Ways to Reduce High Employee Turnover - A Case Study on British Airways

This article discusses the concept of corporate social responsibility and its significance in business operations. It focuses on the ways in which effective corporate strategy can help reduce the issue of high employee turnover, using a case study on British Airways. The article also provides recommendations and an action plan for improvement.

Corporate Social
Responsibility

Table of Contents
TITLE: “To analyse the ways by which effective corporate strategy can help to reduce the issue
of high employee turnover.” - A case study on British Airways.....................................................3
INTRODUCTION ..........................................................................................................................3
Research aim..........................................................................................................................4
Research objectives................................................................................................................4
Research questions.................................................................................................................4
Background of the company...................................................................................................4
Review of problem faced........................................................................................................5
LITERATURE REVIEW ...............................................................................................................5
PRIMARY AND SECONDARY RESEARCH UNDERTAKEN..................................................9
CRITICAL REVIEW OF RESULTS OF THE RESEARCH.......................................................12
RECOMMENDATION AND ACTION PLAN............................................................................20
REFERENCES..............................................................................................................................23

TITLE: “To analyse the ways by which effective corporate strategy can help to
reduce the issue of high employee turnover.” - A case study on British Airways
INTRODUCTION
Corporate social responsibility is the business model or concept which is directed towards
integrating activities related to social and environmental aspects of the business operations. It is
the directly connected with the stakeholders by striking a balance between economic,
environment and social imperatives by meeting the expectations of various parties who are
connected with the organisation and have the capability to influence the activities of a business.
It is something which encourages business organisations to bring accountability and transparency
within the activities in order to achieve goals and objectives. CSR is the concept which helps an
organisation undertakes activities that are beyond the profit making goal of the business. It is
also known as corporate citizenship, business responsibility and corporate conscience.
The basic assumption behind this concept is to make the company highly acceptable by
the society. When an entity plans to establish a business in a particular area, it uses different
types of resources gathered from the society by is returned in numerous ways such as generation
of employment, developing infrastructure, and many more ((JAIN, 2013)). This concept has
been evolved with the time by expanding the scope of this. Earlier, only the large companies
used to implement this strategy but now organisations at all levels have started to use within their
business activities. It is the responsibility of all the people who are associated with the business,
to act in such a way which is ethical and acceptable by the society and other stakeholder. It offers
number of benefits to that entity which implements this in the organisation. Such advantages can
range from compliance with legal requirements, increase employee loyalty, positive brand image
and public reputation, and many more.
It is a part of corporate governance which helps the business regulate itself by obtaining
competitive advantage. There are different strategies and programs that can be implemented
within the organisation for achieving the goals and objectives in an ethical manner and by being
within the limits that are there from the laws and regulations. Furthermore, there is a listing
platform wherein an organisation can be listed. In this report, background of the company, main
issue going on in the organisation, aims and objectives followed by literature review, critical
analysis of outcome obtained and recommendation for the improvement.
4

Research aim
Main intention for doing this research is “To analyse the ways by which effective
corporate strategy can help to reduce the issue of high employee turnover”. A study on British
Airways.
Research objectives
 To develop basic understanding regarding the phenomena of corporate strategy.
 To analysis importance of effective corporate strategy in diminution of high turnover of
employee within British Airways.
 To determine ways through which British Airways can reduce issue of high employee
turnover.
Research questions
 What are the phenomena of corporate strategy.
 What are the significance of effective corporate strategy in diminution of high turnover of
employee within British Airways.
 What are the ways through which British Airways can reduce issue of high employee
turnover.
Background of the company
In this report, British Airways has been chosen which is the flag carrier airline of United
Kingdom, which has its headquarter in Harmondsworth, London, United Kingdom. It is one of
the largest airlines which has bee ranked second among all the entities in this sector in United
Kingdom (Cheng, Ioannou, and Serafeim, 2014). It has formed a merger with International
Airlines Groups (IAG), a holding company situated in Madrid, Spain. It is also listed on London
Stock Exchange and a constituent of FTSE 100 index. It is focused on providing the services
according to the requirements of customers in order to increase their satisfaction. It has helped it
achieve high profit and sales which ultimately led to increased revenue. It has generated more
than $1 billion on a single air route in a year which began from 1st April 2017 to 31 March,
2018.
It got incorporated by the British government by forming two nationalised airline
corporation viz. British Airways Corporation and British European Airways and some other
regional airlines. It is the company which is an outcome of a merger that helped UK economy
5

