planning on organizational growth.........................................................................................................................15
Relationship between the corporate planning and organizational growth.............................................................................................19
Barriers in corporate planning...............................................................................................................................................................22
Solutions to overcome the barriers and the way to increase organizational growth.............................................................................26

Chapter 3 Research Methodology.............................................................................................................................................................29
Introduction............................................................................................................................................................................................29
Research design.....................................................................................................................................................................................29
Sampling................................................................................................................................................................................................31
Data collection.......................................................................................................................................................................................32
Hypothesis testing..................................................................................................................................................................................33
Tool of analysis......................................................................................................................................................................................35
Strategies implied..................................................................................................................................................................................35
Summary................................................................................................................................................................................................36
Chapter 4 Analysis and Interpretation.......................................................................................................................................................37
CHAPTER 5:CONCLUSION AND RECOMMENDATIONS................................................................................................................73
5.1 Conclusion.......................................................................................................................................................................................73
5.2 Recommendations............................................................................................................................................................................76
References..................................................................................................................................................................................................79
APPENDIX................................................................................................................................................................................................83

Chapter 1 Introduction
Research is a wide term that involves in-depth and thorough research of a subject matter and it also enhances comprehensive
power of the researcher from diverse contexts. The chapter of introduction is briefly discussing the topic along with the aim and
objectives of the research work. Further, to specify the topic in clear manner, researcher has discussed background and overview of
the study. Tools of analysis, research design and research methodologies are also discussed in the initial chapter of the study. The
chapter is essential for the overall study because it aids in giving detailed idea about the content that should exist in the research work.
Proper framework has been followed for the research work so as to include all the sections in appropriate way. This not only enhances
research capability; but also it leads to cover all the dimensions that are important for the study.
Research Background
The success of the organization depends upon many aspects and this can also help in enhancing growth and success facets.
Corporate planning is a process that is used to map out a course of action that ensures to enhance growth, revenue and profitability
aspects. Large corporations have employees which are highly devoted to the organization and which also enhances proficiency of the
business entity. Effective planning is essential and management of the business entity needs to ensure that all the concepts are
appropriately managed and core facets are also identified in the same manner (Sahay, 2015). Planning and management both are
essential for the purpose of comprehending organizational work facets and this can also aid in maximizing the growth and success
facets. In this respect, the concept of corporate planning can be executed which is a key aspect to the management process. It also aids
in strategic management which is a vital source through which long term objectives can be attained. At the same time, it also leads to
enhancing sales and profitability facets.
Therefore, it can be said that corporate planning is a strategic tool that is used by the business entities for the purpose of setting
long term plans and objectives. Corporate plans are similar to strategic plans; however greater emphasis is laid on using internal
resources which can also streamline organizational operations. At the end this ensures to attain organizational aims and objectives.

Corporate plans are essential business plans which seek to make improvement and this also aids in generating profits through proper
management of internal business organization. Most of the corporate plans aids the companies to grow during a specific period of time
which also results in enhancing customer base and profitability management (Coulson-Thomas, 2014). Corporate plans are generally
developed on structured basis through integrating with the vision, mission and objectives of the organization. After considering the
same facet, companies need to develop a layout of plan of action so that desired aims and objectives can be met.
Corporate plans are created and used by businesses and are most commonly used by large organizations which typically
consists of a vision statement, mission and objective statement. Through this, long term and mid-term strategic objectives can be
developed. Corporate planning is also responsible to provide appropriate direction to the employees and accordingly business
operations can be determined. It also has a positive relationship with organizational growth and success prospects. Further, it is also
observed that corporate planning leads to strategic planning in which it encompasses several business facets that significantly ensures
to accomplish organizational aims and objectives (Langham and Hussey, 2014). The concept of corporate planning has a direct
integration with organizational growth prospects; hence here strategic contexts are required to be understood. In the early stages
business entities used to emphasize on ideological concepts so that the main aim of the business entity can be accomplished.
In the present research study, several past studies have been considered that focuses on the relationship of corporate planning
with that to organizational growth prospects. All such studies focuses on diverse dimensions for making it clear that business entities
encourages its success and growth opportunities with the help of corporate planning. Further, strategic planning is defined as a process
of formulating, evaluating and implementing business strategies so as to attain future objectives. All the managers of the organizations
are involved in the same procedure so as to make appropriate decisions regarding business operations and practices. It also involves
selecting organizational aims and objectives and then finding new methods of performing the business operations. It has been
observed that strategic planning aids in improving the performance of the business and it also ensure to transform the practices in
diverse manner. With the help of strategic planning, organization can ascertain their effectiveness in meeting corporate aim and
objectives. This is yet another dimension that helps in attaining long term aims and objectives.

Thus, it can be articulated that corporate planning is defined as an organization’s sense of purpose which is concerned with its
future directions. It also defines organizational purpose, resource capability and way of managing things; hence the concept is termed
as most important in encouraging organizational growth and success facets. With the help of corporate planning, strategies can be
developed to manage business operations and this can also assist in meeting all the determined objectives. The concept of corporate
planning aids business entity manage uncertainties and constraints since it focuses on developing contingency plans and procedures.
However, the present research study has the issue of scope of activity is fundamental to corporate planning because it concerns the
way in which managers conceives its boundaries. Thus, the present study has been considering all the constraints that appears in the
realm of corporate business management.
Statement of the problem
It is apparent that risk develops at the time of implementing any new process in the organization; hence the same also exists in
the case of corporate planning. The certainty of risks and constraints are high and this usually arises due to external and internal
environment of the business entity. It has been observed that the level of competition has been increasing in the market place which
leads to occurrence of several transformations and changes in the business organization. In this respect, it is clear that political factors
as well as customer behaviour are two major dimension that probably hampers the organizational work practices.
Sometimes, it also generates issues related to improper management of operations and in terms of consequences, it can impede
the overall growth facets. Furthermore, unrealistic goals and demotivated employees are major risks and challenges of the
organization that can have a direct impact on financial and other grounds of the business entity. Most often these issues generate due
to improper planning for uncertainty management. Hence, this can be called as a major constraint in organizational work facets which
needs to be dealt in proper way. Regarding this, a few suggestions have been discussed in the present research work.

Research aims and objectives
The main objective of the present research study is “to understand the effect of corporate planning on organizational growth
and the kind of relationship that exists between these two on a general level”. However in a more specific manner, the study is focused
upon the following objectives:
 To examine the effect of corporate planning on organizational growth
 To determine and elaborate the relationship between the corporate planning and organizational growth
 To determine any barriers to corporate planning
 To determine solutions to these barriers and whether they will assist the corporate planning in increasing the organizational
growth
Research questions
For the present research study, several research questions have been framed. This is also useful in collecting the data through
relevant and appropriate sources. Research questions are also important because they give specific direction to the research work and
also helps the researcher avoid all the constraints that might affect the validity of the study. Hence, considering this facet research
questions are being framed to clarify the topic in detailed manner. It is also useful for collecting appropriate data about the study. As
the objectives of the study have already been formulated; therefore considering the same researcher has developed various research
questions:
 What relationship exists between corporate planning and organizational growth of different successful firms with examples
 Has corporate planning been successful in improving the organizational growth in any of these successful firms
 Had these firms faced any barriers while implementing the corporate planning in their structure and how did they overcome it

 Did these solutions help them improve corporate planning and hence eventually organizational growth?
Scope of the study
The present research study is important for the researcher because it focuses on business firms like corporate organizations and
banks which expect to grow with the concept of corporate planning. The study will also assist the large business organizations to
comprehend the role and importance of corporate planning on organization’s growth and success facets. Thus, to make the study more
comprehensive and useful, focus has been laid on insights of the subject matter. Alongside, researcher will also mention the challenges
that might occur in the realm of corporate and strategic planning. The study will be advantageous for all those organizations who
chiefly focuses on corporate planning for success and prosperity aspects. Similarly, organizations will also be able to comprehend the
changes which they need to implement in the area of corporate planning.
Along with the same, the study also describes limitations and constraints concerned with corporate planning and the ways
which can be adopted to overcome all such constraints to amend the opportunities of growth and success. Considerably, this is also
essential to figure out how business and strategic challenges can be managed. Hence, organizations will be able to better equip with
the procedures so that growth and success facets can be enhanced. Thus, the research will also assist the organization to ascertain all
the issues that might arise at the time of implementing corporate planning. Therefore, it can be said that prior executing any of the
procedure, organizations need to focus on hindrances and issues consequently. In order to minimize the issues and organizational
constraints, it is vital to comprehend the ways through which can strengthen the concept of corporate planning.
At the same time, stating about the scope of the study, it can be said that will be useful for organizations because of the success
and growth aspects corporate planning provides to the business organizations. Business entities need not be confined with corporate
plans because that might hamper the organizational operations and growth prospects. However, at the same time, the study has used
generic materials; thus from organizational point of view, the scope is less specific.

Hypothesis of the study
The research hypotheses is formulated as follows:
H1: There exists no noticeable relationship between the corporate planning and the organizational growth
H0: There is a noticeable relationship between the organizational growth and corporate planning
H1: corporate planning has significant responsibility in the growth of an organization
H0: Corporate planning has no significant responsibility in the growth of an organization
Research design and methodology
The main aim of the study is to identify the effect of corporate planning on the organizational growth; hence for such purpose
Walmart has been selected. Research methodology is the most important section of the study which uses diverse tool and techniques
for reaching the defined aim and objectives. The process of data collection will be carried out with the help of primary and secondary
sources that contains information about the subject matter. Data collection process is being managed through including information
from Hoovers.com. Later on, the data will be evaluated and analysed to ascertain the overall effect of corporate planning on the
success facets of Walmart which operates business in U.S. At the same time, strategies of Walmart will be evaluated so as to reach
towards valid and suitable conclusion. This is also essential for the purpose of specifying accuracy and reliability aspects of the
research topic.
Tool of Analysis
The present research study is Qualitative in naturel; hence Thematic analysis has been conducted for analysing and evaluating
the findings of the collected data. Quantitative as well as Qualitative are the two major techniques through which collected data can be
analysed. This is also the most appropriate method through which the process of evaluation can be conducted. In the present case,
Qualitative tool has been selected wherein Thematic analysis has been done with reference to charts and pictures. This has made the

data more comprehensive and appropriate; hence it can be considered for future studies. Further, every theme has been discussed in
detailed manner which also enhances the suitability of the research work. Along with that, Quantitative method is also utilized in the
research work in which SPSS tool has been applied for grab statistical data about the study.
Limitations
Basically, the study has been conducted for the purpose of investigating if corporate planning has any direct relationship with
organizational growth and success facets. At the same time, relationship between both the facets has also been identified in the
research work. The study is emphasizing on the barriers that usually arise at the time of executing corporate plans and procedures;
hence considering the same focus has been laid on specific content of the subject matter. Hence, basic structure has been considered in
the study regarding the relationship between corporate planning and organizational growth facets. The study is more generic and less
specific; hence it might affect the conceptuality dimensions of the subject matter. Since, it is not made on organizational context;
therefore it does not help to specify insights about the particular firm. However, on the other hand, the study can be considered for the
purpose of improving dimensions related to corporate planning (Markham, 2015).
The concept of corporate planning is regarded with several constraints and issues; hence the research work has not included
any such constraint from organizational basis. Thus, the issues mentioned might affect the practical terms of the subject matter.
Companies succeed over long term because they create and maintain competitive advantage which can be acquired with the help of
product and service level and that further can be managed through emphasizing on strategic and corporate aspects. Corporate plans
helps the business entity to specify the operations that should be focused upon for attaining all the long term objectives. One of the
major purpose of corporate planning is to promote the process of adaptive thinking regarding the ways to maintain the environment of
the firm (Channonand Jalland, 2016). However, in the study generalized concept is being utilized; therefore the actual purpose might
be less considered in the research work. Alongside, time and financial constraint may also impede the study materials; so it should be
considered for further research work.

