Corporate Social Responsibility and Business Success

This study examines the relationship between corporate social responsibility (CSR) and business success, highlighting the positive outcomes of implementing CSR policies in organizations. The analysis focuses on how CSR can improve a company's image, attract top candidates, and contribute to environmental issues, ultimately leading to better financial performance. The discussion emphasizes the importance of unifying CSR strategies to achieve successful and profitable campaigns. This solved assignment provides valuable insights into the benefits of CSR for businesses and stakeholders.

Individual
Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Literature review and its achievement.........................................................................................1
Corporate social responsibility ...................................................................................................2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Individual report is essential for the higher education for increasing the knowledge of the subject,
acquiring the new abilities and gaining qualifications. It is important to review and develop the
study of skills can boost confidence and it also helps to succeed and also working more
effectively. Improving and Developing the individual report in the long term perspectives and
procedures which help to giving the opportunity and success of future in career. Individual report
has the abilities that needs to allow for the studying and learn the efficiency. This report will
examine the meaning of the literature view and its purpose. Moreover, this study will write about
the literature review on the topic of the corporate social responsibility.
MAIN BODY
Literature review and its achievement.
A Literature review is a paper of scholarly is involves and includes the finding and
current knowledge. It is an evaluation of the current and available literature. Literature review
has so many objectives and the main aim of the literature review for the survey and the literature
is given and basis on the area of the study(Crane, Matten and Spence, 2019). It also refers to the
collecting of materials with the help of theories and various points of viewing the critical
analysis the information and data for gathered to identifying and determining the gaps of the
current knowledge. It is important part for the study of the research for showing the readers as
the researcher has the vast and depth knowledge of given subjects. It also discusses the
information of the particular area of subjects(Crowther and Seifi, 2018. ).
The focus on the literature view for summarizing the arguments and ideas of others but it
does not require for adding the new contribution. There are mainly four steps of the literature
review is evaluating, exploratory, systematic and instrumental. Its necessary for a literature
review concentrates the questions of the which try to summarize and identify all the evidence of
the research and arguments which is related to the questions.
The main aim and objectives is to provide foundation of knowledge on a study and
particular field. It also helps in identifying the conflicts in their previous studies. Literature
review also identifies the relationships of the task and projects in the context of the contribution
for the topic of the study and it also shows the originality and reliability of the issues of the
research and the problems related to the research. It also justified and explains the purpose of
methodologies(Crowther and Seifi, 2018. ).
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Corporate social responsibility
According to the Lins, Servaes and Tamayo (2017) It is an essential test for the research
questions against the subjects which already known by the researcher about the questions and
subjects. Various public relation books, journals, articles, internet articles and corporate reports
which has been published. The research will enrich its important to understand the public
relations which functions was essential to achieving the trust mutual understanding between the
public and organization. The researcher will notice the far most scholars and it conducts the
research on the corporate social responsibility for generalizing the study with the view of broader
and not only with specific organization.
According to the Corporate social responsibility is generally a new dimension about
public relations which used to reduce the functions of the corporate and also for generating the
profit to show the care about community. In this investment is made by the organization of the
corporate to fight with new talent and also for financial returns. The main purpose of the
literature view is to look upon the compiled by others which is related to the not important and
necessary identical but collateral to the own area of the study and review. All the knowledge is
collected through already existing literature and also the study about the scope of the problems.
According to the Crane, Matten and Spence, (2019). Corporate social responsibility is a
concept of the international private business for the self regulation. It is an internal organization
policy or a corporate strategy ethics, where the time passed and different international laws
which has been developed, for pushing the various authority of the organization has been used.
It generally understands the policy of the private firm. It integrated and align into the business
model for the success of the business. It basically defines as the involvement and activeness with
the political, social and economic forces which easily influence the environment for the
existence.