accelerating the growth and achieve the targets for the benefit of individuals living in the
country. It has grown with the time and touched the heights of success by focusing on those areas
by which benefits can be obtained by the company.
Review of problem faced
A business organisation face number of issues due to which smooth running of business
can be hampered. The issues in the entity can range from increase in employee conflicts, lower
profit, decrease in sales or revenue and many similar issues can arise within the organisation.
This report covers the issue of employee turnover in British Airways which has been discussed
in here to determine the details of the problem faced within the organisation. Employee turnover
refers to the situation in the entity which is where the workers exit or move out of the entity and
the vacant positions are filled by new candidates who can exercise their skills and capabilities to
achieve the goals and objectives.
British Airways has been facing the problem of high employee turnover because of
number of the transformations taking place within the business environment. There are many
competitors who are offering effective and competitive packages to the candidates out there who
have the skills and capabilities to help organisation achieve its goals and objectives. This issue
can be resolved by implementing corporate strategy which can be prepared on the basis of
outcomes obtained through various analysis. It is important for entities to get the solution for
accelerating the growth and profit.
6

LITERATURE REVIEW
Phenomena of corporate strategy
Strategy is a term derived from Greek word “stratcgos” which comprises two words viz.
Stratus which means army and ago which refers to the leading or moving. It can be used in for
general activities and not just limited to organisational activities or goals (Purce, 2014).
However, when it is done for an organisation or to achieve the goals and objectives of a
corporate, then it becomes corporate strategy. Corporate strategy refers to the number of strategic
actions based on strategic plan which help in providing directions in order to achieve the goals
and objectives strategically. It is beneficial for long term which comprises of vision of the
company. Furthermore, corporate strategy is formulated by the management of an organisation in
order to increase the value of the business. It utilises human resources, processes and governance
in a way which creates maximum benefits for the entity. The main reason behind formulating a
corporate strategy is to achieve competitive advantage among all the competitors. It is likely to
help the business survive for a long time and sustain in the changing business environment.
It is prepared for overall organisation which comprises different strategies for each
department. For example, marketing department can have its own strategy for advertising the
products or services. Similarly, sales department can prepare its own strategy. These are all the
7

part of Corporate strategy which are implemented altogether within the organisation. One of the
important aspects of Corporate strategy is to provide leadership to the Employees for motivating
them to achieve the goals and objectives in an effective and efficient manner. It is a continuous
process in which adjustments are made to make it suitable for the entity in order to respond to the
changes taking place in the business environment (Brewster, 2017). There are various analysis
like PESTEL, SWOT etc. Which are conducted before reaching to a decision to introduce
corporate strategy which can benefit the organisation. It helps in utilising the resources of the
corporate optimally by focusing on the targets to achieve. Apart from this, it includes strategic
planning and transforming of product portfolio to increase the satisfaction of the customer.
As specified above, it is a continuous process which diversification as it is useful in
maintaining the same position in the industry. It is also done to add more value to the business
which can be done through increasing the number of subsidiaries. Any business planning to
formulate corporate strategy should consider various advantages as well as disadvantages in
order to avoid any negative or adverse outcomes. It works as a foundation on which various
opportunities can be grabbed by the organisation in order to get desired results.
Apart from this there are number of principles of corporate governance among which the
first being fairness should be there in an organisation. This is not just limited to the employees
but also the shareholders and other parties. This can be achieved by maintaining equality.
Accountability is another principle which focuses on the responsibility of the company for its
actions towards the success as well as failures. Transparency is another principle which
emphasizes on bringing disclosure about the activities to the stakeholder. These principles
increases the good corporate governance which help it achieving higher market share and
enhanced goodwill.
Significance of effective corporate strategy in reduction of high employee turnover
Effective corporate strategy is something which has been prepared by taking into account
all the aspects and areas of a business. It helps in reducing the risk and increasing the profit or
positive results which can help business grow. It is beneficial in accelerating growth, enhance
profits, reduce cost, eradicate counterproductive resources or personnel, distribute valuable
resources effectively and many more. There are number of ways by which the effectiveness of a
corporate strategy can be measured with a view to make a decision (Kleinbaum, and Stuart,
8