Chapter 2 Literature Review
Literature Review is the most important section of the research study in which researcher emphasizes on several sources like
articles, journals and books. This also enhances feasibility and validity of the research work because it considers all those studies
which are based on relevant research materials. This section has been made on the basis of different themes and each is describing
aspects associated with the subject matter. Moreover, the section also plays important role in defining the importance of corporate
planning for the organization and along with the same, discussion has also been included regarding the challenges and barriers faced
in the same research work.
Literature Review seems to be the major chapter of the research work since it assists the researcher to develop valid and
feasible conclusion for the subsequent study. Henceforth, regarding this section, researcher has borrowed the content from diverse
sources so as to specify the validity and feasibility degree. This part of literature review holds more importance because it is typically
made with critical thinking of authors and researcher both.
Concept of corporate planning
As per Markham (2015, corporate planning is a tool that finds the best future for the organization and it also aids in defining all
the activities that should be conducted to meet all organizational objectives. Quite often an organization’s strategic plan aids in
managing corporate aspects; however most often it fails to encourage the success facets. It has also been analysed that development of
strategic plan greatly aids in clarifying plans of the organization and it also ensures that key leaders are all on same perspective which
can strengthen the value of corporate objectives (Verhoeven, 2012). It usually begins with an assessment of the current economic
situation wherein firms have to emphasize on external and internal environment that affects the growth of the company. Apparently,
corporate aim of any organization is to enhance the opportunities of growth, competitive advantage and long term sustainability. All
such objectives can be fulfilled when the organization is able to formulate appropriate strategies and techniques.

Competitive advantage is not an easy procedure because it requires a lot of efforts and activities that also helps in sustaining at
the market place for longer time span. It strives the business organizations to emphasize more on those procedure which can aid in
handling all the requisite activities in suitable manner. Further, organizational growth can be termed as a systematic way that can be
attained through conducting all the activities in effective and productive manner. Similarly, corporate planning intensity causes
organizational growth and as a result, it also aids in adoption of constant transformations in business processes (Chen and et. al.,
2016). Any organization which desires to meet long term sustainability and competitive advantage should emphasize more on
managing suitable practices and operations so that the intensity of growth and profitability can be enhanced. Corporate planning is
dependent on the changed market conditions which helps the business entity to adopt numerous transformation. However, corporate
aspects of the business entity are greatly affected due to external market forces; hence that should be given huge importance
simultaneously.
It has a long term perspective wherein organization develops operational plans according to the aim and objectives. Strategies
and business tactics are regarded as the most important source of the organization through which all the actions plans can be managed
and monitored. However, this is another facet through which new changes and transformations can be adopted in the work processes.
One strategies and techniques are clear, business managers can develop the concept for the implementation of the strategies. The most
vital constraint that affects the business practices is inadequate management from the organizational employees. At the same time,
corporate planning also ensures to specify organizational requirements and this can also help in managing all the important aspects of
the business (Friend, Power and Yewlett, 2013). Corporate planning has a direct relationship with strategic management because it is a
disciplined and well defined organizational effort that is aimed to complete the specification of corporate strategy. From
organizational point of view, it is a complex matter to describe the process of corporate planning; thus there should be proper setting
of corporate strategies and techniques which can assist in meeting all the aims and objectives.

Effect of corporate planning on organizational growth
The basic management function is to direct the utilization of available scare resources so as to accomplish the specific aims
and objectives. Many organizations are crippled in the growth stage due to reasons like managerial incompetence, inadequate
resources to carry out all the operations in prominent manner (Friend, Power and Yewlett, 2013). This situation sometimes leads to
stagnation and most often it also declines the operations of the company. In this essence, it leads to continuously renew itself so as to
develop more potential and capabilities. This is therefore an attempt through which practices of management can be enhanced with the
help of corporate planning (Linton and Walsh, 2016). It is another factor that also aims to enhance internal capabilities of the
organization with appropriate cultural values and norms. Apparently, corporate planning involves planning for an organization as a
whole and it also involves the acceptance that the business entity does not operate in a vacuum and the activities are highly affected by
what prevails in the organization.
Thus, this amends the ability of management to comprehend the environment and along with that, forecasting can also be done
to maintain all the practices in effective manner. However, the chief problem arises in the ever changing dynamic nature of the
environment and the unforeseen circumstances that most often arise uncertainly. Jetterand Sperry, (2013) states that corporate
planning has no impact on the performance of the organization because all the way it is concerned with strategic dimensions that are
formed by top management (Simon, Fischbach and Schoder, 2014). Strategic planning can be defined as a process of using systematic
criteria which formulates, controls strategic facets and documents organizational expectations. With the help of corporate planning,
strategic dimensions can be strengthened which can assist to envisage the future aspects (Arasti, Khaleghi and Noori, 2016). Further, it
also aids in developing the necessary procedures and operations which influence and attain future targets and objectives. Corporate
planning contributes in many ways and the most important can be observed in the enhancing strategic facets which includes several
underlying processes that are intended to create in positive organizational situation.
Moreover, in this context Fleischmann, Meyr and Wagner (2015), states that many of today’s successful business
organizations continue to survive in the competitive market place because they offer right product at the right time. Most of the critical

decision of the business are made without the benefit of strategic thinking and planning. In the present days, managers critically
recognize that competitive aspects are the only ways through which business can survive in the ever-changing environment (Purce,
2014). Uncertainty, instability and changing environment have become the ruling aspects in which managers have to topically
transform new dimensions through which success and growth facets can be encouraged. Corporate planning is the process that
includes several aspects of the organization such as employee management, policies & work practices, focus on competitive facets,
economic situation and concern towards technological facets for growth and success opportunities.
Because these changes occur so frequently; thus it increases pressure on top management in which they have to respond to
more accurately timely schedule with a direction or course of action in mind (Brealey and et. al., 2012). Regarding this, managers are
increasingly turning their efforts to encourage success and growth prospects. Further, it is also essential to use strategic planning and
corporate planning so as to formulate management strategy. At the same time, corporate objectives of the business entity also helps in
maintaining the standards through which employees are required to perform their duties and responsibilities (Newton, 2014).
Corporate or strategic planning is a process that involves the review of market conditions, customer needs, socio-political, resource
availability aspects and technological grounds. Corporate planning is essential in an organization because it helps the top management
to ascertain all those forces that should be applied in the organization for more growth and success facets ( Effective Planning and
Organisational Productivity. 2012). With the help of corporate dimensions, aim and objective of managing work provisions can be
identified and through this, organizational operations can be managed accordingly.
Sabre (2014), also argues that the strategic planning process can be used as a means of repositioning and transforming the
organization processes and activities (Langham and Hussey, 2014). Further, it can be postulated that the essence of good strategy
making helps the organization to build a market position strong enough and this also ensures the business entity to produce successful
performance despite unforeseeable events, potent competition, and internal difficulties. Jetter and Sperry (2013), also explains that
well formulated strategies helps marshal and allocate an organization’s resources into a unique and viable posture based upon its
relative internal competencies and shortcomings, anticipated changes in the environment, and contingent moves by intelligent

opponents (Sabre and Ketz, 2014). Indeed, it can be contended that strategic planning enables a company to gain, as effectively as
possible, a sustainable edge over its competitors. Newton (2014), share researchers contention, pointing out that strategic planning
assists organizations to develop a comparative advantage or an edge over competitors and creates sustainable competitive advantage.
Sabre (2014), points out that a range of potential benefits to intrinsic values accrues to both the company and external stakeholders
from the use of strategic planning.
In order to carry out all the operations and activities of the organization, employees need to have proper directions regarding
the same and that can be managed with the help of having specified aim and objectives (Fleischmann, Meyr and Wagner, 2015).
Having clear objectives also assist the employees to manage all the provisions and along with the same, quality standards can be
maintained subsequently. In the current scenario, it has been observed that customer satisfaction is the main motive for which the
business entities conduct their organisations. Hence, in order to perform the same, organizations are paying more concern towards the
operations management (Jetter and Sperry, 2013). In this, appropriate procedure is required to be followed so that business services
can be managed suitably. Moreover, corporate planning also aids in enhancing organizational growth and development because it
includes all those aspects that manages business resources. There is a direct link between corporate planning and organizational
performance because both the context are related to human resource management (Impact of Strategic Planning on Organizational
Performance and Survival. 2013). The performance of individuals clearly impacts organizational performance; hence there should be
suitable incorporation among perspectives and framework of strategic planning which further also enhances the possibilities of growth
and success.
Improved performance consists of innovation and better organizational strategies which leads to growth and success
opportunities. Therefore, the strategic plan should be made in such a way so that it can define the best combination for sustained and
improved performance (Friend, Power and Yewlett, 2013). The organization in this realm is also required to target growth strategies
and innovative practices for better execution of organizational operations. This can be performed with the help of proper assessment
such as strategic and internal assessment. In this regard, Brealeyand et. al., (2012), states that the strategic assessment defines the

priority opportunities and threats that leads to innovation and growth of the business. It is argued that strategic planning results in a
viable match between the firm and its external environment. Strategy concerns an analysis of the firm’s environment, leading to what
the firm, given its environment, should achieve. Further, environmental scanning and analysis allows the firm to be connected to its
environment so that firm can aligned all its activities with the environment facets (Chen and et. al., 2016). It also reveals the market
dynamics, business opportunities and challenges which enhances firm’s internal capacities and as a result, it provides another criteria
for strategy selection.
The internal assessment of the organization defines priority opportunities which aids to improve performance through adopting
better quality and consistency in work dimensions. Strategic management enhances the scope and success aspects of the organization
and it also aids in avoiding all the constraints and errors prevailing in the work process (Verhoeven, 2012). In this facet, internal and
external analysis is essential to be ascertained so that business entity can come up with new plans and procedures. Wagner(2015),
defines strategic plan is a most important tool in performance management and it also plays crucial role in the same context. It also
sets the performance agenda which can help in managing and measuring organizational strategies that improves performance
dimensions.
According to the views of Victor and Joe (2015) corporate planning has high level of impact on the growth and development
aspect of firm. Moreover, such plan is highly associated with attainment of organizational goals and objectives. Business growth and
high sales volume is one of the main objectives of firm behind the development of strategic or corporate plan. Hence, corporate
planning places high level of emphasis on making optimum use of resources. Along with this, streamlining the business operations
and functions is another main objective of firm. Along with this, for the preparation of effective corporate plan it is highly required for
the firm to make assessment of the strategies and policies employed by the competitors. Moreover, it is one of the aspects which have
high level of impact on the success factor of firm. Moreover, in retail sector, decision undertaken by the rival firm has high level of
impact on the existing customer and level of profit margin. On the critical note, Jetter and Sperry (2013) said that competitor’s
framework does not have major impact on the growth and success of firm. Moreover, if competitors fail to analyze the market trend in

