Corporate Social Responsibility LEGO

CORPORATE SOCIAL
RESPONSIBILITY LEGO

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Question 1........................................................................................................................................3
Question 2........................................................................................................................................3
Question 3........................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................1

INTRODUCTION
Corporate social responsibility (CSR) is the practice of the organizations which need to be
followed by all companies in order to make a strong brand image in the eye of stakeholders. By
following this practice, the company can build a strong relation with the society and community
by charitable activities and sustainable development programs (Cukurbasi and Kiyici, 2018). So,
in this context the report will cover the social responsibility followed by the LEGO company by
making changes in their toys products as per the demand of the children. The report will also
cover the case summary of the LEGO and my view point regarding the importance of CSR.
MAIN BODY
Question 1
In this case study, LEGO one of the toys making company manufactured the plastic toys for
the children of the UK. Because of the request of the children, the company realizes its mistake
of using plastics in large quantity now taking steps towards replacing the plastics packing with
paper bags. Because of the toys bricks of the company are itself plastic maker, the company is
also trying and exploring various alternatives such as recyclable plastic materials in order to
fulfil their corporate social responsibility. Here the company receives many letters from the
children regarding the disadvantages of the plastics to the human and animals of the country. The
company’s main ambition is to completely make use of paper bags for packing the bricks by the
end of 2025 (Bauer and et.al., 2018). The study describe that the company enjoy rise in sales and
profits during this pandemic because consumers buy their products in order to make themselves
and their children busy and to stop spreading of covid cases. The company decided to use paper
bags for packaging purpose from the year 2021. For improving its sustainable efforts, the
company have said that they are going to invest $400 million (310 million pound) on this
program.
Question 2
In order to fulfil the request of the children the CEO of the company take most suitable step
and this step state that the company are going to completely avoid the single use plastic for the
purpose of packaging. By eliminating the single use plastics, the company can contribute their
part towards decreasing the pollution and also reduces the demand of the plastics production in