This research project focuses on the importance of Corporate Social Responsibility activities and its impact on the development of brand image within an organisation. The study is conducted on Marks & Spencer. The research aims to gain knowledge about the concept of CSR and its activities within an organisation, evaluate the impact of CSR on enhancement of brand image in an organisation, and identify the challenges faced by organisation in implementing CSR activities. The research methodology includes a quantitative approach with a survey strategy and a deductive research design. The primary data is collected through a questionnaire from 20 employees of Marks & Spencer. The findings suggest that CSR activities enhance reputation, goodwill, and appreciation from consumers and society. The CSR activities performed by Marks & Spencer include donations to charitable associations and improvement in labour policies.

Study on Marks & Spencer's CSR impact on brand image.

Importance of CSR in Development of Brand Image - Research Project

This academic paper explores the importance of corporate social responsibility (CSR) in enhancing customer loyalty in the UK, with a focus on Marks and Spencer. The paper discusses the background of the topic and the organisation, research aim, objective, and questions, as well as the research rationale. The references cited in the paper are also included.

Importance of Corporate Social Responsibility in Enhancing Customer Loyalty in UK

This study evaluates the issues and benefits of adopting corporate social responsibility within Mark and Spencer's in the retail sector. It covers literature review, research methodologies, and aims or objectives of the study.

Finance

Leadership Management

Professional Development

Data Science and Big Data

Issues and Benefits of Adopting Corporate Social Responsibility in Retail Sector: A Study on Mark and Spencer's

This presentation explores the concept of strategic thinking and value management in the context of corporate social responsibility (CSR). It discusses the importance of CSR practices for companies, including the benefits of brand recognition, increased sales, customer loyalty, and better financial performance. The presentation also provides insights into the cultural and strategic changes needed to build a CSR culture within an organization, as well as the challenges and opportunities associated with CSR. Overall, it emphasizes the significance of CSR in achieving higher brand recognition and competitive advantage in the marketplace.

Strategic Thinking and Value Management

PowerPoint Presentation

This research project evaluates the issues and benefits of adopting corporate social responsibility within an organization in the context of the retail sector, with a focus on Mark and Spencer's. It includes a literature review, primary and secondary research, and recommendations for an action plan.

Importance of CSR in Development of Brand Image - Research Project

Importance of Corporate Social Responsibility in Enhancing Customer Loyalty in UK

Issues and Benefits of Adopting Corporate Social Responsibility in Retail Sector: A Study on Mark and Spencer's

Strategic Thinking and Value Management

Issues and Benefits of Adopting Corporate Social Responsibility in Retail Sector: A Study on Mark and Spencer's

Report On CSR Activities & Plans To Increase Brand Value|Marks&Spencer

Business research plan

Importance of CSR in Development of Brand Image - Research Project

Importance of Corporate Social Responsibility in Enhancing Customer Loyalty in UKlg...

Issues and Benefits of Adopting Corporate Social Responsibility in Retail Sector: A Study on Mark and Spencer'slg...

Strategic Thinking and Value Managementlg...

Issues and Benefits of Adopting Corporate Social Responsibility in Retail Sector: A Study on Mark and Spencer'slg...

Report On CSR Activities & Plans To Increase Brand Value|Marks&Spencerlg...

Business research planlg...

Importance of Corporate Social Responsibility in Enhancing Customer Loyalty in UK

Issues and Benefits of Adopting Corporate Social Responsibility in Retail Sector: A Study on Mark and Spencer's

Strategic Thinking and Value Management

Issues and Benefits of Adopting Corporate Social Responsibility in Retail Sector: A Study on Mark and Spencer's

Report On CSR Activities & Plans To Increase Brand Value|Marks&Spencer

Business research plan