Corporate Social Responsibility Case Study 2022

Running head: CORPORATE SOCIAL RESPONSIBILITY
CORPORATE SOCIAL RESPONSIBILITY: A CASE STUDY OF THAI BEVERAGE
PLC
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CORPORATE SOCIAL RESPONSIBILITY1
EXECUTIVE SUMMARY
This report undertakes a critical analysis of “Corporate social Responsibility” (CSR) and also the
manner in which it is being used by the contemporary business corporations. For undertaking
this analysis, the case of Thai Beverage had been used. The report begins by shedding light on
the business activities of Thai Beverage. Next a literature review of the concept of CSR had been
undertaken in the light of theoretical frameworks of Carroll’s Pyramid of CSR, Three-Domain
Model of CSR, Stakeholder Theory and others. Furthermore, a brief overview of the different
CSR programs of the business corporation Thai Beverage had also been provided. Lastly, on the
basis of the limitations or the shortcomings of the present CSR programs followed by the
corporation Thai Beverage, three recommendations have been made, namely, gender equality,
diversity and inclusion and anti-discrimination. The adequate usage of these three
recommendations is likely to not only help Thai Beverage to fulfill its obligations as business
entity but would also offer it the opportunity to improve its workplace as well.

CORPORATE SOCIAL RESPONSIBILITY2
Table of Contents
Introduction......................................................................................................................................3
Core characteristics of CSR.............................................................................................................3
Carroll's Pyramid.............................................................................................................................4
Stakeholder-Theory.........................................................................................................................5
CSR strategies of Thai Beverage PLC.............................................................................................5
Recommendations............................................................................................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

CORPORATE SOCIAL RESPONSIBILITY3
Introduction
Thai Beverage or more popularly called by the name of ThaiBev, founded by Charoen
Sirivadhanabhakdi in the year 2003, is Thailand’s or for that matter Asia’s largest beverage
making business corporation (Thaibev.com 2019). The concerned business corporation
specializes in the manufacture as well as the sale of different kinds of beverages which are
manufactured keeping into perspective the taste and the health requirements of the customers
(Loi 2019). More importantly, the business corporation under discussion here in order to enhance
the scope of its business had established its distilleries for the production of the beverages
offered by it in different nations like China, Scotland and others (Thaibev.com 2019). In this
relation, it needs to be said that the profitability of the corporation Thai Beverage for the year
2015 was 181.19 billion baht and this revenue of the corporation is expected to grow even
further in the face of the different business initiatives that the concerned corporation is presently
undertaking (Thaibev.com 2019).
Furthermore, the business corporation operates under different brand names like
Federbräu, Archa, Chang and others as per the various varieties of beverages that it offers to its
target market (Thaibev.com 2019). Moreover, it had been seen that the business corporation
under discussion here in the present times had also acquired different subsidiaries like Fraser and
Neave, Oishi Group, InterBev Group, Sabeco Brewery, Sermsuk and others for the effective
capitalization of the beverage industry of Asia (Loi 2019). In this relation, it needs to be said that
the business corporation Thai Beverage in order to improve its brand image and thereby to
increase its profitability is actively taking the help of different kinds of Corporate Social
Responsibility (CSR) initiatives which are intended to help it fulfillment its responsibility as a
business corporation.
Core characteristics of CSR
Grayson and Hodges (2017) are of the viewpoint that the business corporations through
their business activities and also through the unregulated usage of the natural resources of the
planet are putting a substantial amount of pressure on the planet. Adding to this, Crane, Matten
and Spence (2019) have noted that the focus of the different business corporations on the aspect