2014). Such a decision can be tu to continue with the existing strategy or make changes in the
current one.
One of the most important significance of Corporate strategy is to create enhanced value
for the business. It helps in in making choices about the portfolio in order to allocate the
resources. It is a way through which different kinds of barriers obstacles can be removed which
enhance the utilisation of resources. Other benefit being higher competitive advantage by
learning from the strategies being used by other competitors and to manage business activities in
such a manner which goes with the overall objective of the organisation. Furthermore, it helps in
increasing the value of investor by creating the sum for physical as well as intellectual assets.
Shareholder is important for an entity to continue its business. Therefore, corporate strategy
helps in in adding more value for the shareholder which ultimately leads to higher profit,
competitive advantage and increase in company's values.
Effective corporate strategy is prepared for long term benefit and success. there are
various plants and techniques which are included in corporate strategy so as to achieve the goals
and objectives (Terrell, 2012). The strategies applied for long term success help the organisation
sustain in the business environment without being affected to a major extent. In this way, the
business activities do not get disturbed and changes can be carried easily within the organisation.
It is also important for focusing on the objectives which are to be achieved in future. It
contributes in continuous monitoring of performance which can provide the areas that need to be
focused upon in order to make changes.
Corporate governance is significant in retaining the employees in the entity for a long
time. It is the general thinking of a candidate that by following the corporate governance
practices, an organisation becomes ethical. There is high demand of the individuals to work in an
ethical company. This ultimately leads to lower employee turnover because when the actions of
an entity are right and ethical, the chances of it becoming corrupt or getting engaged in any other
wrongful activity lowers down. This enhances the preference of the organisation among the
employees. This also helps in attracting new people by creating positive image in the eyes of
people.
In nutshell, the importance of Corporate strategy includes right direction which can be
followed by organisation to ensure the entire entity is working towards the same goals. It creates
a standard for measuring the performance and growth against the desired goals. It enhances
9

adaptability by making the organisation and employees make changes according to the changes
taking place in the business. It helps in making transformation according to the demand of the
current market which helps in fulfilling the expectations of customers as well as the stakeholders.
It helps in decision making by making the organisation identify its strengths and weaknesses so
that we Carriers can be focused upon for surviving in the future. An effective strategy helps
deciding share the efforts and resources should be put in order to create the desired results.
Ways through which British Airways can reduce issues of high employee turnover
Corporate strategy is formulated for achieving various goals and objectives which can
make current position of the organisation better. One of the major issues that every organisation
face is high employee turnover. Employee turnover refers to the number of percentage of
workers who live in organisation and are replaced by new employees. It involves huge costs
which may increase the overall cost estimation of an organisation. Therefore it is important to
reduce the high employee turnover in order to continue the business operations without any
hurdles or obstacles. There are number of ways through which organisation can lower down the
issues of high employee turnover. Employees look for competitive salaries and packages
together with recognition. Entities should provide salary which is competitive enough to attract
and retain along with this number of benefits should be offered to them. It should focus on
enticing workers benefit packages. Fairness in workplace is again a way through which
employee turnover can be reduced. The employees should make efforts to implement fairness
within the organisation. This means that no employee should be discriminated and growth
opportunities should be provided equally to every individual irrespective of age, gender, religion
and many more. The changes in the work environment can be carried by obtaining the opinion
through feedback on the basis of which plans can be formulated with a view to implement them
in order to improve overall productivity.
Interaction between the employees and employer can make things easy. There should be e
sufficient number of meetings whether formal or informal so that the queries and ideas of
individuals can be obtained (O'Brien, and Saldanha, 2014). It encourages the workforce to stay
in the organisation by providing an environment of openness and planning something which can
reduce the workplace dissatisfaction. Along with this, personality test can be conducted for
knowing the employees in a better way. It helps in getting information related to their personal
life. An environment should be created where in the employees feel respected and trusted. They
10

