Corporate Social Responsibility of Mantra Group

This report presents the Corporate Social Responsibility (CSR) practices of The Mantra Group, a hospitality and tourism company. The company focuses on four cornerstones: Community, Environment, Marketplace, and Workplace. It supports local communities, employees, shareholders, and stakeholders through various CSR initiatives, such as donations, training programs, and community events. The report also highlights the company's environmental efforts, including its participation in Earth Hour and internal sustainability programs.

Running head:
Name of the Student
Name of the University
Author Note

1
Executive Summary:
The purpose of the report is to present the Corporate Social Responsibility (CSR) of a
contemporary hospitality and tourism company. The methods of the report include the thorough
investigation of the company and on its CSR activities. The result of the report shows that the
company focuses on the CSR practices seriously and has mentioned it on the annual report of the
company.

2
Table of Contents
Introduction:....................................................................................................................................3
CSR activities of the Company:......................................................................................................3
Community:.................................................................................................................................4
Environment:...............................................................................................................................4
Marketplace and Workplace:.......................................................................................................5
Evidence for the CSR Activities:.....................................................................................................5
Conclusion:......................................................................................................................................6
Reference:........................................................................................................................................7

3
Introduction:
The Mantra Group is resort and hotel marketer and operator based in Australia. The
company is one of the strongest and major hospitality groups in Australia that operates its
business in New Zealand and Indonesia apart from Australia. The company is the leading
accommodation operator in Australia that provides more than 125 hospitality properties in
Australia with luxury retreats. The management team of the company consists over 5500
members that perform the functions consisting marketing, operations and distribution, asst and
portfolio management and corporate activities. The company also has two other key brand
companies under the parent company, BreakFree and Peppers Mantra. Apart from providing the
hospitality service to the people, the company also has taken initiatives in performing the
Corporate Social Responsibility (CSR) to the society as well as the workplace.
CSR activities of the Company:
The Mantra Group recognizes the importance and necessity of the Corporate Social
Responsibility (CSR) and is effectively engaged with the same. The CSR activities of the
organization include various programs and partnership as the result of initiative engagement of
the company with other foundations and organizations. The range of the CSR practices of the
company covers four basic cornerstones: Community, Environment, Marketplace and Workplace
(Capaldi 2013). It is noteworthy that the company was recognized as a finalist in the Community
Service category of the Real Estate Institute in Queensland (REIQ) Excellence Awards
(Mantragroup.com.au. 2017). The activities of the CSR initiatives by the company are given
below.

4
Community:
For the development of the social and domestic condition of the women and children and
the empowerment of the women, the company actively morally and financially supports this kind
of public welfare foundation (Larrieta‐Rubín de Celis et al. 2015). Apart from supporting the
said foundation, it also supports the local communities, employees, shareholders and other
stakeholders of the company (www.annualreports.com. 2017). The CSR activities in providing
the wellbeing and supporting to the communities the initiatives of the company comprises of the
donation, sponsorship of the community partnership and the fundraising events (Mayes,
McDonald and Pini 2014). The company is a firm supporter against the family violence and
financially helps the community families for eliminating the family violence from the same.
Environment:
In considering the environmental conservation, the company has taken initiatives as one
of the practices of the CSR program. The company possesses properties in a wide range of
geographic locations, which has made them aware of the CSR activities for taking initiatives in
preserving the environment. The sustainability committee of the company responses to the local
environmental degradation and takes initiatives to improve the same accordingly such as the
management of energy, water, waste and biodiversity (Tai and Chuang 2014). The company has
recognized the environmental sustainability as a business priority. The CSR activities on the
environmental aspect include identification, implementation and endorsement of the best
environmental practice with the consideration of minimizing the corporate impact on the
environment. Moreover, the activities of the CSR practices by the company also ensure the
environmental consumption and procurement. The CSR initiatives propose to reduce cost, the
impact on, and the sustainability of the environmental issue.

