Corporate Social Responsibility

This report discusses the policies and strategies adapted by Innocent UK to ensure its Human rights and Ethnic accountability. It evaluates the impact of Innocent UK’s CSR strategies and initiatives on environmental and sustainable development activities. It also assesses the impact of Innocent UK’s CSR initiatives in enhancing the economic development and livelihoods in the countries involved in their ingredients supply chain.

Corporate Social
Responsibility

Table of Contents
INTRODUCTION ..........................................................................................................................2
........................................................................................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals..........................................................................................................................9
INTRODUCTION
Social responsibility is the responsibility of every organisation, it would put the great
impact on the business and on the environment too. It helps to identify the solutions ans also
promote the standards of society (García‐Sánchez,and Martínez‐Ferrero,2019). It really
important to understand the responsibilities they have towards the society, its not only the
obligations of workers who work for the environment as well as the Non profit organisation,
there are so many people in this world who were fighting with their hunger and shelter as well as
our environment is also in dander these days. In this report, it will discuss that how the fruit drink
brand “innocent” will work to promote their healthy drink not only in UK but also in other
countries by promoting the human rights and their duties towards the environment.
1. Evaluate the policies and strategies

adapted by Innocent UK to ensure its Human rights and Ethnic
accountability.
The innocent company of UK which deals with the fresh natural fruit juice from the last
25 years, it was established in 1999 and it followed various strategies as well as frame many
policies to ensure the human rights. The innocent company also follows the UN guideline of
Human Rights; Pay the competitive salaries- in innocent company the importance should be given to the
efforts done by the employee's and according to their efforts the salary has been given,
none of the employee's were under paid in the company, this right provided to the
employee's give efficiency to the company. Proper health care- the company will assure about the healths of their employee's, if any
of the employee got ill the, private health care check up will be provide to the employee's. Right to freedom of movement- if the employee's of the company has a right to freedom
of movement then, it will helps the employees to do the work effectively and it will lead
to grow the company as well. In the innocent the existing employee's were send to China
and Japan to expand their business as well as it will set the perfect example of liberty
which provided by the innocent company to their employee's.
 Gender equality- in an innocent company the rule of gender equality is followed, the
woman got the same rights which the man were enjoying in the company. In UK
companies the gender gap pay has also decreased to 6.6%, because in companies there
are more woman in senior position's.
These are the measures which is taken by the innocent company to protect the rights of the
employee's and to protect the Human rights. It will gives the rapid growth to the company and
give the motivation to the workers.
2. “By being a successful and profitable business, we can do our bit to support those less
fortunate than ourselves and as we continue to work on being a business that’s good all
round, we will make sure we carry on doing our bit to give back”. (James Davenport, Chief
Operating Officer- Innocent UK) , On the basis of the above statement, undertake an
Evaluation of Innocent UK’s range of
Philanthropic activities in contributing to local, national and international communities

Aiming for making the world a better place altogether, engagement in the activities for the
development and betterment of the society is necessary. Contributions to the community or a part
of it, but eventually helping the growth of the society as whole, The Innocent Organization, has
been doing their bit of the contributions into the community , as they say you reap what to sow,
so charity is a good way to indulge oneself in the good practices. Charity or contributions is
mentioned under the Philanthropic Activities by the corporate social responsibility
(Maroun,2020).
Every year the corporation have donated 10% of their profits to the individuals or groups who
are in need, determining the underpinned procedure of charity , The Innocent Company gives
away a volunteering day to the individual or member of the office, which can be used as they
please in any of the volunteering activity. The cherishing practice of giving back to the
community as whole, this substantial thinking have grown in the Organization from the start and
have been eventually spread globally by the help of the employers, employees and the other
respective members of the company, Almost 75% of the members of the firm to utilize this
volunteering day and do the good deed profoundly (Morea, Fortunati, and Martiniello,20210.
The institution also encourage and promote provincial regional causes, which the involvement of
Innocent's campaigning partner, Big Knit, which subsequently maintains a chain apparently of
consumers as well, where they utilize in the upbringing of the philanthropic or charity activity,
aiding the corporation by achieving the Goal 2 of the sustainable development. The company
encourage and promote the process of contribution on the local level, regional level and the
global level (Latorre,2020).
The determined designated procedure of donating or contribution takes a way of three simple
steps:
 Giving a thought to the circular economy.
 Determine oneself to making time for volunteering.
 Buying gifts which are thoughtful for the family, friends and the the members of the
company.
 Supporting to a good cause and donating to the cause, through the help of the foundations
like the Innocent company puts their efforts and contributions in the NGO's and different
non-profit foundation, who later helps the needy ones.