should be equal responsibility among them which helps in building trust. It is also beneficial in
sharing the opinion which can create positive work environment and bring transparency within
the employees. This gives a feeling of belongingness to the organisation which helps in lowering
employee turnover. An organisation holds different positions and roles for the candidates. The
HR department should choose the right employees for the right position. This is about giving the
right job to the right individual on the basis of their skills and competencies. In this way
employees can be highly satisfied with the job. Being flexible can also be one of the ways
through which employee turnover can be reduced. The management of the organisation should
avoid widget for greater control on the work time and give some flexibility to the workforce. It
helps in accelerating the efficiency among them. For this purpose, various strategies such as
allotting work from home allowing employees to have flexitime and many more strategies can be
adopted.
PRIMARY AND SECONDARY RESEARCH UNDERTAKEN
Research onion- It was developed by Saunders and other authors in the year 2007 which
comprises of various layers that a researcher has to follow while conducting a research. There are
different stages in this model which should be followed in obtaining the results. All the steps
which are there in research onion have been discussed below:
Research philosophy- It refers to number of beliefs and values which define the nature of
the investigation (Mayer, 2015). It is about the nature of the knowledge and provides the basis
on which the whole justification can be provided about the research that is to be undertaken. It
defines the assumptions which may help achieving the goals and objectives.
Research approaches- There are two kinds of approaches which can be used in a
researcher which are as follows:
Deductive approach- It is based on hypotheses which is formed on pre-existing theory. In
other words, the research is done by undertaking activities done in the past or previously. This
approach is used with the intention that no new data or information is planned to be extracted. It
is conducting the research which may take long time.
Inductive approach- This approach is about the structure or procedure which includes in-
depth knowledge about the subject matter of the research. It helps in enhancing the skills and
knowledge on the topic chosen for the research. If the investigator considered the whole activity
11

to be based on qualitative type, it is included in this. It is useful in gathering authentic
information which is absolutely original and first hand.
Quantitative approach- This research approach includes number or statistics which form
the standards to be used for the validity of data. In this approach, various types of respondents
are included for ascertaining the outcomes which involve social phenomena, feelings and
viewpoints. The number of participants are huge to whom questions are asked with a view to
obtained answers.
Qualitative approach- This approach is based on the experiences and considers on the
logics which can support the data extracted from various sources. It can be challenging because
of the difficulties that are there in expressing the results. It involves open-ended communication
with the respondents in order to find out the underlying the facts or reasons about the thoughts of
individuals who are involved in the survey. It shows the4 behaviour of the participants which
help in determining the results that can help an investigator in obtaining a final outcome.
Research strategy- It refers to deciding the ways or directions in which the whole
research is to be carried (Gog, 2015). There can be number of ways such as experimental
research, action research, case study research etc. which can help with the timely proceeding of
the whole research.
Choices- It means a researcher can use one or more method in a research. It can be mono-
method, mixed or multi-method (Daugherty, Hoffman, and Kennedy, 2016). The first choice is
about using single approach, second is about using using various approaches to gather single
outcome. And, the multi-method is when research is segregated in different segments.
Time horizons- It is the structure or framework which is followed for implementing the
activities in order to complete the project. It is divided into two categories such as cross sectional
and longitudinal depending on the need of the research.
Data collection methods- A research is carried for extracting information or data from
various sources. These are gathered for making decisions which can be implemented within the
organisation. The decision to find out appropriate data which are relevant can be done from the
types which have been explained below:
Primary research- This research is the methodology is based on the data extracted from
original sources which are authentic. It is considered as fundamental research on the basis of
which the outcomes are obtained which have not been used elsewhere. Primary research includes
12