According to the Schrempf-Stirling, Palazzo and Phillips, (2016). It generally described
as the practice of the good corporate citizenship. There are some substances which corporate
social responsibility is believes that it embrace the stakeholders of the firm and it reinforced the
changes in the law of the company which related to the government. It relates to the social goals
and ecological sustainability with the definition. If it implemented in audited and benchmark
then it emended the organization vertically and horizontally. The strategies of the corporate
social responsibility is a point of balance where the benefits are maximized for both the
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development cause and business. From the strategic planing of the corporate social responsibility
the interventions should be on investment and change of social level. It also intervenes the
investment on the change of social to assist the public. It considers the level of the organization,
from some models the implementation on the same models it goes beyond the compliance with
the regulatory requirements and it also engages in the actions for appear some social goods. The
choice for complying the laws falling for the firm, from the purpose of the strategic directions
and perspectives, the main aim is to increase the trust of shareholder and long term profits for
making the positive relationship with public. It set high ethical standards for reducing the legal
risk and business for taking the responsibility of the corporate actions.
According to the Yakovleva, (2017). The strategies of the corporate social responsibility
motivates the firm for making the positive impact on the stakeholders and environment for
including the customers, employees, communities, investors and others. From the perspectives
there are some policies of CSR which is adopted and practices because of ethical beliefs from the
senior management. It argues with the corporations for increasing and raising the long term
profitability for operating the perspectives of when the critics are argued which distract from the
economic roles. Corporate social responsibility is to aid the mission of the organization as it
serve the guidelines and direction to the for representing the customers. It is an integration for
the practices of corporation and social beneficial programs into the model of the business
corporation and cultures. The main and important aim is to increase and raise the long term
profitability for offline and online business for enabling the efficient and attract positive attention
of their efforts. For socially responsible, the first need is to responsible itself and also its
shareholders.
According to the Crowther and Seifi, (2018). The main aim for adopting the CSR for
development and growth of the business in the global market. For making more successful and
visible to the corporation is than it is responsibility for setting the standards of ethically behavior
for its competition, peers and industry. It creates positive impact on the society at larger level
which makes good brand image in the market. Each and every corporation required to set the
committee for designing the policies for approving the board which encompasses the activities of
the CSR corporations which willing to undertake. This act has the provisions for individuals and
corporations for the failure to abiding the norms. There are so many benefits which offered by
the corporate social responsibility such as the compliance of the letter of law and spirit both
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internationally and nationally which is self regulatory process for preventing the fines for putting
the business of the low regulators and lower legal expenses. It also increases the loyalty of the
customers through generously and fairly part of the social responsibility by providing the jobs
and motivating the high professional moral standards. It procuring the overseas products at
factories and all the workers are treated ethically which gain support from all the sectors.
According to the Wang and Sarkis, (2017) CSR maintain a positive reputation in the
market for demonstrating the variety of areas for garner the publicity and it gives a tangible
business proof's for their conduction which can be proudly displayed on the website of the
company. It is more consciousness about environment it reduces the waste, recycling the
products, minimizing the footprints of the carbon and also other practices. It uses and produce
the sustainable products for lowering the energy usage and it also supports the causes of
environmental which boost the green reputation towards the environment for the concerned
clients of the companies. CSR is socially concerned about the persistent poverty and it also helps
the victims of epidemics which assist the hurricanes and earthquakes for showing the concern the
issues for that consumers are more and more aware about of the modern and interconnected
world.
According to the Hong, and Minor, (2016) CSR refer to the continues commitment of
the enterprises for contributing the development of the economic as well as the enhancing the
quality of life for the employees and local communities for behaving ethically. It also helps to
building the skills and knowledge for the workers and society as well. The social responsibility
defines as the important source for creating wealth and manged it properly for improving the
competitiveness of the firm and also provides the benefits to the public. It also respects the
culture differences of the business.
According to the Kim, Kim and Qian, (2018) CSR defines as the process whereby the
enterprises decided to continue the amount of voluntary for the betterment of the nation.
