Business Law Report: Role of CSR and Communication in Bluestone Lane Company

Running head: BUSINESS LAW
Business Law
Name of the Student
Name of the University
Author Note

1BUSINESS LAW
Table of Contents
Executive Summary.................................................................................................................2
Introduction..............................................................................................................................3
Theories on the integration of CSR with Issues Management.................................................3
Role of CSR issue management pertaining to bluestone Lane Company...............................5
Consistency of CSR communication........................................................................................6
Evaluation of Bluestone Lane Company’s CSR communication and certain recommendation
.................................................................................................................................................7
Conclusion...............................................................................................................................8
References...............................................................................................................................9

2BUSINESS LAW
Executive Summary
Corporate social responsibility is a significant organisational operation of all kinds of
business. It is a theory, which instigates the company to contribute for social cause that is for
sustainability and social welfare. Various internal and external issues become an obstacle in
the way of Corporate Social Responsibility (CSR) activities. Better CSR activities needs to
be introduced and implemented for efficient corporate governance in an organisation. To
contribute more to the society, companies should think about forming a transparent and
more efficient communication system in their businesses to invest in a larger market and to
form a better business reputation and brand image. In this report, the corporate social
activities of Bluestone Lane Company of Australia and its various issues of Corporate
Governance including its issues of internal management and communication has been
discussed in context to the necessity of Corporate Social Responsibility and its reporting.

3BUSINESS LAW
Introduction
Corporate Social Responsibility (CSR) refers to a business model, which is self-
regulatory and it makes an organisation socially accountable to the company itself, to the
society and to the stakeholders (Schwartz, 2017). CSR strives to develop the community
and improve the poor quality of life that many people experiences in the society. This paper
will discuss the various activities, theories and management issues of CSR of Bluestone
Lane Company of Australia. Bluestone Lane Company is a famous chain of coffee shop,
which has spread its wings in California and New York, USA. This company has earned the
reputation of providing coffee and food of first class quality and service. This study will
discuss about the corporate social responsibility of Bluestone Lane Company and the
general necessity of the communication of CSR to its stakeholders for forming a better
business reputation and brand image.
Theories on the integration of CSR with Issues Management
Corporate Social Responsibility theories like Stakeholder Theory, Shareholder Value
Theory and Business Ethics Theory discuss about different aspects of CSR which are
applied to better corporate governance in context to CSR. According to the Stakeholder
Theory, stakeholders are significant entities for their interest in the corporation out of utmost
importance and are addressed by responsible and important practices of the corporation
(Cooper, 2017). The Business Ethics Theory is based upon a wider scope of social
obligation of the corporation and includes the ethical duty that a corporation must carry out
towards the society (Spence, 2016). This theory includes three topics, which are Social
Justice, Human Rights and fairness, and emerging and evolving social expectation,
responsibility and responsiveness for specific social issues. This theory strives to incorporate
ethical values for contributing for social well being. In addition, the Shareholders Value
Theory under CSR is based on generating data values for the shareholders to follow for
contributing to the community development. Therefore, it can be assumed from this theory
that generation and maximization of profit is the significant purpose of this theory which
tribes to generate values for the shareholders (Mishra & Modi, 2016).
Issue management is the process, which identifies and dissolves various issues that
crops up inside as well as outside the Corporation. Therefore, it can be deduced that issue
management is associated with the interest of the stakeholders of a corporation by
establishing the way to create highest value and profit for the organisation. The most
significant steps issue management comprises of the identification and analysis of the issues
which leads to undertaking strategic decisions and actions and lastly the evaluation of the
outcome (Laamanen et al., 2018). The Issue Life Cycle Model is applied issue management.