surveys, interviews, observations and many more which can help an investigator to extract
authentic information. It needs good skills together with academic knowledge which can be
applied in this exercise (Liu, 2016). This kind of research is supported by facts and information
that help in conducting a research on the basis of data which are collected for the first time.
There are two main forms included in this which are as follows:
Explanatory research- This method does not aim for specific outcomes or points and is
open-ended. It is based on interview by extracting extensive information from the respondents
which can be treated as input for the whole research. In other terms, it takes into account all the
possible data which can help with the final results.
Specific research- This type of research is different from the above method as it is
focused on one particular topic. The scope is fixed and involves answering the questions which
have been gathered from explanatory research. The data from this method is precise and relevant
which. However, it may be a lengthy and costly process which is beneficial in navigate the whole
matter.
Secondary research- When the research is done on the basis of data or information
which have been extracted through primary sources. The original data that has been already
gathered from various sources earlier is used for further interpretation for obtaining the
outcomes. In comprises of research based on material published in research reports and similar
documents. General public can access such sources, together with this, public libraries, websites,
data obtained from already filled surveys etc. These may be from government as well as non-
government agencies in which data has been stored and such data can be retrieved at a later date.
Such data can be extracted with help of a third party on the behalf of the researcher.
Q1. What does corporate social responsibility mean?
a. Self- governing
b. Accountability and transparency
c. Both of the above
Q2. What is the meaning of corporate strategy?
a. Allocation of resources
13

b. Competitive advantage
c. Both
Q3. How can corporate strategy provide significance to the organisation?
a. Higher profit
b. Increased sales
c. Growth
d. All of these
Q4. Can effective corporate strategy help resolving issues within the entity?
a. Yes
b. No
Q5. Can British Airways use corporate strategy to resolve the problem of high employee
turnover?
a. Yes
b. No
Q6. What are the benefits of implementing corporate social responsibility within the
organisation?
a. Better brand recognition
b. Increased sales and customer loyalty
c. Better financial performance
Q7. What are the challenges that can be faced by the entities in implementing corporate
strategy?
a. Resistance from employees
b. Increased expenditure
c. Both of these
Q8. What are the ways by which British Airways can overcome the issue of employee
14

turnover?
a. Attractive packages and salary
b. Fairness at workplace
c. Both
CRITICAL REVIEW OF RESULTS OF THE RESEARCH
Q1. What does corporate social responsibility mean? Frequency
a. Self- governing 11
b. Accountability and transparency 9
c. Both of the above 10
Q2. What is the meaning of corporate strategy? Frequency
a. Allocation of resources 7
b. Competitive advantage 10
c. Both 13
Q3. How can corporate strategy provide significance to the
organisation?
Frequency
a. Higher profit 5
b. Increased sales 5
c. Growth 5
d. All of these 15
Q4. Can effective corporate strategy help resolving issues within the
entity?
Frequency
a. Yes 25
b. No 5
15