Companies design the programmers of social in the activities of the business for improves the
public images in the market place. Corporate social responsibility refer to the approaches of the
business for contributing the sustainable development through providing the better quality of
goods and services to the customers, it results are higher the productivity of the firm. It can be
effectively practiced by the firm towards focusing on the issues of the environmental. Company
with the high operations has the larger footprint of the carbon. Business firms can take variety of
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steps for minimizing the carbon footprints it is good for both the public and company as well.
Ethical labor practices of the business which always lead to improve the effectiveness for the
work of the employees at work place where all the companies participate in the social activities
for attending the volunteer events as well as contributing in charity. Business doing activities
without aim for earning the profit and expect the units of the business for concerning about
public issues and it helps to the certain charity in the organization.
According to the Hopkins, 2017. Corporate social responsibility for improving the brand
image because of CSR staff members of the firm for volunteering the for hour of every week for
showing the brand committed to the social activities in terms for helping others which appears to
the company is more favorable to the customers. When business is committed to the practices of
ethical and this new will spread the market place, from the higher level of productivity it will
improve the recognition and awareness about brand. It helps in improving the greater
engagement of the employees which can be possible for the providing the information to its
employees for the corporate social responsibility strategies for raising the satisfaction of the
employees towards the work of the company because from all that the employees of the
company enjoy working more for the firm and it has the good public image in the market place
which helps the company to attract and retain the top candidates in the workplace.
According to the Lins, Servaes and Tamayo, 2017 Sometimes the corporate social
responsibility effected the companies negatively which can being the enterprises expenses with
the difficult to track the return on the investment. CSR frequently have the fiscal component
whether it is donating the money outright and allowing the workers for spending the day out to
the office for doing volunteer work. It can be easy to misinterpret the community or values of the
consumers. It understands the values which their community, employees and consumers has in
common aids to leading the successful and profitable CSR campaign. Without unifying the CSR
strategy, messages will struggle to succeed. It means larger investigation which is not quietly for
going about executing it. The main goal and objectives of CSR display and care about the
community. Therefore, it makes the consumers feel good for providing the business. It failed to
plan the CSR fare worse for company than no corporate social responsibility at all.
CONCLUSION
Above study has been summarized with the corporate social responsibility of the business leads
the success of every organization because it improves the image of the brand due to the
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contributing the social activities with the environmental issues. For the practicing of the
corporate social responsibility policies where companies can bring positive outcomes for the
stakeholders for the company itself.
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REFERENCES
Books and Journals
Crane, A., Matten, D. and Spence, L. eds., 2019. Corporate social responsibility: Readings and
cases in a global context. Routledge.
Crowther, D. and Seifi, S. eds., 2018. Redefining Corporate Social Responsibility. Emerald
Group Publishing.
Hong, B., Li, Z. and Minor, D., 2016. Corporate governance and executive compensation for
corporate social responsibility. Journal of Business Ethics. 136(1). pp.199-213.
Hopkins, M., 2017. CSR and international development. In CSR and Sustainability (pp. 88-108).
Routledge.
Kim, K.H., Kim, M. and Qian, C., 2018. Effects of corporate social responsibility on corporate
financial performance: A competitive-action perspective. Journal of Management, 44(3),
pp.1097-1118.
Lins, K.V., Servaes, H. and Tamayo, A., 2017. Social capital, trust, and firm performance: The
value of corporate social responsibility during the financial crisis. The Journal of
Finance. 72(4). pp.1785-1824.
Schrempf-Stirling, J., Palazzo, G. and Phillips, R.A., 2016. Historic corporate social
responsibility. Academy of Management Review. 41(4). pp.700-719.
Wang, Z. and Sarkis, J., 2017. Corporate social responsibility governance, outcomes, and
financial performance. Journal of Cleaner Production. 162. pp.1607-1616.
Yakovleva, N., 2017. Corporate social responsibility in the mining industries. Routledge.
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