3. “We think it's very important that as a business, we take full responsibility for our impact
on
society and the environment. So we’re making sure that we’re doing our bit to help solve some
of the big challenges facing our planet and the people we share it with”. (Rozanne Davis,
Head
of Sustainability and Nutrition-Innocent UK)
Assess and Evaluate the impact of Innocent UK’s CSR strategies and initiatives on
environmental and sustainable development activities.
Protecting the environment and taking a step towards suitability is the predominant
postulate by the organization, indulging into a sense of accepting the entire obligation for the
influence caused, The Innocent Organization's motto of 'Leaving Things Better Then They
Found' which tends to be fully target by the year of 2030. As a beginning step on the pathway of
circular economy, which is the representation of production and consumption in relation to the
upbringing principles of putting the waste out, reusing the material, refurbishing, regenerating,
stopping pollution and using the material which can exist for a prolong period of time, has a
recycled base.
The foundation of the Innocent institution believes in cutting out plastic at tonnes of
amount and even revoking the use of carbon in their business. Furthermore, the sustainability
team and the other members of the firm have been dedicated enough to become carbon neutral
and ensuring that the organization is apparently standing strong in front of the hurdle of extreme
climate change. The year of 2030 is determined to be enormous interchange for the corporation,
the scale of adherence, attentiveness and devotion by the employers and the employees of the
organization is gratified to be seen. Instating the safeguarding for environment and promoting
substantiality areas involving the policies of Corporate Social Responsibility (CSR), The
engagement towards atmosphere and looking after for it's protection is the fundamental
responsibility laid out by the CSR, Going Green or Going Eco-friendly, is the exact
representation when it comes to walking on the path saving the environment. Though the
efficiency and brand image of an company is measured by the profits but only to an extent.

In recent times, keeping away the statistical of the profits and financial gain, company as an legal
entity must indulge itself in the practices which are prescribed in the corporate social
responsibility model. Hereby, one of this prescribed responsibilities talks about saving the
environment, which later incudes the ways how can an organization do it , by making the
company carbon neutral, sing green electricity, controlling the pollution , saying no to plastic and
much more , Our mentioned Innocent Foundation above , follows appropriately all the
parameters and indulge themselves fully into the implementation of safeguarding the atmosphere
(Han, Yu, and Kim,2019).
This company is exerting themselves to do every possible effort to become the title-
holder of procuring very responsibly, do what it takes like, putting funds in the farmers of the
land to ameliorate the living standards of the almost 10,000 individuals altogether by the year of
2030. In this process of good deed which are attained by this cooperation , the cooperation's is
trying to make their bottles with PET, rPET and moreover bringing about the procedure of
recycling. Necessitate and giving complete attention to the well versed Deposit Return Scheme
(DRS), that helps in improving the scale of recycling events and attract more engagement
towards this entire scheme. The organization is functioning difficult level when it comes
recycling procedure of sorting out the black caps , which the company have banned from their
bottles , because it is hard to find them when it comes the reusing factor, With the formation of
the circular economy which lays out the production areas into four basic division, which are ,
Reducing, Recovering, Redesigning and Recycling (Xiao,Cooke,Xu,and Bian,2020).
4. “Putting our money where our mouth is - Last year we invested more than £73,000
(€81,000)
into sustainable agriculture projects”. (good-all-round-report-2019)
,Carry out an Assessment of the impact of Innocent UK’s CSR initiatives in enhancing the
economic development and livelihoods in the countries involve in their ingredients supply
chain.
Protecting the people of the organization, giving them a voice , take accountability for
their action , improving their skills , brushing up their confidence in order to enhance the quality
of work, giving them a healthy environment to work, these are some associated good values a