Q5. Can British Airways use corporate strategy to resolve the problem
of high employee turnover?
Frequency
a. Yes 22
b. No 8
Q6. What are the benefits of implementing corporate social
responsibility within the organisation?
Frequency
a. Better brand recognition 10
b. Increased sales and customer loyalty 7
c. Better financial performance 10
Q7. What are the challenges that can be faced by the entities in
implementing corporate strategy?
Frequency
a. Resistance from employees 12
b. Increased expenditure 10
c. Both of these 7
Q8. What are the ways by which British Airways can overcome the
issue of employee turnover?
Frequency
a. Attractive packages and salary 8
b. Fairness at workplace 8
c. Both 14
Data Interpretation
Q1. What does corporate social responsibility mean? Frequency
a. Self- governing 11
b. Accountability and transparency 9
c. Both of the above 10
16

Interpretation: Corporate social responsibility is defined to the self-regulating model which
help an organisation to contribute to the society for using the resources given by society. It has
recently been made popular which helps in unlocking the opportunities that can be used by
organisations to create number of advantages which can help the business grow and sustain in
the business environment (Jebb, Parrigon, and Woo, 2017). According to the above graph, it
has been observed that approx. 11 people have provided that it is self-governing model. 9
respondents are in favour that it increase accountability and transparency within the organisation.
Furthermore, 10 have agreed with both of the above viz. Self-governing and accountability and
transparency.
Q2. What is the meaning of corporate strategy? Frequency
a. Allocation of resources 7
b. Competitive advantage 10
c. Both 13
17
11
9
10
a. Self- governing
b. Accountability and
transparency
c. Both of the above
7
10
13 a. Allocation of
resources
b. Competitive
advantage
c. Both

Interpretation: Corporate strategy is the way in which an organisation prepare number of ways
and actions which are used within the organisation to achieve goals and objectives. It is a
functions of strategic management which takes into account all the external as well as internal
factors which can influence the operations of an entity (Grayson, and Hodges, 2017.
Furthermore, organisations should understand the benefits that it can provide to the business. The
above graph reflects that almost 7 respondents have agreed with the fact that corporate strategy is
all about resources allocation and 10 have provided that it is for competitive advantage. Rest 13
have opined that corporate strategy is about both of these.
Q3. How can corporate strategy provide significance to the
organisation?
Frequency
a. Higher profit 5
b. Increased sales 5
c. Growth 5
d. All of these 15
Interpretation: Corporate strategy can be formulated for number of reasons because of the
importance it holds in an organisation. There can be positive as well as negative outcomes which
can be obtained with the implementation of all the strategies that have been decided by the
18
5
5
5
15
a. Higher profit
b. Increased sales
c. Growth
d. All of these

departments working in the entity (Brammer, Jackson, and Matten, 2012). The graph represents
that 5 respondents out of 30 have mentioned that corporate strategy helps in increasing profit
which is the primary objective of an organisation. Next 5 individuals have provided that sales is
increased which is again a very important task of the entity. Next 5 participants have provided
their opinion, that it is significant in accelerating the growth. Furthermore, 15 respondents among
30 have agreed that it is important because it increases profit, sales as well as growth.
Interpretation: Corporate strategy is the way through which an organisation achieve its goals
and objectives in order to gain competitive advantage in the industry. It also involves long term
planning which helps in making adjustments in according to changes in business environment
(Jo, and Harjoto, 2012). According to this graph, 11 respondents out of 30 have stated that
corporate strategy is all about strategic management however, about 9 are of the opinion that it is
a long term planning which is done continuously by incorporating the transformations that takes
place externally and internally. Furthermore, 10 individuals have agreed that corporate strategy is
about both of the above which means strategic management and long term planning.
Q4. Can effective corporate strategy help resolving issues within the
entity?
Frequency
19
11
9
10
a. Strategic
management
b. Long term
planning
c. Both of the
above

a. Yes 25
b. No 5
20

Interpretation: Corporate strategy is done by the entities to obtain the goals which may be
current as well as for future. There may arise number of issues within the organisation which
affect the business to a major extent (Hopkins, 2012). In such a situation, it becomes imperative
to implement a corporate strategy which can help the business reduce the effect of such issues.
As per the graph shown above, 25 respondents among 30 have answered in favour because
corporate strategy is prepared on the basis of relevant information which have been gathered
through number of sources. Whereas, 5 have answered negatively because of disadvantages that
can be offered with the use of corporate strategy.
Q5. Can British Airways use corporate strategy to resolve the problem
of high employee turnover?
Frequency
a. Yes 22
b. No 8
21
25
5
a. Yes
b. No