the right direction then it may result into undesirable growth and profit margin. For instance: Tesco, Lidl, Aldi etc are offering high
level of discounts to the customers and due to this loss is suffered by them. Hence, offering discounts is not only the strategy which
entices the decision making aspect odf customers. In this regard, sales and profit margin can be enhanced to the significant level by
Relationship between the corporate planning and organizational growth
Corporate planning has a direct relationship with organizational growth prospects which has been discussed in the present
dissertation. In this regard, the concept of strategic planning is required to be understood because it is a tool that is used to transform
and revitalize corporations, government agencies and non-profit organizations (The Role of Strategic Planning in Performance
Management. 2014). Although, operational planning and strategic planning are intertwined, it is the latter which should be the driving
element to carry out the organizational operations. Organisational short term plans and systems are driven by the long term
organizational perspectives and because of more emphasis placed on strategy, the concept of strategic planning has been shifted to
corporate planning (Langham and Hussey, 2014). The change was also regarded largely as a shift of emphasis which is not initially of
the overall approach to the process of planning which is intended to focus on formal plans which are achieved through a corporate
wide process. At the same time, external business environment has become more turbulent and there was a growing awareness that the
nature of competition was changing and getting more global.
Later, this also began to develop into more structured thinking about global competition; however by this time strategic
planning had itself evolved into the next phase. This current phase emphasizes more into strategic aspects in relation to identifying
business environment, market forces, competition and most common all such processes that are formulated with corporate wide plans
(THE ROLE OF STRATEGIC PLANNING IN MODERN ORGANIZATIONS. 2009). However, some of the processes became very
bureaucratic which brings several issues in completing the organizational aspects from strategic thinking. The existence of strategic
management does not inevitably mean that a business entity has changed to new approach and this is further complicated by the

element that there are different strands of thought on the basis of which the concept of strategic management should be applied
(Coulson-Thomas, 2014). Strategic management includes the internal elements of the organization like as style, structure and climate
and at the same time, it also considers implementation and control. However, the concept of strategic planning often includes soft
element of the environment in which discussion is stated about the aspects that enhances the growth and success facets.
In this respect, Purce(2014), also stated that the earliest concept of planning is predicted on the assumption that the principle
and concept of all the business entities might bring minor adaptation to fit the style and circumstances of particular organizations.
Hence, it cannot be predicted that every planning system is applied in precisely the same way, but the concept would be recognizable
(Markham, 2015). In most of the cases, differences matter and that should be aligned with organizational main ideas. It is also another
fact that depicts that many companies throughout the world practice some form of strategic management so that to provide
circumstantial evidence about the work practices. Contradicting to this, Arasti, Khaleghi and Noori (2016), contended that over time,
the concept and practice of strategic planning has been embraced all over the world and across all the sectors because it perceives to
contribute in enhancing organizational effectiveness (Victor and Joe, 2015). In the current scenario, organizations from both the
private and public sectors have taken the practice of strategic planning as a tool through which their performance aspects can be
encouraged. It is arguably important in the conduct of strategic management because it is another framework through which
organizational strategies and policies can be formulated and implemented in appropriate manner (Linton and Walsh, 2016). Strategic
planning has potential advantages and intrinsic values and eventually it also leads to improved firm performance.
Further, it is also conceptualized that business entities that effectively embrace strategic planning records better performance as
compared to those entities who do not have the same aspect (Sarens, Abdolmohammadi and Lenz, 2012). In this regard, Simon
(2014), argue that firms can record performance of the business entities once they have effectively incorporated strategic planning.
Carrying out all the stages present in the strategic planning process is expected to facilitate the realization of organisational
effectiveness. Through defining organization’s purpose and goals, strategic planning provides direction to the organization and
enhances coordination and control of organization activities. Contradicting with the same, Abdolmohammadi(2012), states that a

company’s strategy provides a central purpose and direction to the activities of the business along with the people who work in the
same area (Friend, Power and Yewlett, 2013). Primary goal of the strategic planning is to guide the organization in setting out its
strategic intent and priorities which refocuses towards the same contexts. Supporting the research work, it can be said that
organization’s objective analysis of external and internal environment facilitates the establishment of the firm- environment.
Moreover, it is also perceived that the development of strategic implementation programme aids in consistent execution and
implementation of the planned tasks (The Relationship between Strategic Planning and Firm Performance. 2012).
The concept briefly states that strategic planning defines firm’s corporate direction which helps in managing business
operation and all the activities. It also includes appraising business environment which helps the organization to ascertain the activities
that should be involved in managing growth and success facets. Through the concept, firm’s strategic issues and challenges could be
ascertained and on that basis, different strategies can be formulated for the same (Simon, Fischbach and Schoder, 2014). Development
of implementation, evaluation and control systems also shows the areas where improvements and modifications are required to be
adopted. In the same way, Yewlett (2013) states that strategic planning assists in providing direction to the organizational personnel
who have appropriate idea regarding where the organization is heading and where it should expand its activities and operations
(Arasti, Khaleghi and Noori, 2016). It also in defining the activities which the business should adopt and seek for the purpose of
accomplishing organizational aims and objectives. Further, it has also been analysed that strategic planning helps the organization to
be more proactive than reactive because it aids in shaping the future aspects and activities that influences the work facets
(RELATIONSHIP BETWEEN STRATEGIC PLANNING AND ORGANIZATION’S PERFORMANCE IN NON GOVERNMENTAL
ORGANIZATIONS. 2013). Thus, consequently it assists in highlighting the areas that leads to innovation and development in the
business practices.
Hence, from diverse organizational prospects, it can be said that the process of strategic planning shapes a company’s strategic
choice which reveals and clarifies future opportunities and threats that might affect the business scenario (Jetter and Sperry, 2013). At
the same time, the framework also defines decision making aspects throughout the company. Certainly, it also assists the organizations

to make better strategic decisions with the use of more strategic approaches which logically enhance growth and success dimensions
(Fleischmann, Meyr and Wagner, 2015). Strategic planning also stimulates the future of the organisation and at the same time, it
permits the course of actions that should be considered while managing diverse actions. Apart from this work, Arasti(2016), argued
that the concept of strategic planning tends to make an organization more systematic in terms of its development and this can further
also lead to a greater proportion of the organization’s efforts which is being directed towards the attainment of organizational goals
that are being established at initial planning stages. This leads the organization to become more focused and controlled and at the same
time, it encourages to amend the growth and success opportunities (Purce, 2014).
However, at the same time, it has also been observed that strategic planning outperforms the other activities which on the other
hand enhance a range of variables for success and prosperity (Langham and Hussey, 2014). There is a close relationship between
strategic planning and overall performance of the company; however all the time it did not relates with strategic planning. It has also
been identified that strategic planning improves organization effectiveness and if it is wrongly pursued the anticipated value may not
be tapped. Meyr(2015), points out that a wrong strategy or a wrongly formulated strategy may not translate into the anticipated value
for the organization (Markham, 2015).Noori (2016), argued that strategic drift occurs when the organization’s strategy gradually
moves away from relevance to the forces at work in its environment. Victor and Joe(2015), shares these sentiments but cautions that
strategic business planning cannot be expected to cure all that ails an organization i.e. address other shortcoming of the management
process, but can best be seen as a partial solution to management problems (Friend, Power and Yewlett, 2013). Strategic planning, or
any other management technique is of limited value by itself, only a partnership with all parts of the management particularly
execution, controls and rewards can result in synergy and lead to substantial advancement.
Barriers in corporate planning

In the competing environment enabling corporate planning is considered as most difficult and crucial aspect. Therefore, it is
essential to consider the idea of individual staff as well as managerial personnel so that they can easily engage on corporate planning
(Barriers to Strategic Planning Implementation. 2015). Different barriers include short-sightedness of the manager, communication
barrier, ineffective leadership etc. the key barrier in the corporate planning of retail sector include ineffective or poor leadership within
the organization. With the ineffectiveness of leadership style in the retail organization then it may act as the major barrier as they are
not supportive to their staff and employees. Therefore, it has been stated that leader who cannot direct and lead their staff it lead to the
loop hole in planning that directly impact their activities.
Another barrier is communication barrier which hampers the overall organizational effectiveness and processes. An
organization chiefly works to meet the goals and objectives that are devised at the time of foundation (Linton and Walsh, 2016). It is
the moral responsibility of the employees and the employer both to work for achieving all the pre-determined goals. Difficulty in
communicating the goals and objectives is the major barrier that exists in corporate planning. These barriers can originate due to
various discriminating activities that can be based on race, caste, religion, sacred objects or gender, or anything (Victor and Joe, 2015).
These are also related to the generalized organizational challenges which highly impede the values and work practices. Such
behaviour is highly intolerant and causes a communication gap amongst the individuals. This indicates lack of knowledge about the
goals and objectives of the organisation. Ineffective or poor communication is always a hurdle for corporate planning (Sahay, 2015).
Short-sighted behaviour prevailing in the organization can cause executive managers to stop in their tracks in organizational
work processes (Sarens, Abdolmohammadi and Lenz, 2012). Thus, by focusing on current projects rather than broader, long-term
goals and on day-to-day management rather than future growth and profitability, short-sightedness is regarded as a barrier to effective
planning. An ability to think originally and grow in new directions is what often keeps a company alive and vibrant; hence this is the
reason for which the business entities are looking towards this topic (Friend, Power and Yewlett, 2013). While one business model
may work for many years; however in this respect, organizations have to think creatively and take chances by expanding and growing
into new areas (Simon, Fischbach and Schoder, 2014). Organization is required to develop more clarity in the work dimensions so that

all the business activities and processes can be managed subsequently. A lack of creativity, tied with poor leadership, can cause
employees to grow bored and disheartened, and employees who feel like that can't do their best work.
It has also been ascertained that too much reliance on the organization's planning and other aspects can lead to further issues
which is yet another facet through which business processes can be managed (Purce, 2014). Many companies have a planning
department or a planning and development team who are entitled to manage the business operations and practices in effective manner.
These departments engage themselves in conducting studies, doing research work, building models, and project probable results;
however on the other hand they do not execute plans and procedures. Planning department results in planning and should be used only
as a source to consider numerous essential things for the management (Arasti, Khaleghi and Noori, 2016). Formulating the plan is still
the manager's responsibility; but sometimes due to lack of proper delegation can lead to other issues in the business contexts.
Further, Schoder(2014), also states that planning for the future is a difficult aspect; hence business must have to consider the
thoughts, ideas of the staff members so that all the requirements of corporate planning can be met ( Sabre and Ketz, 2014). It can also
be stated that fear can be a barrier to effective planning wherein managers focuses on the fear of change or lack of success rather than
potential and growth aspects. At the same time, fear of financial insolvency or lack of knowledge about market conditions can cause
executive management to avoid planning for the future and this also leads to emphasize on day to day organizational operations
(Newton, 2014). In this respect, Ketz (2014), said that organizations are required to learn the methods to evaluate their performance
from the viewpoint of their customers so as to achieve competitive advantage subsequently. However, environmental turbulence
remains to be the main challenge for organizations to succeed which also requires more attention towards emerging opportunities and
threats that strategically think and plan (Brealey and et. al., 2012).
Moreover, structural managerial, human resource management, insufficient resources, inadequate strategy formulation and
lack of effective performance measures are the major barriers that work in the same sphere (Fleischmann, Meyr and Wagner, 2015).
Many companies and executive teams that have harnessed the power of great strategic thinking and planning have learned several