company preaches for the sake of their employees, managers or every other member who is
connected to the company. Inside the Innocent Institution , every individual irrespective of the
designation are treated like their own, respected and secure their dignity. Where it comes to the
arranged application which are concerned with the supply chain in the matters of corporate social
responsibility , it states that supply chain is more and more under the purview of threat
apparently by the consumers and the share owners, which leads to the implementation of the
CSR all around the management of supply chain, the company which is included in every bit of
the chain is liable to inclined towards the enactment and instigation of the activities on the front
of economical, environmental and other social virtues to complete the maintaining order of the
sustainability. The company later determine the four steps to achieve the FITR which states
First Look, Investigate, Trip, Recommendation.
The pursuit of giving back of this Innocent organization is drawn out very orderly and
enhance the blooming characteristics in them , for the things the organization do like, The continuing collaboration with the CAMFEED, which leafs to the objective of
supporting the girls in Zimbabwe and help them get education at least at the secondary
level. Supervision of exceptional management, which included the training programmes with
rising leaders from the country India.
 Passion Fruit Chain of Supply, working precisely with the ingredients provided by
B- Corp. in Nicaragua. Process of Conservation of Water in Spain, underpinning the process by getting the help
from the strawberry workers in Spain for almost 10 years, The Innocent Organization is
preserving the water sources and avoiding any negative impact (Zhu, Zou,and
Zhang,2019).

CONCLUSION
The implementation of the policies of Corporate Social Responsibility , is the
predominate obligation for every company , in the case study above in regard to the Innocent
Drinks, which have been great to every possible effort for fulfilling the enactments of CSR, like
Giving back to the community, Promoting Sustainability, Safeguarding the Environment,
Reducing their Carbon Foot Printing. The organization must be ethically strong to prove
themselves attaining all the check list directives of the CSR, which clearly enough Innocent
Drinks have gained (Suganthi,2019).

REFERENCES
Books and Journals
García‐Sánchez, I.M. and Martínez‐Ferrero, J., 2019. Chief executive officer ability, corporate
social responsibility, and financial performance: The moderating role of the
environment. Business Strategy and the Environment, 28(4), pp.542-555.
Han, H., Yu, J. and Kim, W., 2019. Environmental corporate social responsibility and the
strategy to boost the airline’s image and customer loyalty intentions. Journal of Travel
& Tourism Marketing, 36(3), pp.371-383.
Latorre, A.F.L., 2020. In defence of direct obligations for businesses under international human
rights law. Business and Human Rights Journal, 5(1), pp.56-83.
Maroun, W., 2020. A conceptual model for understanding corporate social responsibility
assurance practice. Journal of Business Ethics, 161(1), pp.187-209.
Morea, D., Fortunati, S. and Martiniello, L., 2021. Circular economy and corporate social
responsibility: Towards an integrated strategic approach in the multinational cosmetics
industry. Journal of Cleaner Production, 315, p.128232.
Suganthi, L., 2019. Examining the relationship between corporate social responsibility,
performance, employees’ pro-environmental behavior at work with green practices as
mediator. Journal of cleaner production, 232, pp.739-750.
Xiao, M., Cooke, F.L., Xu, J. and Bian, H., 2020. To what extent is corporate social
responsibility part of human resource management in the Chinese context? A review of
literature and future research directions. Human Resource Management Review, 30(4),
p.100726.
Zhu, Q., Zou, F. and Zhang, P., 2019. The role of innovation for performance improvement
through corporate social responsibility practices among small and medium‐sized
suppliers in C hina. Corporate Social Responsibility and Environmental
Management, 26(2), pp.341-350.