Interpretation: British Airways is a large organisation therefore, it is common to face number
of issues which may affect its operations majorly. Every such problems should be resolved
before they get worse. The major issue which the company is facing from a long time is high
employee turnover. It is a serious concern which should require prompt solution in order to
overcome them (Deng, Kang, and Low, 2013). This graph represents that, 22 people out of 30
participants have responded that corporate strategy can be helpful in resolving the issue of high
employee turnover. In this, it can include increased salary and other tactics by which employees
can be retained for a long time. On the other hand, 8 respondents have answered negatively
because they believe that there are other ways which can help British Airways overcome this
issue.
Q6. What are the benefits of implementing corporate social
responsibility within the organisation?
Frequency
a. Better brand recognition 10
b. Increased sales and customer loyalty 7
c. Better financial performance 10
22
8
a. Yes
b. No

Interpretation: Corporate Social responsibility is the model which helps an organisation remain
ethical and within the legal limits. Companies have to follow laws and regulations which are
relevant for the entity (He, and Balmer, 2013). The goals and objectives should be attained by
being lawful. Corporate social responsibility is a part of corporate governance. According to the
graph shown above, it has been observed that 10 people have stated that CSR is beneficial for
making the brand recognition better, 7 have responded that it enhances sales and customer
loyalty and rest 10 are in favour of the fact that it is useful in improving financial performance of
the corporate.
Q7. What are the challenges that can be faced by the entities in
implementing corporate strategy?
Frequency
a. Resistance from employees 12
b. Increased expenditure 10
c. Both of these 7
23
10
7
10 a. Better brand
recognition
b. Increased sales
and customer loyalty
c. Better financial
performance

Interpretation: Implementation of corporate strategy is not an easy task and requires lots of
efforts by the organisations. Such difficulties can be small to the huge which may create
immense impact on the organisation. There are number of challenges which can be faced by an
entity while implementing corporate strategy within the organisation. According to the above
graph, it has been observed that 12 are in favour of resistance from employees who are the
lifeblood of the organisation. 10 among 30 respondents have mentioned that it increases overall
expenditure of the organisation and 7 are have agreed that the above specified challenges have
the impact on the organisation.
Q8. What are the ways by which British Airways can overcome the
issue of employee turnover?
Frequency
a. Attractive packages and salary 8
b. Fairness at workplace 8
c. Both 14
12
10
7
a. Resistance from
employees
b. Increased
expenditure
c. Both of these

Interpretation: British Airways can overcome the issue of high employee turnover with the help
of corporate strategy because it provides strategic directions by following which an organisation
can achieve goals and objectives. This graph shows that, 8 people out of 30 respondents have
agreed that attractive packages and salary can be beneficial in retaining the employees. 8
participants out of 30 have said that there should be fairness at the workplace and 14 have agreed
with the fact that salary together with fairness at organisation are beneficial in overcoming this
problem.
RECOMMENDATION AND ACTION PLAN
From the above report, it can be recommended that British Airways should have the
knowledge about corporate strategy in order to implement within the organisation. It is important
to understand its concept as it is directly connected with the performance of the entity. It is the
responsibility of top management to in which various rules, and policies are developed that can
be for the benefit of the entity. These should be formulated in such a way by which employees
can be motivated in a positive way. It is a part of corporate social responsibility which is about
bringing transparency and accountability. These are important in maintaining responsibility of
organisations for creating positive results within the organisation. CSR is s part of corporate
governance which is a strategy which helps the corporations in attaining the goals and objectives
in a proper manner. With the use of corporate strategy, British Airways can help it become
competitive which can lead to higher profits and sales. It is for the benefit of organisation which
assists it retain the position in the marketplace and increase the performance for the better results.
It is also fruitful for maintaining the reputation among the competitors. British Airways should
focus on formulating strategies by taking into account the expectations of the employees. In this,
25
8
8
14 a. Attractive packages
and salary
b. Fairness at workplace
c. Both