methods to overcome the prevailing issues. Regarding this, the concept of corporate planning can be described as relatively new, both
in terms of corporate experience and as object within scientific research. At the same time, too much emphasis on formalization can
also lead to other issues in the organization and it can also have a negative impact on business operations and activities (Jetter and
Sperry, 2013). Later on this, it is also observed that formalization has a direct impact on creativity and lateral thinking which critically
focuses on strategic planning models.
The success of business is dependent on clear and decisive planning; hence in this respect organization’s chief focus has been
laid on corporate and strategic planning. However, on the other hand, increased sales and improved customer retention is a product of
the business planning which businesses use under the sphere of business and corporate planning. The concept showcases the strategies
the organizations need use to accomplish the defined goals and missions. Business planning is useful in providing details about the
operations of business’s products and services, the defined marketing strategies and other industry aspects. This process expounds the
organizational operation strategies from short- and long-term views; whilst it also emphasizes on the overall processes and practices of
the company. Henceforth, corporate business does not only identify specific employee strategies but also it provides industry
strategies which is essential to be applicable for enhancing success and prosperity facets.
With the help of business strategies and planning aspects, employees can comprehend the ways through which new dimensions
of operations management can be suitably administered. However, at the same time, it has also been observed that with strategic
aspects, organizations can closely analyze the way that can be adopted to minimize all the risks and uncertainties. This is also the
appropriate way through which market structure can be ascertained. At the same time, information about the market capabilities and
competencies can be acquired. Planning is not only required to meet organization goals; but it is also essential for the purpose of
identifying the areas that needs to be strengthened for the business growth and prosperity facets. Moreover, it is also vital for the
managers to emphasize on the concept of corporate planning so that business can adjust in external competitive environment.
Similarly, this can also ensure too deliver the best aspects for innovation and creativity. A close analysis can result in early

identification of potential issues and constraints; moreover it also assists in the entities to quickly adapt to customer demand and
needs.
It has also been observed that adoption of strategic and corporate aspects aids the business entities to undertake better decisions
that can make the company more successful and competent. It can also assist in grabbing the opportunities of future prosperity.
Whereas, on the other hand, bin Ali (2015), states that organizations need to emphasize more on research and development facets if
desires to invest in innovation and creativity facets. This is the major factor which increases the values of corporate dimensions. Thus,
from the discussion, it is revealed that corporate strategic planning is not product planning, production planning, cash flow planning,
workforce planning or any of the types of planning oriented in today's organizations. Basically, all these are designed to plan parts or
sections or departments of business entity. Most often corporate planning ensures to manage controlling and administration aspects so
that the areas of development can be identified accordingly. The significance of strategic planning comes from controlling or
supervision aspects; but also it leads to many changes in business aspects from diverse grounds.
Concluding, it is evident that it is a process that is being designed to yield a corporate strategic plan which further aids in
developing strategies that can affect the long term performance aspects of the organization as a corporate whole. Hence, the entire
discussion clearly defines that strategic planning is bare essential dimension that encourages the organization to adopt new strategies,
policies and procedures for overall operations management. While on the other hand, corporate planning involves only top
management which does not allow the lower level employees; thus somewhere it impedes the effectiveness of decision making
system. However, as a whole organization should outflow all the processes according to corporate and strategic directions.
Solutions to overcome the barriers and the way to increase organizational growth
From the above discussion, it is clear that for many organizations, the introduction of strategic planning often raises all sorts of
barriers that inhibit the ability to acquire further benefits (Friend, Power and Yewlett, 2013). Organizational processes are regarded as
those ways in which they leverage the organization's systems, people, and structure to undertake the delivery of tasks. Therefore,

specific concern should be given towards procedural framework as aligned with the aims and objectives (Chen and et. al., 2016).
Concern towards process can inherent glue that ties the current systems, people, and structure together. Consequently, any change in
strategy could potentially have a significant impact on the processes; hence Linton and Walsh (2016), states that while introducing any
new system in the organization, discussion should be held with all the employees. Adequate concern should also be given to
organizational systems which are primarily related to technological facets (Verhoeven, 2012). Organizational system should be built to
improve the efficiency of what is being done. These systems also accept data in specific formats at specific times and help to evaluate
it in requisite transformation.
Overcoming selected problems and barriers helps the business entities to consider own planning needs that can aid to focus on
important issues of its organization, industry and environment (Channon and Jalland, 2016). This is also crucial for the purpose of
enhancing organizational reach in competitive market force. Henceforth, through such efforts, organizations can create their
customized strategic planning process which can offer numerous benefits respectively. Along with this, the organization’s culture
represents the context in which strategic planning processes and all its tools work (Markham, 2015). Thus, organization should
establish a culture that can allow fruitful debates and can also aid in minimizing all sorts of problems. Furthermore, organizations have
to make several changes in the communication process so that corporate aim and objectives, strategies and procedures can be managed
in suitable way.
According to the views of Chen and et. al., (2016), planning cycle and corporate culture can be seen as contextual factors
which determine organizational planning process. Similarly, in order to develop a successful and sustainable strategy, organizations
must have to apply an approach which considers the impact of secondary effects (Overcoming barriers to strategic planning. 2005).
Furthermore, planned systems and structures should also be formulated in such a way so that it can anticipate competitive reactions
with strategic analysis. Markham (2015), contended that firms should stress upon organization’s strategy analysis which includes
products, markets and channels of business management. Traditionally, strategic planning has been regarded as a significant activity
which enhances the effectiveness of the business firms (Langham and Hussey, 2014). However, according to some recent surveys

done by Joe (2015), in the area of corporate planning and strategic management) stated that business must utilize all its resources in
appropriate manner.
In the same area of concern, it is also essential for the business entities to provide training and coaching to the employees in the
domain of central strategic planning that encourages organizational capability and functionality (Sahay, 2015). Henceforth, the
management should ensure that they provide a structured process with some standard tools for strategic analysis. Alongside, focus
should be laid on developing a successful and sustainable strategy wherein organizations should apply the approaches through which
the impact of external environment can be minimized. Therefore, organization should also ensure to participate in competitive
scenario so that their strategic moves can explicitly incorporate them in strategic analysis (Coulson-Thomas, 2014). Organizational
structure represents the organizational structure through staff roles and reporting relationships and also the governance structure of the
board. Hence, lastly it can be said that in order to overcome the lack of experience barrier, it is advisable to include strategic planning
and thinking capabilities in the personnel development activities (Overcoming barriers for strategic planning. 2007) .

Chapter 3 Research Methodology
Introduction
The research methodology section outlines various tools and techniques that can be employed for carrying out the research in
an organized and systematic manner. This part of research undertakes a systematic as well as an in depth study of the topic which then
tends to form a base for the research study (Fellows and Liu, 2015). This research project constitutes of all the basic steps in selection
criteria and has also given a proper explanation behind the reasons for selecting that particular method. Research methodology is also
an important section through which statistical tools can be analyzed for reaching towards the proposed research hypothesis. In the
present study, SPSS has been used so as to get appropriate results from the collected data.
This section is considered as highly important because it aids in analyzing feasibility and validity of the research study.
Moreover, it has also been observed that with the methodology implies more than simply the methods which is intended to use for the
purpose of collecting data. It is often necessary to include a consideration of the concepts and theories which underlie the methods
(Duncan and Fiske, 2015). Hence, this section has been included in the research report because it is regarded as a way to find out the
result of a given problem on a specific matter and it is sometimes also called as research problem. In this section, researcher uses
different criteria for solving the given research problem.
Research design
It is the plan of the research study and it shows assistance in data collection. Research design is the framework that has been
created to seek answers to research questions. There are many ways to classify research designs, but sometimes the distinction is
artificial and other times different designs are combined. Research design can be described as a general plan which shows the ways
through which researcher can get answer towards research design. There are two basic categories of research design such as
Qualitative and Quantitative and both adopts different ways to conduct the study (Berger, 2015). Qualitative research is primarily
exploratory research which is used to gain an understanding of underlying reasons, opinions and motivations. Further, at the same time

it also provides insights into the research problem that helps to develop ideas and hypotheses for potential quantitative research. It is
also used to uncover the trends that lies in thoughts and opinion which specifies the research problem (Jackson, 2015). Qualitative data
collection methods differ in using unstructured or semi-structured techniques and some common methods include focus groups,
participation and interviews. Usually, in this category researcher has to select small sample size so that according to research quota,
data can be grabbed.
However, on the other hand, Quantitative research is another technique of research design which is used to quantify the
problem by the way of generating numerical data that can be transformed into useable statistics ( Yanow and Schwartz-Shea, 2015). It
is also utilized for the purpose of quantifying attitudes, opinion and other defined variables. In the present research study, researcher
has selected Quantitative technique because it uses measurable data to formulate facts and also to uncover patterns available in the
research. Moreover, quantitative data collection methods are much more structured as compared to qualitative data collection
methods. It also includes several forms of survey such as online survey, face to face survey, telephonic interviews and systematic
observations. Therefore, regarding this aspect, primarily deductive process is used to test pre-specified concepts, constructs and
hypothesis that make up a theory. Statistical tool like SPSS are also utilized in the present research study to evaluate the data and
responses (Sanoff, 2016).
Descriptive research has been utilized in the study because it describes characteristics of a population being studied and it
generally it does not answer the aspects related to the attributes of the subject matter.Descriptive statistics informs the researcher what
is the research issue, while inferential statistics try to determine cause and effect. Thus, it is a statement of affair that is present with
the researcher and he does not have any control over such variables. In the current study, it has been selected because it aimed at
casting light on research problem that enables the researcher to describe the situation more completely. Descriptive studies are also
closely related to observational studies; however at the same time it is not limited with observation data collection method and case
studies (Bin Ali, 2015). The use of descriptive design is highly valuable for the researcher because it aids in analyzing non-qualified
topics and issues. Thus, it can be said the possibility to observe the phenomenon in a completely natural and unchanging facets.

Sampling
The researchers generally prefer using sampling method because most of the times it is not possible to survey the entire
population. These sampling methods are useful as they do not involve higher costs and also tend to provide correct direction to the
data collected. In the current research report, probability sampling technique has been used because in these sampling methods, the
entire population has an equal chance to get chosen (KUMAR, 2015). The chances of biasness are also reduced over here which
makes it more effective. Simple random sampling is the part of probability sampling where respondents are selected on a random
basis. In the entire report the focus has been given to the use of random sampling so that every individual is provided with equal
chance to get selected from the defined strata.
Sample design adopted in the study
Sampling is a process whereby researcher selects the sample size and this is also useful in selecting suitable units from a
population of interest so that by studying the sample, researcher can find out the sample that is useful in generalizing the results back
to the population. Thus, in the present study, the process of sampling has been considered for the purpose of drawing a number of
individuals, cases or observations from a particular universe (Yusoff, Yaacob, Naing and Esa, 2015). Sampling is segregated in to two
types such as probability and non-probability and in the present research, researcher has selected probability sampling. It is a method
of sampling that utilizes some form of random selection. Thus, as per the technique, researcher has selected some process or procedure
that assures that the different units in population have equal probabilities of being chosen. This is the simplest form of sampling which
helps the researcher to avoid all sorts of biasness in the research work.
Sample size
For the present research study, sample size is 30 employees of Walmart U.S who are working in different departments and
designations of the organization. On the basis of random sampling technique, participants have been selected in the research study.
Sampling plan

