Corporate Social Responsibility

RUNNING HEAD: CORPORATE SOCIAL RESPONSIBILITY 0
Corporate
Social
Responsibility
Corporate social responsibility is a self-controlled business
model that helps a corporation be generally responsible to its
public and stakeholders. This research studies the various
principles of corporate social responsibility that helps the
organization to bring better changes in the functions of the
business.
2019

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Ques. 1) What is glocality, and how would you apply the concept to any product or service
of your own choose? What is the benefit to business of glocality in the age of
responsibility?
The term “glocal” is a Gladstone of local and global which is originate from a Japanese
word “dochakuka” that refers to global localization. In 1980s, Japanese businessperson as a
marketing strategy adopted dochakuka for mentioning a way of adjusting rural techniques to
native conditions.
Akio Morita who is the founder of Sony Corporation first established the English word
Glocal. Even, in 2008, Sony Music Corporation even ensign the expression “go glocal”. In
1990s, Glocality was consequently popularized and introduced in the west by the sociologists
Manfred Lange, Zygmunt Bauman, Roland Robertson, Barry Wellman and Keith Hampton
( Lim & Greenwood, 2017).
Glocality refers to our ability or identity to experience or live life in a society, which is
made possible by the media. It was done when an individual subordinate themselves in a
completely different personality. Social media is the one who has the power to shape Glocality
and its rising effects of time and speed ( Cha, Yi, & Bagozzi, 2016). Meyrowitz indicates that
an individual’s self-awareness is constant, where at one place they understands one beliefs at one
time and showed how nothing can alter this, but the ubiquitous and vastness behavior of social
media, where it is retrieved everywhere in the world and is used as an communicative and
educational tool helps to inspire other cultures and people far away (Carlini, Grace, France, &
Lo , 2019). Being glocal, makes us aware and known in many places at once.
One of the best examples of the concept of glocalization is the Disney’s prosperous
version in Hong Kong (Tran, 2019). Glocalization refers to the edge of the local and the global,
which was kept in mind and the changes were made in the reopening of Disneyland in Hong
Kong. After the lack of success faced by Disneyland in Hong Kong in its opening year 2005, the
executive members of Disney endeavored to supply to the local Chinese background ( Wang,
2015). According to my point of view, some major changes were made in some areas like
reduction in price in the goods and services. This will help the organization to make the services

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at cheap that can be easily affordable by the local belongings of Hong Kong in order to avail that
service.
Some changes in the field of settings and decors were made to attract new people and
customers and to satisfy the needs and demands they have regarding the place (IntroBooks,
2018). Hence, I have studied that glocalization was helpful to transform some major practices
like alterations to local visitor’s customs which results in changes in the beliefs and rules or
values of the local visitors of Hong Kong so that they will feel familiar towards the place.
Disneyland needed some alterations in labor practices in order to recognize the value of the
people contribution towards the betterment of the organization and to maintain the labor peace,
this further results in reducing unfair labor practices within the organization.
Glocalization refers to a procedure, which helps a business or an organization to improve
various practices or operations taking place within the area.
Benefits to business of glocality in the age of responsibility:
Age of responsibility refers to an age at which an individual reaches a level of maturity.
At this age an individual accepts the fact that they are the one who will be responsible for their
actions and its consequences rather than blaming everyone ( Roudometof, 2016).
Cosmopolitan business-to-business companies try to imitate organizational framework,
business models, courses and practices in their external undertakings. However, some global
business-to-business companies have invested efforts and time to create researches on deliver
products and local markets accordingly ( Fraile-Marcos, 2014). On the other hand, there are
some benefits to the business of glocality in the age of responsibility:
 To provide better customer services:
At the period of maturity, an individual starts understanding the services provided to the
customers from outstation companies to satisfy their needs. Customers’ needs to wait for
a long time until the customer service executive receive the call ( Feller, 2016).
Glocality helps to bring some changes in the business to support the consumers for not
waiting for so long. This helped to make the needs of the customers the first priority of
the organization in order to maintain the customer relationship stronger and better.

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 To provide quality personalized attention:
Local developers of the product or service providers can pay personalized attention to the
business requirements of the clients. They knew the preferences of their clients because
of which the individuals are able to provide them customized services. Many of the
experts believe that without the understanding of their client’s problems or issues, they
cannot solve their problems and this can only happen at the age of responsibility
( Hesselbach & Herrmann, 2011). With the help of glocal marketing agencies, the
organization can come to know about the local markets and its priorities, which further
lead to modify the strategies, based on the needs of the global audience ( Zhang, Morse,
& Kambhampati, 2017).
 To save the cost on services:
For foreign productions, subcontracting proves to be cost effective. In economic terms,
hiring local businesses is always better for an organization. The concept of glocality helps
to develop the product or services and deliver them with the offer of the maintenance
works at lower prices than the offer made by the agencies located in other cities. For
dealing with the customers one should need proper communication skills to understand
the financial condition or situation of the clients.
From the above research it was confirmed that glocality helps a business to bring better
changes in the regulations and operations of the organization at the age of responsibility.
Ques. 2) What does it mean to be responsive in the age of responsibility? Provide at least
two examples, and explain how these companies are truly responsive in the age of
responsibility?
Let us first define key terms, Responsive refers to a person who responds or reacts easily
or readily towards the suggestions, appeals, or influences of the organization. Whereas, Age of
Responsibility refers to a period where an individual faces the phase of maturity and accepts the
fact that each individual is responsible for his or her actions and its outcomes. Along with the