it can include salaries and packages which may fulfil the needs and requirements of the
employees.
Furthermore, it should pay more attention to the strategies being followed by rival
companies for managing the activities and operations within the organisation. In addition to this,
it should conduct feedbacks which can help it obtain the actual ideas and queries of the
employees together. There should be training which can help the workforce in increasing their
skills and competencies so that goals and objectives can be achieved effectively and efficiently.
It also helps in bringing innovation and creativity which are two main elements that attract the
candidates to continue working in the entity for a long time. In addition to this, managers should
carry adjustments in existing strategies for increasing the effectiveness and efficiency of the
organisation.
In order to develop effective plans, they should ensure that it should bring flexibility
within workplace and run business as per trends of marketplace. They should analyse that any
policy will not put additional pressure on employees. As it leads to reduce their productivity and
level of performance at workplace. Therefore, this company needs to make a proper discussion
with employees and provide them information about what strategies are going to implement in
organisation. In addition to this, they should create transparency at workplace which gives
opportunity to workers to share their views and opinion for increasing productivity of business.
This would help in reducing the occurrence of employee resistivity which may arise due to
corporate governance and change in organisational structure. It leads to gain support and high
contribution of workers towards achievement of business objectives. Further to gain
sustainability in business, managers of Apple Inc. should organise training and development
program at organisation.
In order to take decisions and formulate policies as per the government rules, British
Airways require to conduct research. For carry out research in effective manner, researcher of
enterprise requires to formulate an action plan which consist different activities require to
complete a research on a topic. Introduction, formulation of research objectives, aims, literature
review, evaluation, conclusion and recommendation are the major activities included in a plan.
Introduction is the first part of every research which cover basic information about the main
topic of research and also reflect the main purpose behind carry out research all this require at
least two to three days to complete. All individuals included in complete the research conduct

meetings or do group discussions to determine all the resources and other necessary tools require
to complete the research. This is one of the most essential activity of every research so it is very
important that this need to be done in an effective manner. Further, after taking opinions and by
examine the point of view of every member formulation of aims and objectives is done. It is very
important that aim and objectives of research should be clear, simple and reliable as this is the
elements on which whole research is based on. Mainly aims highlight the purpose of conduct
research and objectives reflect what researcher wants to explore or study during whole research
to draw conclusion. Almost 3 to 4 days require in formulation of research aim and objectives. In
context of British Airways research is done to examine the requirement of corporate strategy
governance in governance. For this following are the main objectives prepared by all the people
responsible to complete investigation.
After this literature review is conducted in order to examine the various aspect of
research. Various primary and secondary sources of data collection is used by researcher in order
to study all the relevant factors related with the main topic of research. Mainly literature review
make the researcher aware about the view point of other researcher and authors which enhance
researcher understanding help in find and effective solution of the issue. Secondary sources are
easy to collect and analyze and also help in understand the concept in depth. All these procedures
help researcher in draw valid conclusion which serve as a source for future research. After that
researcher take help of various research methods and methodologies in order to examine all the
data collected for the main purpose of research. All this improve the quality of research findings
and make the results more reliable. All these are the main activities that require to perform by
the individuals of British Airways, who are involve in complete research. All these require at
least to days to complete. After this, conclusion and recommendation is given on the same, in
this, researcher indicate the areas which require improvement in order to deal with the issue. This
activity is required to complete in 2 to 3 days.
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REFERENCES
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