In the present dissertation, questionnaire has been prepared that is being distributed for both population (Taylor, Bogdan and
DeVault, 2015). All the employees working in Walmart U.S have been selected so as to acquire responses on the present research
questions. All the participants have been randomly selected in the study during the time when researcher visited the organisation.
Data collection
Data collection is a process of gathering and measuring information on targeted variables in an established systematic manner.
This also enables the researcher to find out answers for relevant research questions and at the same time, it aids in evaluating
outcomes. It has also been ascertained that the data collection component of research is common to all fields of study (Smith, 2015).
Typically, it also assists in collecting the main points which is gathered in the form of information. While on the other hand, methods
may vary according to the type of discipline; hence it emphasizes on ensuring accurate and honest collection of the study. In the
present research work, the goal for all data collection is to capture quality evidence which is translated to rich data analysis and which
also allows to build a convincing and credible answer to research questions that have been posed.
Thus, regardless of the field of study, data collection is essential to maintain the integrity of research work. Different
instruments and methods are utilized for the same purpose; hence it is likely to enhance the credibility of the research study ( Bryman,
2015). A formal data collection process is vital for the dissertation because it ensures that the data gathered is both defined and
accurate and that subsequent decisions based on arguments embodied in the findings are valid. The methods of data collection can be
classified into two categories such as primary and secondary. Survey, observation and interview are the basic techniques lies under
primary sources; however on the other hand, books, articles and journals are the major sources of secondary research (Rubin and
Babbie, 2016). In primary research, survey method has been used so as to get information from the respondents through questionnaire.
This process requires systematic process so that to gather data for further conduction of research report.
In terms of secondary sources such as journals, case studies, magazines, newspapers, etc, researcher has made sure that while
using these articles, relevancy and accuracy facets are being maintained on higher extent (Fellows and Liu, 2015). The present study

has been using both the sources of data collection for developing quality and authentic research study. The process of data collection
seems to be significant for the study because in this section large amount of information is required to collect for all types of research
type. Data collection is regarded as vital step that is undertaken in any research project because it is the area that adds value to the
research work. On the top of it, it is also required that different inferences are also required to be drawn on the basis of the information
that is available. At the same time, in the present study, data has been collected from databases including Hoovers.com ( Duncan and
Fiske, 2015). After, collecting data from the same source, researcher has used only that information that is useful on the basis of
reliability and feasibility dimensions. Thus, it can be said that including all such sections helps the researcher to enhance the feasibility
and reliability aspects which contributes a lot in existing research work.
Hypothesis testing
The research hypotheses is formulated as follows
Hypothesis 1
H1: There is a noticeable relationship between the corporate planning and organizational growth.
H0: There exists no noticeable relationship between the corporate planning as well as organizational growth.
Hypothesis 2
H1: There is a significant impact of competitors plan on the planning of business organization.
H0: There is no significant impact of competitors plan on the planning of business organization.
Hypothesis 3
H1: There is no mean difference between optimum use of financial and non-financial resources and company profitability.
H0: There is a mean difference between optimum use of financial and non-financial resources and company profitability.

Hypothesis 4
H1: There is no mean difference between appropriate forecasting and effective execution of the plan.
H0: There is a mean difference between appropriate forecasting and effective execution of the plan.
In order to find out the significant values, SPSS tool has been applied. This has been clearly defining the relationship between
corporate planning and organizational performance management. After evaluating the data, researcher will identify the feasibility of
the topic through testing the hypothesis. Hypothesis testing is done for the purpose of justifying the selected sample from the
population (Berger, 2015). The null hypothesis reflects that there is no significant relationship between corporate planning and
organizational growth and on the other hand, alternative hypothesis shows that there is a significant relationship between both the
variables. Other hypothesis is also framed which clearly states that there is a noticeable relationship between corporate planning and
organizational growth aspects. All the variables have been tested on the basis of SPSS tool.

Tool of analysis
Apparently, data presentation is one of the most crucial steps in a disseveration because an effective presentation of the data
not only allows the researcher to analyze the data; but also it aids in researcher to comprehend the validity of the data. In this context,
there are a number of different measures that are adopted by the researcher for presenting the data. Tool of analysis plays crucial
role in the study because it assists in evaluating and identifying the responses that is being collected from the participants. In this
respect, SPSS statistics is being utilized which is a software package that works for logical batched and non-batched statistical
analysis. SPSS has been used because it is capable of handling large amounts of data and it can also perform all the analyses that is
being covered in the text and much more (Jackson, 2015). From generalized context, it is commonly used in the social science and in
the business world. This also increases familiarity with this program and usually it accepts updated data. This source is useful for the
purpose of data management and it also aids in storing large amount of data for the present research work.
SPSS (Statistical Package for the Social Sciences) is one of the most preferred tools adopted by different researchers to present
data in their research work (Yanow and Schwartz-Shea, 2015).The uses of SPSS helps the researcher to make the research work more
scientific and reliable as a number of different statistical tools like ANOVA, paired t- test, chi squire test, exploratory factor analysis
(EFA), and so on, can be applied on the dissertation with the help of SPSS software.
Strategies implied
Thus, as per the discussion, it can be said three basic strategies have been applied in the research study such reliability, validity
and representativeness. These are also termed as the most important part of the research work which aids in getting prominent
outcomes as per the subject matter. Reliability here means that the result of the study and expected value both are same; hence this
also showcases the efficiency of the subject matter (Sanoff, 2016). On the other level, the study has also considered the concept of
validity which means that the research questions and instruments that are being utilized in the research work are valid. This is also
useful the purpose of specifying specific and valid conclusion.

Summary
From the discussion, it can be said that all the relevant tools and techniques have been used which also helped the researcher
reach towards the feasible outcomes and subject matter. Along with that, researcher has also taken specific sample size; therefore this
is quite significant variable for the research work. Henceforth, it can be said that the study has used all the relevant sources and
materials for enhancing the success and creditability facets. Conducting survey is essential for the research study because it helped in
collecting feasible and reliable information about the subject matter.

Chapter 4 Analysis and Interpretation
Data analysis may be defined as a process in which researcher inspects data in a highly structured manner. This section of
dissertation provides deeper insight about the findings derived from primary data investigation. Hence, in this researcher undertakes
suitable data analysis technique on the basis of type and design selected for meet the purpose of investigation. Thus, with the aim to
analyze the impact of corporate planning on organizational growth and performance descriptive statistics and regression tool has been
applied. The rationale behind this type of investigation which has been selected for the present investigation is quantitative. On the
basis of this aspect, in order to conduct investigation SPSS tool has been selected by scholar. In this, by applying regression tool and
analyzing descriptive statistics outcome has been derived by the scholar. Moreover, such tool helps in analyzing the impact of one
variable on another in the best possible way. Along with this, charts have also been added by the scholar with the aim to facilitate
better understanding regarding the research area or aspects. Thus, such chapter clearly presents the extent to which corporate planning
has impact on organizational growth and success.
Descriptive Statistics
N Range Minimum Maximum Mean Std. Deviation Variance Skewness Kurtosis
Statistic Statistic Statistic Statistic Statistic Statistic Statistic Statistic Std. Error Statistic Std. Error
1. Do you think that
corporate plan provides
direction to the personnel
in relation to performing
the activities and
functions?
30 1 1 2 1.30 .466 .217 .920 .427 -1.242 .833

2. Do you agree that
corporate plan helps in
making optimum use of
both financial and non-
financial resources?
30 4 1 5 2.30 1.236 1.528 .672 .427 -.399 .833
3. Do you think that
effectual plan helps in
accomplishing the tasks
or project within the
suitable time frame?
30 1 1 2 1.30 .466 .217 .920 .427 -1.242 .833
4. Do you agree that
corporate planning makes
vital contribution in the
organizational growth and
performance?
30 4 1 5 2.40 1.221 1.490 .858 .427 .069 .833
5. Which kind of
relationship takes place
between organizational
growth and corporate
planning?
30 2 1 3 1.63 .809 .654 .792 .427 -.978 .833
6. Is corporate plan helps
in coping up with the
contingent business
situation or not?
30 1 1 2 1.33 .479 .230 .745 .427 -1.554 .833

7. Do you agree that
effectual and appropriate
forecasting is highly
required for the
development of
competent plan?
30 4 1 5 2.40 1.380 1.903 .560 .427 -.920 .833
8. What is the extent to
which corporate plan
assists in maximizing
organizational growth and
profitability?
30 2 1 3 2.17 .747 .557 -.286 .427 -1.095 .833
9. From the following
elements which factor
may cause of barrier in
the execution of corporate
plan?
30 3 1 4 2.20 1.064 1.131 .494 .427 -.909 .833
10. Do you agree that
corporate planning helps
business unit in gaining
competitive edge over
others?
30 4 1 5 2.20 1.215 1.476 .950 .427 .106 .833
11. Do you think that
participative leadership
style helps in developing
strategic plan?
30 1 1 2 1.27 .450 .202 1.112 .427 -.824 .833

12. Do you agree that for
executing corporate plan
in the right direction
business unit requires
highly skilled and
motivated personnel?
30 4 1 5 2.43 1.357 1.840 .817 .427 -.504 .833
13. Do you think that
competitors framework
help in drafting
competitive plan for the
upcoming period?
29 1 1 2 1.31 .471 .222 .865 .434 -1.349 .845
Valid N (listwise) 29
Hypothesis 1:
H1: There exists no noticeable relationship between the corporate planning and the organizational growth
H0: There is a noticeable relationship between the organizational growth and corporate planning.
Descriptive Statistics
Mean Std. Deviation N
6. Is corporate plan helps in
coping up with the
contingent business situation
or not?
1.33 .479 30

3. Do you think that effectual
plan helps in accomplishing
the tasks or project within
the suitable time frame?
1.30 .466 30
7. Do you agree that
effectual and appropriate
forecasting is highly required
for the development of
competent plan?
2.40 1.380 30
8. What is the extent to
which corporate plan assists
in maximizing organizational
growth and profitability?
2.17 .747 30
10. Do you agree that
corporate planning helps
business unit in gaining
competitive edge over
others?
2.20 1.215 30
Correlations

6. Is corporate
plan helps in
coping up with
the contingent
business situation
or not?
3. Do you think
that effectual plan
helps in
accomplishing
the tasks or
project within the
suitable time
frame?
7. Do you agree
that effectual and
appropriate
forecasting is
highly required
for the
development of
competent plan?
8. What is the
extent to which
corporate plan
assists in
maximizing
organizational
growth and
profitability?
10. Do you agree
that corporate
planning helps
business unit in
gaining
competitive edge
over others?
Pearson Correlation
6. Is corporate plan helps in
coping up with the contingent
business situation or not?
1.000 .000 .104 .225 -.118
3. Do you think that effectual
plan helps in accomplishing
the tasks or project within the
suitable time frame?
.000 1.000 .021 .248 .012
7. Do you agree that effectual
and appropriate forecasting is
highly required for the
development of competent
plan?
.104 .021 1.000 .368 -.173
8. What is the extent to which
corporate plan assists in
maximizing organizational
growth and profitability?
.225 .248 .368 1.000 .114
10. Do you agree that
corporate planning helps
business unit in gaining
competitive edge over others?
-.118 .012 -.173 .114 1.000

Sig. (1-tailed)
6. Is corporate plan helps in
coping up with the contingent
business situation or not?
. .500 .292 .116 .267
3. Do you think that effectual
plan helps in accomplishing
the tasks or project within the
suitable time frame?
.500 . .455 .093 .475
7. Do you agree that effectual
and appropriate forecasting is
highly required for the
development of competent
plan?
.292 .455 . .023 .181
8. What is the extent to which
corporate plan assists in
maximizing organizational
growth and profitability?
.116 .093 .023 . .274
10. Do you agree that
corporate planning helps
business unit in gaining
competitive edge over others?
.267 .475 .181 .274 .
N 6. Is corporate plan helps in
coping up with the contingent
business situation or not?
30 30 30 30 30
3. Do you think that effectual
plan helps in accomplishing
the tasks or project within the
suitable time frame?
30 30 30 30 30

7. Do you agree that effectual
and appropriate forecasting is
highly required for the
development of competent
plan?
30 30 30 30 30
8. What is the extent to which
corporate plan assists in
maximizing organizational
growth and profitability?
30 30 30 30 30
10. Do you agree that
corporate planning helps
business unit in gaining
competitive edge over others?
30 30 30 30 30
Variables Entered/Removeda
Model Variables
Entered
Variables
Removed
Method
1 10. Do you
agree that
corporate
planning helps
business unit in
gaining
competitive
edge over
others?, 3. Do
you think that
. Enter

effectual plan
helps in
accomplishing
the tasks or
project within
the suitable time
frame?, 7. Do
you agree that
effectual and
appropriate
forecasting is
highly required
for the
development of
competent
plan?, 8. What is
the extent to
which corporate
plan assists in
maximizing
organizational
growth and
profitability?b
a. Dependent Variable: 6. Is corporate plan helps in
coping up with the contingent business situation or not?
b. All requested variables entered.

