Ethical Issues Faced by Disney Company

Sustainable resource management
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Table of Contents
Introduction.................................................................................................................... 2
Portfolio 1...................................................................................................................... 2
Portfolio 2...................................................................................................................... 3
Portfolio 3...................................................................................................................... 5
Portfolio 4...................................................................................................................... 6
Conclusion..................................................................................................................... 7
References................................................................................................................. 8
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Introduction
The business ethics are the form of attributes that are being followed by a particular business to
maintain the proper decorum of the company. This is also known as corporate ethics. This deals
with the ethical principles and morals that the business should follow. However some time the
business faces certain issues relatable with this ethics. All those issues can relatively cause
hindrance on the image of the company and its productivity (Albu & Mandru, 2017). Here in this
paper the ethical issues faced by Disney Company are being discussed on a much vivid manner.
The paper also analyzes the working condition of the Disney Company in the present scenario by
crossing several hurdles in the global market. This ethical issues can be on respect of customer’s
complaints, some discrimination issues, regarding some sustainability disaster and also relatable
with employees. Disney is a very renowned company in the world in respect of entertainment
sector. It is considered to be one of the biggest names in family entertainment and as a media
enterprise (Amakobe, 2016). The company always approaches for some innovative and creative
minds that help in the up gradation of the company. While doing this the company has to go
through several ethical memorandums. The ethical behavior and the corporate social
responsibilities usually bring significant benefits to the business and respectively to its other
stakeholders (Bassell & Fischer, 2015).
Portfolio 1
 Yes, Walt Disney is an ethical company as it stands out very evidently to its ethical
programs. The Walt Disney Company is considered to be the most entertainment
organizations. The company places their maximum emphasis on the Corporate Social
Responsibility (CSR). The company itself maintains a Code of Conduct that means it
covers the entire issues related to how workers should behave and conduct themselves.
Therefore, it can be said that Disney Company is an ethical company ("business ethics",
2019).
 In the last 20 years Walt Disney has faced various ethical issues regarding the purchase
of Marvel then establishing of the zero pollution Shanghai Disney Park and also to make
shanghai Disneyland Park more acceptable across the world. After acquiring of the
Marvel, Walt Disney has faced challenge in case of comic character. Actually the comic
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characters of marvel were quite masculine in voice and look more like adult with more
violence (Businessethicscases, 2013). Whereas the Disney company characters were like
soft cartoon character which were gentle and provide enjoyment to the children’s and
other customers. After acquisition with Marvel, Disney has started playing the character
of Marvel in their network channel. Due to its more like adult character within the film
and massive violence this has impacted the customers of Shanghai Disneyland Park. This
has lead to a negative impact over the Disney valuable customers especially on
children’s. Moreover Shanghai Disneyland has declared to maintain environmental
cleaning standard in order to get rid of pollution. It has also been noticed that near about
90% of the fish in Changsha Bay has died due to pollution. Coming to the point of
acceptance of Shanghai Disneyland Park across the world had faced a massive challenge.
It is because of cultural difference between of America and Chinese. Whether the people
of America will accept Shanghai Disneyland Park as a part of Walt Disney Park or not
has become a huge matter of challenge. Thus, it can be said that these were some of the
ethical challenges that has been faced by the Disney Company (csrhub, 2019).
 Within the case of acquisition of Marvel with Shanghai Disneyland Park there were some
ethical parameters as well as unethical parameters. The ethical parameter within this case
is the acquisition of Marvel with Shanghai Disneyland Park in the year 2009, December
31. Shanghai has acquired with the Marvel with an intention to attain more customers as
well as to accept their Disneyland Park by the millennial across the globe. If the company
takes wrong steps regarding this then they may lose some of the potential value of Marvel
Franchise and their characters. However the unethical aspect that could be said is the
purchase of Marvel and playing their adult comic character in their network. This had
lead negative impact over children’s and also had confused their valuable customers.
Moreover this kind of movies hit the big screen and some day the audience will become
saturated. These were the ethical and unethical aspects that involved within the case of
acquisition of Marvel and Shanghai Disneyland (WILLIAMS, 2019).
Portfolio 2
Disney Company is carrying out the brainwashing and corruption process for the children’s for
the films. It is creating impact on the generation to generation as well as the release time of the
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