5
Marketplace and Workplace:
The company is positioned as socially and ethically responsible provider of
accommodation and associated with different governing bodies. In addition, the company
focuses on the elevation of the employee welfare policies and satisfaction. Career development
initiatives, leadership programs, equal employment opportunity and cross-cultural management
are some of the CSR practices that ensure the employee engagement with the company. The
hospitality provider of Australia aims to be the ‘employer of choice’ (www.annualreports.com.
2017). The recent CSR initiatives for the employment issue in the workplace include the
employee satisfaction surveys, online career building and self-assessment program, identification
of the future leadership program and the new and diverse employment opportunity as the part of
the workforce sustainability program (b Meister 2012).
Evidence for the CSR Activities:
The evidences of the CSR activities of Mantra Group are collected from the company
website and the latest annual report of the company. However, a very small section of the report
focuses on the corporate social responsibility of the company, but the example and evidence of
the same is presented with precise and clear manner (www.annualreports.com. 2017). From the
community practices under the CSR initiatives both the report and the website of the company
show that Mantra Group is associated with Luke batty Foundation for the improvement of
condition of women and children from the family violence (Stainton 2016). The company also
supports the foundation financially (Mantragroup.com.au. 2017).
Considering the environmental issue the annual report provides evidence that the
company has taken part in the Earth Hour in 2016. In addition, the Team Members of the

6
company also perform the CSR initiatives taken by Mantra Group. The annual report of 2016
published by the company shows that the CSR activities in terms of the workplace issue has
increased the rate of employee satisfaction over 85% since 2014. It also presents the data of 2016
financial year for 30,245 internal training hours and 2,371 external training hours of the
employees (www.annualreports.com. 2017). Moreover, the report is an evidence of the
leadership initiative program, ‘Emerging Leadership’, under the CSR initiatives that provides
potential future leaders to the company.
Conclusion:
This can be concluded from the above report that the CSR practice is one of the vital and
necessary parts of the corporate activities of the Mantra Group. The wide range of the CSR
activities shows that the company focuses on various issues and takes responsibility for the
accountability and resolving the issues. The evidences of the CSR initiatives by the company
show that the company is actively taking part in the CSR activities for the social, community,
environmental and workplace issues. However, the company needs to focus more on the
Corporate Social Responsibility section in the annual report published by the company and
publish a sustainability report focusing on the CSR activities by the same. The CSR activities of
the company is not only making the improvement in the required field but also enhancing the
possibility of sustainability of the company.

7
Reference:
Capaldi, N. ed., 2013. Encyclopedia of corporate social responsibility (Vol. 21). New York:
Springer.
Larrieta‐Rubín de Celis, I., Velasco‐Balmaseda, E., Fernández de Bobadilla, S., Alonso‐
Almeida, M.D.M. and Intxaurburu‐Clemente, G., 2015. Does having women managers lead to
increased gender equality practices in corporate social responsibility?. Business Ethics: A
European Review, 24(1), pp.91-110.
Mantragroup.com.au. 2017. Corporate Social Responsibility. [online] Available at:
http://www.mantragroup.com.au/About-Us/Corporate-Social-Responsibility.aspx [Accessed 11
Sep. 2017].
Mayes, R., McDonald, P. and Pini, B., 2014. ‘Our’community: corporate social responsibility,
neoliberalisation, and mining industry community engagement in rural Australia. Environment
and Planning A, 46(2), pp.398-413.
Meister, J., 2012. Corporate Social Responsibility: A Lever For Employee Attraction &
Engagement. LEADERSHIP, 11, pp.03AM-48.
Stainton, L., 2016. Children as the forgotten victims of domestic and family violence: time for
reform in Western Australian Refuges. Australian community psychologist, 28(1), pp.79-89.
Tai, F.M. and Chuang, S.H., 2014. Corporate social responsibility. Ibusiness, 6(03), p.117.

8
www.annualreports.com. 2017. [online] Available at:
http://www.annualreports.com/HostedData/AnnualReports/PDF/ASX_MTR_2016.pdf
[Accessed 11 Sep. 2017].