Model Summaryb
Model R R Square Adjusted R
Square
Std. Error of the
Estimate
1 .275a .075 -.073 .497
a. Predictors: (Constant), 10. Do you agree that corporate planning
helps business unit in gaining competitive edge over others?, 3. Do
you think that effectual plan helps in accomplishing the tasks or project
within the suitable time frame?, 7. Do you agree that effectual and
appropriate forecasting is highly required for the development of
competent plan?, 8. What is the extent to which corporate plan assists
in maximizing organizational growth and profitability?
b. Dependent Variable: 6. Is corporate plan helps in coping up with the
contingent business situation or not?
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1
Regression .503 4 .126 .510 .729b
Residual 6.164 25 .247
Total 6.667 29
a. Dependent Variable: 6. Is corporate plan helps in coping up with the contingent business
situation or not?
b. Predictors: (Constant), 10. Do you agree that corporate planning helps business unit in
gaining competitive edge over others?, 3. Do you think that effectual plan helps in accomplishing
the tasks or project within the suitable time frame?, 7. Do you agree that effectual and
appropriate forecasting is highly required for the development of competent plan?, 8. What is the
extent to which corporate plan assists in maximizing organizational growth and profitability?

Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Sig.
B Std. Error Beta
1
(Constant) 1.196 .390 3.063 .005
3. Do you think that effectual
plan helps in accomplishing
the tasks or project within
the suitable time frame?
-.065 .205 -.063 -.317 .754
7. Do you agree that
effectual and appropriate
forecasting is highly required
for the development of
competent plan?
-.006 .074 -.018 -.083 .935
8. What is the extent to
which corporate plan assists
in maximizing organizational
growth and profitability?
.170 .140 .264 1.210 .238
10. Do you agree that
corporate planning helps
business unit in gaining
competitive edge over
others?
-.060 .079 -.151 -.757 .456
a. Dependent Variable: 6. Is corporate plan helps in coping up with the contingent business situation or not?

Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 1.10 1.56 1.33 .132 30
Residual -.562 .774 .000 .461 30
Std. Predicted Value -1.792 1.737 .000 1.000 30
Std. Residual -1.132 1.559 .000 .928 30
a. Dependent Variable: 6. Is corporate plan helps in coping up with the contingent business
situation or not?

Interpretation:
Descriptive statistics: From the above mentioned descriptive statistics it has been assessed that large number of respondents said that
corporate plan assists in coping with the contingent business situation to the large extent. From secondary data investigation it has
been identified that through the means of competent strategic and policy framework Walmart can face highly difficult situation more

effectively and efficiently. Besides this, the above mentioned table clearly presents that average number of respondents agreed with
the aspect that highly effective and competent plan helps in accomplishing the project or task within the suitable time frame. Data
gathered from secondary investigation clearly presents that strategies clearly present the best method of performing task. In this way,
strategy simplifies highly difficult activities in the best possible way. Further, results of descriptive statistics entail that employee of
Walmart strongly agrees that appropriate forecasting is highly required for framing highly strategic plan. By making evaluation o f the
books, journals and scholarly articles it has been assessed that business entity can develop suitable strategies and policies only when it
has ability to make assessment of future trends or aspects.
Moreover, strategies developed by the firm have long term impact on the growth and success of firm. In this regard, one the
respondents said that company can develop effective policies only when it has ability to make proper estimation regarding the taste,
needs and preferences of the customers. Along with this, it has been identified that average number of employees said that corporate
plan helps in maximizing the growth and productivity to the middle extent. This aspect can be supported from literature review section
which presents that there are several factors which closely influence the productivity and profitability of firm. Moreover, is not highly
possible for the business organization to assess the impact of all the external environmental factors in the right direction. Hence,
changing tax policies, laws and legislation etc. have high level of influence on the decision making and thereby growth of Wlamart.
Outcomes of primary data investigation also entail that corporate plan helps in maximizing the organizational growth and profitability
to the middle extent. The reason behind this without having highly skilled and competent personnel for the execution of plan Walmart
is not in position to execute all the plans or framework in an appropriate way. Besides this, average number of respondents strongly
agrees with the aspect that corporate planning provides high level of assistance to the firm in building or sustaining competitive edge
over others. Moreover, by assessing and evaluating the future aspects or trends business unit can cope with the difficult business
situation more effectively and efficiently.
Correlation (r): This measure helps in assessing the extent to which two variables are highly correlated with each other. By
evaluating such aspect impact of one variable can be identified to the significant level. The above mentioned table presents that there

is low level of correlation takes place between corporate planning and organizational growth of Walmart. From statistical analysis it
has been identified that correlation takes place between is .27. This aspect shows that moderate level of relation takes place between
the corporate planning and growth as well as development aspect of firm. From secondary data analysis, it has been assessed that
when business unit fails to make suitable plan then it may result into loss of productivity and profitability. Along with this, in the
uncertain and highly competitive business environment it is not highly possible for the firm develop suitable plan and policies. In this,
failure of business organization in relation to the development of framework closely influences its success.
R square: It presents the proportion of variance that takes place in the dependent variable in accordance with the independent
aspect. From the given table, it has been analyzed that if business unit makes changes in the corporate plan then it will place small
impact on the growth, success and development aspect of firm. In this regard, corporate planning will not highly influence the firm’s
growth. Moreover, high skilled personnel, availability of enough resources is highly required for attaining the organizational aims and
objectives.
Level of significance: This measure helps in assessing the extent to which alternative hypothesis is appropriate according to
the level of significance identified. In this, researcher has undertaken 95% confidence level regarding the hypothesis framed. Outcome
of the investigation presents that level of significance is .72 which is greater than the criteria of 0.05. Hence, by taking into
consideration such aspect it can be said that alternative hypothesis is rejected. This aspect clearly shows that there is no significant
relation takes place between the corporate planning and growth aspect of an organization.
Hypothesis 2
H1: There is a significant impact of competitors plan on the planning of business organization and growth.
H0: There is no significant impact of competitors plan on the planning of business organization and growth.

Descriptive Statistics
Mean Std. Deviation N
8. What is the extent to
which corporate plan assists
in maximizing organizational
growth and profitability?
2.17 .759 29
13. Do you think that
competitors framework help
in drafting competitive plan
for the upcoming period?
1.31 .471 29
Correlations
8. What is the
extent to which
corporate plan
assists in
maximizing
organizational
growth and
profitability?
13. Do you
think that
competitors
framework help
in drafting
competitive plan
for the upcoming
period?
Pearson Correlation 8. What is the extent to
which corporate plan assists
in maximizing organizational
growth and profitability?
1.000 .145

13. Do you think that
competitors framework help
in drafting competitive plan
for the upcoming period?
.145 1.000
Sig. (1-tailed)
8. What is the extent to
which corporate plan assists
in maximizing organizational
growth and profitability?
. .227
13. Do you think that
competitors framework help
in drafting competitive plan
for the upcoming period?
.227 .
8. What is the extent to
which corporate plan assists
in maximizing organizational
growth and profitability?
29 29
13. Do you think that
competitors framework help
in drafting competitive plan
for the upcoming period?
29 29
Variables Entered/Removeda
Model Variables
Entered
Variables
Removed
Method

1
13. Do you
think that
competitors
framework help
in drafting
competitive plan
for the upcoming
period?b
. Enter
a. Dependent Variable: 8. What is the extent to which
corporate plan assists in maximizing organizational
growth and profitability?
b. All requested variables entered.
Model Summaryb
Model R R Square Adjusted R
Square
Std. Error of the
Estimate
1 .145a .021 -.015 .765
a. Predictors: (Constant), 13. Do you think that competitors framework
help in drafting competitive plan for the upcoming period?
b. Dependent Variable: 8. What is the extent to which corporate plan
assists in maximizing organizational growth and profitability?
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression .338 1 .338 .577 .454b

Residual 15.800 27 .585
Total 16.138 28
a. Dependent Variable: 8. What is the extent to which corporate plan assists in maximizing
organizational growth and profitability?
b. Predictors: (Constant), 13. Do you think that competitors framework help in drafting
competitive plan for the upcoming period?
Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Sig.
B Std. Error Beta
1
(Constant) 1.867 .427 4.375 .000
13. Do you think that
competitors framework help
in drafting competitive plan
for the upcoming period?
.233 .307 .145 .760 .454
a. Dependent Variable: 8. What is the extent to which corporate plan assists in maximizing organizational growth
and profitability?
Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 2.10 2.33 2.17 .110 29
Residual -1.333 .900 .000 .751 29
Std. Predicted Value -.659 1.465 .000 1.000 29
Std. Residual -1.743 1.177 .000 .982 29

a. Dependent Variable: 8. What is the extent to which corporate plan assists in maximizing
organizational growth and profitability?
Interpretation

Descriptive statistics: By applying SPSS on primary data it has been assessed that 50% respondents said that corporate plan
assists in enhancing organizational profitability to the middle extent. Literature section clearly presents that by making effectual plan
business unit can deal with the difficult situation with high level of ease. Moreover, strategies and planning presents the manner in
which specific task can be accomplished. Along with this, standard deviation of such response is .76. which entails that almost all the
respondents have given responses in the same direction. Besides this, more of the employees of Walmart said that competitors
planning or framework helps in developing business strategies. Moreover, high level of competition is prevailed within the retail
sector and taste as well as preferences of the customers is also getting changed with the very high pace. Along with this, now
customers take decision in relation to purchasing the products and services after in making in-depth investigation of each aspect such
as quality, price etc. on the basis of this aspect, if business unit fails to offer product to the customers according to competitors then
there is a threat in relation to loosing of customer base. Besides this, standard deviation of such statement is .47 which is highly lower.
By considering this, it can be stated that approximately most the employees have given same responses.
R: Low level of relationship takes place between the competitive edge and plan developed according to the competitor’s
evaluation. Statistical results show .14 relationships between the variables which have identified above. From secondary data
collection it has been assessed that now intense competition takes place in the retail sector. In this regard, each and every retailer
places emphasis on offering high discounts to the customers. The main reason behind this, customer is highly price conscious in nature
and prefers to purchase product from the retailer which gives high value of money to them. In this way, if Walmart starts to offer high
discounts to the customers for enhancing the customer base then it negatively influence the profitability aspect of firm. Literature
review section entails that ASDA, Tesco, LIDL and ALDI are the major retail companies which offers high level of discount to the
customers. Further, due to such discounting strategy all such organizations are facing financial problems. Moreover, discounting
strategy places high level of impact on profit margin in the negative manner. Hence, it is one of the main aspects due to which lower
level of correlation exist between such two variables.
R square: This measure presents that organizational growth and profitability will not incline with the higher percentage in near
future. R square of the data set is 2% which is lower than the other aspects to the large extent. On the basis of such aspect, it can be

stated Wlamart’s profitability will not incline with the higher rate if it prepares strategies and policies according to the rival firms.
Hence, all such aspects present that company needs to develop plan by taking into all internal and external factors rather than placing
emphasis only on competitor’s strategies.
Level of significance: Outcome of statistical shows that null hypothesis is accepted to the large extent. Moreover, level of
significance which has been identified from SPSS tool is .45. Hence, such significance level is highly greater than the average aspect.
Thus, it can be stated that competitor’s strategies policies have no significant impact on the organizational growth and success. The
main reason behind this if competitors fail to develop competent framework according to the strategic business environment and
condition then it will also place negative impact on the success aspect of the concerned business organization. Thus, for attaining
success in the highly competitive business environment it is highly required for Wlamart to develop strategies by evaluating the each
and every aspect of business environment.
Hypothesis 3
H1: There is no mean difference between optimum use of financial and non-financial resources and company profitability.
H0: There is a mean difference between optimum use of financial and non-financial resources and company profitability.
Descriptive Statistics
Mean Std. Deviation N
4. Do you agree that
corporate planning makes
vital contribution in the
organizational growth and
performance?
2.40 1.221 30

2. Do you agree that
corporate plan helps in
making optimum use of both
financial and non-financial
resources?
2.30 1.236 30
Correlations
4. Do you agree
that corporate
planning makes
vital contribution
in the
organizational
growth and
performance?
2. Do you agree
that corporate
plan helps in
making optimum
use of both
financial and
non-financial
resources?
Pearson Correlation
4. Do you agree that
corporate planning makes
vital contribution in the
organizational growth and
performance?
1.000 .352
2. Do you agree that
corporate plan helps in
making optimum use of both
financial and non-financial
resources?
.352 1.000

Sig. (1-tailed)
4. Do you agree that
corporate planning makes
vital contribution in the
organizational growth and
performance?
. .028
2. Do you agree that
corporate plan helps in
making optimum use of both
financial and non-financial
resources?
.028 .
N
4. Do you agree that
corporate planning makes
vital contribution in the
organizational growth and
performance?
30 30
2. Do you agree that
corporate plan helps in
making optimum use of both
financial and non-financial
resources?
30 30
Variables Entered/Removeda
Model Variables
Entered
Variables
Removed
Method

1
2. Do you agree
that corporate
plan helps in
making optimum
use of both
financial and
non-financial
resources?b
. Enter
a. Dependent Variable: 4. Do you agree that corporate
planning makes vital contribution in the organizational
growth and performance?
b. All requested variables entered.
Model Summaryb
Model R R Square Adjusted R
Square
Std. Error of the
Estimate
1 .352a .124 .093 1.163
a. Predictors: (Constant), 2. Do you agree that corporate plan helps in
making optimum use of both financial and non-financial resources?
b. Dependent Variable: 4. Do you agree that corporate planning makes
vital contribution in the organizational growth and performance?
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 5.353 1 5.353 3.961 .056b

Residual 37.847 28 1.352
Total 43.200 29
a. Dependent Variable: 4. Do you agree that corporate planning makes vital contribution in the
organizational growth and performance?
b. Predictors: (Constant), 2. Do you agree that corporate plan helps in making optimum use of
both financial and non-financial resources?
Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Sig.
B Std. Error Beta
1
(Constant) 1.600 .454 3.522 .001
2. Do you agree that
corporate plan helps in
making optimum use of both
financial and non-financial
resources?
.348 .175 .352 1.990 .056
a. Dependent Variable: 4. Do you agree that corporate planning makes vital contribution in the organizational
growth and performance?
Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 1.95 3.34 2.40 .430 30
Residual -1.339 2.357 .000 1.142 30
Std. Predicted Value -1.052 2.185 .000 1.000 30

Std. Residual -1.151 2.027 .000 .983 30
a. Dependent Variable: 4. Do you agree that corporate planning makes vital contribution in
the organizational growth and performance?
Interpretations

Descriptive statistics: Primary data results show that out of 30 employees of Walmart large number of respondents strongly
agreed with the statement that corporate plan makes vital contribution in enhancing the growth and performance level. Standard
deviation of such response is 1.22 which shows that most of the employees of retail business organizations think in the similar
direction. Moreover, corporate plan is developed by the firm according to the organizational goals and objectives. In this way,
corporate plan is highly associated with the smooth functioning of business operations and functions. Along with this, corporate plan
also facilitates high level of co-ordination between the activities all the departments such as production, operation, marketing etc.
Thus, by ensuring effective co-ordination business unit can fulfill its aims and objectives to the large extent. Besides this, corporate
plan also provide high level of assistance in making optimum use of both monetary and non-monetary resources.
Outcome of SPSS presents that large number of employees of Wal-Mart supports such statement. In addition to this, standard
deviation of such response is 1.23. It shows that most of the employees support such aspect to the significant level. By doing critical
analysis of secondary data it has been assessed that corporate plan provides deeper to the personnel about the manner in which they
need to make use of both monetary and non-monetary resources. Moreover, plan developed by the firm is highly co-ordinated with
each and every department. In this regard, plan clearly provides information about the manner in which personnel need to spend
money. Besides this, corporate plan assists in maintaining the quality level to the great extent. Moreover, in the retail sector quality is
one of the main factors which have high level of impact on customer satisfaction and loyalty. In this regard, by preparing suitable
framework and providing guidance to the personnel quality of both products as well as services can be enhanced significantly. Hence,
all the above aspects present that by making competent plan business unit can make optimum use of available resources.
R: By doing analysis it has been determined that neither high nor lower relationship takes place between the corporate plan and
optimum use of financial resources. Correlation of .35 shows that effective use of monetary resources is highly influenced from the
effectiveness of corporate plan. Hence, strategic corporate plan provides deeper insight to the manager in which business unit needs to
employ resources in the different activities. In this way, competent planning or framework ensures proper allocation and usage of
resources.

R square: The above mentioned statistical analysis presents that by making high use of the resources Walmart can increase the
level of organizational growth by 12%. Thus, Walmart needs to keep in mind such while framing the policies
Level of significance: In this, level of significance which has been identified is highly near to the standard one such as 0.05. It
indicates that growth and of organization is highly dependent on the extent to which Walmart makes effective use of the financial
resources. Hence, in the retail sector there are several factors which have high level of impact on the customer satisfaction. Thus,
business enterprise needs to make focus on making optimum use of personnel, finance and other resources. This in turn helps Walmart
in getting the desired level of outcome or success.
Hypothesis 4
H1: There is no mean difference between appropriate forecasting and effective execution of the plan.
H0: There is a mean difference between appropriate forecasting and effective execution of the plan.
Descriptive Statistics
Mean Std. Deviation N
7. Do you agree that
effectual and appropriate
forecasting is highly required
for the development of
competent plan?
2.40 1.380 30

11. Do you think that
participative leadership style
helps in developing strategic
plan?
1.27 .450 30
Correlations
7. Do you agree
that effectual
and appropriate
forecasting is
highly required
for the
development of
competent plan?
11. Do you think
that participative
leadership style
helps in
developing
strategic plan?
Pearson Correlation
7. Do you agree that
effectual and appropriate
forecasting is highly required
for the development of
competent plan?
1.000 .100
11. Do you think that
participative leadership style
helps in developing strategic
plan?
.100 1.000

Sig. (1-tailed)
7. Do you agree that
effectual and appropriate
forecasting is highly required
for the development of
competent plan?
. .299
11. Do you think that
participative leadership style
helps in developing strategic
plan?
.299 .
N
7. Do you agree that
effectual and appropriate
forecasting is highly required
for the development of
competent plan?
30 30
11. Do you think that
participative leadership style
helps in developing strategic
plan?
30 30
Variables Entered/Removeda
Model Variables
Entered
Variables
Removed
Method

1
11. Do you think
that participative
leadership style
helps in
developing
strategic plan?b
. Enter
a. Dependent Variable: 7. Do you agree that effectual and
appropriate forecasting is highly required for the
development of competent plan?
b. All requested variables entered.
Model Summaryb
Model R R Square Adjusted R
Square
Std. Error of the
Estimate
1 .100a .010 -.025 1.397
a. Predictors: (Constant), 11. Do you think that participative leadership
style helps in developing strategic plan?
b. Dependent Variable: 7. Do you agree that effectual and appropriate
forecasting is highly required for the development of competent plan?
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1
Regression .552 1 .552 .283 .599b
Residual 54.648 28 1.952
Total 55.200 29

a. Dependent Variable: 7. Do you agree that effectual and appropriate forecasting is highly
required for the development of competent plan?
b. Predictors: (Constant), 11. Do you think that participative leadership style helps in developing
strategic plan?
Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Sig.
B Std. Error Beta
1
(Constant) 2.011 .774 2.599 .015
11. Do you think that
participative leadership style
helps in developing strategic
plan?
.307 .577 .100 .532 .599
a. Dependent Variable: 7. Do you agree that effectual and appropriate forecasting is highly required for the
development of competent plan?
Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 2.32 2.63 2.40 .138 30
Residual -1.625 2.682 .000 1.373 30
Std. Predicted Value -.593 1.630 .000 1.000 30
Std. Residual -1.163 1.920 .000 .983 30
a. Dependent Variable: 7. Do you agree that effectual and appropriate forecasting is highly
required for the development of competent plan?

Interpretation
Descriptive statistics: Outcome of descriptive statistics presents that appropriate forecasting is highly required for developing
suitable plan. In survey, number of employees strongly agreed with such aspect that for ensuring high growth within the organization

manager must have ability to make proper estimation of each and every aspect. Moreover, if manager of the firm does not have skills
in relation to analyzing the macro and micro environmental factors then it may result into inappropriate framework. Customers taste,
competitor’s action, suppliers etc. are the main elements which have high level of impact on the productivity and profitability of firm.
Besides this, macro aspects such as political, economic, social, technological, legal and environmental are the main factors which have
high level of impact on the functioning of Wal-Mart. In the literature review section it is clearly mentioned that macro environment
cannot be controlled by the business entity. However, by predicting such factors business unit can make analysis of the trend in which
specific factors are moved. In addition to this, most of the respondents answered that participative leadership style provides high level
of assistance in developing competent plan.
Descriptive statistics shows that mean value and standard deviation of the responses are 1.27 & .45. It entails that large number
of employees support participative leadership style rather than others. Further, standard deviation shows that responses of most of the
respondents are same to the great level. The rationale behind this, participative style of leadership is highly effective and gives
valuable input to the business organization. Moreover, such leadership style encourages personnel to give their valuable input to the
business organization and thereby aid in effective decision making. Usually, personnel of each department have better understanding
level regarding their working activities and other aspects. In this regard, by taking suggestions from the each department such as
operations, finance and marketing Wal-mart can develop strategic plan and thereby makes contribution in the attainment of
organizational goals as well as objectives. However, results derived from descriptive statistics can be supported from the fact assessed
in the literature review section which shows that managers reside at different levels do not have ability in relation to framing
strategies. Moreover, for assessing the future trends or aspects in the right direction individual requires high level of expertise. Hence,
without having expertise business entity is not is position to develop highly competent framework.
Correlation: Lower level of correlation takes place between the forecasting level and participative style of leadership in terms
of .10. It occurs because long term vision and high level of analytical skills are required for building cost effective strategies and plan.
By considering such aspect, team of higher management develop plan for building and sustaining competitive edge over others.

Further, r square presents that participative leadership style does not place high level of impact on making estimation regarding the
future aspect. Thus, business unit needs to make focus on identifying the alternative ways through which forecasting level can be
improved.
Level of significance: Statistical analysis shows that level of significance derived from the tools and techniques state that null
hypothesis is accepted. Hence, participative style does not provide high level of assistance in forecasting the future trends and aspects.
Moreover, each individual who works within the organization does not have capability to assess the future trends in the right direction.
Besides this, such style also places negative impact on employee motivation when higher management does not involve their
suggestions in strategic plan or framework.

CHAPTER 5:CONCLUSION AND RECOMMENDATIONS
5.1 Conclusion
According to the analysis chapter outcome for objective one “To examine the effect of corporate planning on organizational
growth” shows that relationship exists between corporate planning and organizational growth of different successful firms. From the
above carried out dissertation, it can be inferred that corporate planning is very important and it plays very important role in overall
growth and success of a firm. The term corporate planning refers to the effective strategies which are being developed with the
purpose of meeting the aim and objective of an organization. In the modern era, corporate planning has become area or component of
businesses as effective plans helps in carrying out smooth flow of all operations and activities. It can be concluded by the researcher
that corporate planning helps in getting aware about the key strategies and directions which can be used to achieve objectives of a
company. However, it has been identified by the researcher that carrying out corporate planning is not an easy task and firms needs to
focus upon internal and external environment and carry out analysis of the same. Furthermore, the changes in external and internal
market environment plays very important task in carrying out corporate planning. It has been inferred that there is a direct relation
between the concept of corporate planning and performance of a business enterprise. Effective corporate plans result in enhancing the
volume of sales and profits which is very beneficial for an organization.
In order to carry out effective corporate planning, it is required by a business enterprise to focus on internal elements which are
strategy, style, business practises and environment. However, it can be also inferred that corporate planning results in carrying out
some modifications in businesses. In the modern era, carrying out and management of changes is not an easy task for any company.
The rationale behind this is that some workers starts resisting to change and this can create different kinds of obstacles in making the
desired changes successful in the market. It can be also concluded that in the modern era, businesses operating in both public and
private sector has started implementing the concept of corporate planning as a part of their overall business strategy. The key reason
behind growing importance of corporate planning is that it assist companies in developing more effective and appropriate strategies

for accomplishment of their long term goals and objectives. Moreover, corporate planing is the most effective aspect which integrate
all personnel and resources for accomplishing business objectives.
The second objective of “To determine and elaborate the relationship between the corporate planning and
organizational growth” is achieved and it has been found that there is a strong relationship between both factors. This aspect tends to
determine the long run growth of business and deliver good quality of services to a large number of buyers. However, it can be said
that when corporate planning is done in a better manner then business can easily adopt appropriate strategies for determining long-run
growth and success. At this juncture, long-term planning is driven short term plan regarding appropriate strategies through which
Wallmart can increase the overall rate of return. There is fact behind this that in case business goes in the right direction then all
strategies bring forth an appropriate solution for creating a competitive edge in the marketplace. However, corporate planning is done
by taking into account different aspects such as market forces, competition and business environment which affect all its strategies.
Owing to this, a corporation can deliver good quality of services to a large number of buyers. This is because effective corporate
planning tends to focus on specific requirements of clients as well as customers.
At the same time, the focus was laid on strategic management which reflects that how effectively the management is putting
efforts to accomplish the set aim and objectives of a firm. It enables business to integrate all related resources and expand business at
the marketplace. However, strategic planning is directly linked with corporate planning which in turn it becomes easy to cater need of
different stakeholders in an effectual manner. Apart from this, strategic choices are considered by businesses in order to focus upon
specific issues and then accordingly valid outcome is derived. For example, strategic planning proves to be effective for giving right
direction to business. This proves to be effective to ensure long-run growth and success in the marketplace with retention of buyers. In
this manner, management of business shed light upon weaknesses and accordingly frame appropriate strategic direction whereby long
as well as short term objectives can achieved in right time span. It can also be said that strategic planing facilitates to ensure
effectiveness of organizational growth and development. In addition to this, implementation of wrong strategy affect entire

performance of business to a great extent. Hence, it can be said that corporate planning contribute towards optimum utilization of
limited resources.
The outcome of the second objective “To determine any barriers to corporate planning” concludes that corporate planning
affects organizational performance to a great extent. For this purpose, different types of barriers are faced by Wallmart such as poor
communication, short-sightedness and ineffective leadership. It shows that inappropriate leadership negatively influence workforce
and results of the same can be seen in term of low sales turnover and poor profitability. It is well-known fact that use of ineffective
leadership does not support business in allocating all resources. In the same manner, unequal distribution of resources create issue for
business to integrate with all workforce. It can be critically evaluated that involvement of poor skilled workforce affects performance
of the business to a great extent. At this juncture, it becomes important for management to shed light upon potential issues with
implementation of the suitable strategy. It can also be said that communication barriers such uninformed choices, less interaction with
workforce create an issue in implementing proposed strategy in an effective manner. Furthermore, short-nearsightedness of
management take corporation in a wrong direction.
It happens because of lack of concentration on the part of employees which affect organizational activities to a great extent. It
can also be said that many times, Wallmart does not focus upon its performance appraisal procedure whereby they cannot pay
attention to lacking areas. This serves as the negative point and workforce cannot be motivated in achieving business objectives on a
right time. Apart from this, environmental turbulence is another barrier create an issue in completing the task on right time. Such kind
of practices can be handled by carrying out an audit of internal as well as the external business environment. This tends to support all
related stakeholders effectively. However, strategic thinking and planning are used for executing proposed plan effective through
which it becomes easy to cope up with changing scenario and deliver good quality of services to a large number of buyers. In addition
to this, less appropriate forecasting tools and techniques create more issue because sudden changes are not anticipated at the right
time. It tends to increase the cost of production and does not support business to ensure long run growth in the marketplace. It can also

be concluded that any kind of discrimination at the workplace is also another barrier which demotivates personnel. It requires strategy
to change internal condition otherwise other issues such as higher attrition rate and low turnover is arises.
5.2 Recommendations
It is the most important part of a study which includes information regarding bringing the valid solution from the business
issues. However, recommendations section covers forth objective of dissertation “To determine solutions to these issues and barriers
and whether they will assist the corporate planning in increasing the organizational growth. At this juncture, different types of
suggestions are provided as follows- Using appropriate leadership style-According to the collection of data, it has been found that ineffective leadership style is
considered as the barrier in determining the organizational growth. At this juncture, management of Wallmart can adopt
situation kind of leadership style under which leader take action according to the demand of the situation. For example, in case
there is need of implementing sudden changes then the autocratic style of leadership will be adopted. However, another kind of
situation can be handled by using more flexible leadership style as democratic. It proves to be effective to motivate personnel
and give a higher level of satisfaction among them. Ensure clear communication-Communication is the basic need for growth and success of business. According to the current
scenario and findings, it has been found that poor communication in Wallmart is the issue which might affect strategic
planning. At this juncture, the company can conduct the daily meeting and ensure clear communication with every workforce.
It aids to increase satisfaction level and create a sense of achievement among personnel. Employee motivation-It is another important aspect under which management of Wallmart can motivate its workforce for
enhancing their motivation level. It would be effective for business to retain personnel for longer time span and ensure greater
productivity of the business. Similarly, the monetary and non-monetary reward should be provided for employees which aid to
increase their attention towards work. It leads to deliver good quality of services to a large number of buyers and create the
competitive edge of the business in the marketplace.

 Focus on research and development-Research and development activities play an important part in the growth and
development of business. It enables the corporation to seek for the development of business. Under this, management of
Wallmart can focus upon research and development activities so as to analyze internal and external environment effectively.
This aspect makes it possible to anticipate changes and accordingly adopt appropriate strategies. Apart from this, external
environment can be analyzed in advance which makes it possible to reduce uncertainties associated with the firm. This proves
to be effective to ensure optimum utilization of limited resources. Effective risk planning-It is also the important aspect of the business which focuses on effective management resources in
order to determine long-run growth and success of the firm. At this juncture, management of Wallmart should select
appropriate team which shed light upon all task related to companies to risk management. This would be effective for a
company to adopt appropriate strategy so as to resolve potential issues affecting performance in the marketplace. However,
Wallmart should also ensure that risk related to the internal and external environment must be focus even in peak load. It leads
to cater the need of business and determines its long-run survival with increased rate of return. Financial management-It is considered as the necessity of the business. Without effective financial management company can
face a crisis as a cost of production increases to a great extent. However, finance department must assess uncertainties
associated with business and accordingly appropriate strategies are followed by its betterment. Furthermore, Wallmart should
access a cost effective source of finance for its expansion and development. Owing to this, the price of product and services
should be changed in order to attract more buyers. When there are a higher number of employees then business gain greater
opportunities to increase the overall rate of return. Hence, financial management should be effective to cope up with changing
scenario and meet expectations of all related parties to the business. Sound strategic planning-Strategic planning determines the effectiveness of business in term of creativity, innovation and
long-run success. This can be improved with the active attention of personnel and managerial staff involved in the business.
For this purpose, it is necessary to involve skilled and competent personnel while taking a decision regarding business

development. This aids to incorporate effective ideas for the success of Wallmart. In addition to this, a company must focus in
taking right decision with regard to delivering good quality of services. However, sound strategic planning will be effective for
organizational growth as stakeholders will be satisfied. It can be critically evaluated that business issues such as higher cost of
production and less suitable personnel for the business can be highlighted for better performance.
 Development of workforce-It is another recommendation which can be provided for employees working in Wallmart.
However, Hr department of the firm can focus on the development of personnel by offering them learning and development. It
would be effective for increasing the expertise of personnel and meet their expectations in an effectual manner. At this
juncture, recruitment and selection procedures can also be modified in order to select most suitable employees to meet aim and
objectives of the business. Apart from this, the workforce can be provided training in accordance wit adoption of good
performance appraisal measure. Here, measures will be set in a right manner so that accordingly lacking areas can be
identified. This, in turn, assists management to ensure inclusion of highly competent personnel who contribute towards
achieving organizational objectives. However, employee engagement practices can be in place for raising their motivation
level.

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APPENDIX
Questionnaire
Demographic information
Name……
Age……
Gender…..
1. Do you think that corporate plan provides direction to the personnel in relation to performing the activities and functions?
 Yes () 1
 No () 2
2. Do you agree that corporate plan helps in making optimum use of both financial and non-financial resources?
 Agree () 1
 Strongly agree () 2
 Neutral () 3
 Disagree () 4
 Strongly disagree () 5
3. Do you think that effectual plan helps in accomplishing the tasks or project within the suitable time frame?
 Yes ()
 No ()

4. Do you agree that corporate planning makes vital contribution in the organizational growth and performance in terms of financial
resources?
 Agree ()
 Strongly agree ()
 Neutral ()
 Disagree ()
 Strongly disagree ()
5. Which kind of relationship takes place between organizational growth and corporate planning?
 Positive ()
 Negative ()
 Moderate ()
6. Is corporate plan helps in coping up with the contingent business situation or not?
 Yes ()
 No ()
7. Do you agree that effectual and appropriate forecasting is highly required for the development of competent plan?
 Agree ()
 Strongly agree ()
 Neutral ()
 Disagree ()
 Strongly disagree ()

8. What is the extent to which corporate plan assists in maximizing organizational growth and profitability?
 To some extent
 To the middle extent
 To the large extent
9. From the following elements which factor may cause of barrier in the execution of corporate plan?
 Poor communication ()
 Ineffective leadership ()
 Lack of skilled personnel ()
 Poor understanding level ()
10. Do you agree that corporate planning helps business unit in gaining competitive edge over others?
 Agree ()
 Strongly agree ()
 Neutral ()
 Disagree ()
 Strongly disagree ()
11. Do you think that participative leadership style helps in developing strategic plan?
 Yes ()
 No ()
12. Do you agree that for executing corporate plan in the right direction business unit requires highly skilled and motivated personnel?

 Agree ()
 Strongly agree ()
 Neutral ()
 Disagree ()
 Strongly disagree ()
13. Do you think that competitor’s strategies help company in drafting effective plan for the upcoming period?
 Yes ()
 No ()
14. Do you want to give any recommendation for further improvement?
……………………………………………………………………….