Corporate Social Responsibility Strategy

Corporate social
responsibility strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK1.............................................................................................................................................3
1.1 - Internal and external organisational objectives .............................................................3
1.2 Impact of a Corporate Social Responsibility strategy on internal and external
organisational stakeholders ...................................................................................................3
1.3 - The organisation’s strategy for alignment with a Corporate Social Responsibility strategy
................................................................................................................................................4
Develop a Corporate Social Responsibility strategy that supports internal and external
organisational objectives........................................................................................................5
TASK2.............................................................................................................................................5
2.1 - Analyse the organisational value chain for alignment with the Corporate Social
Responsibility strategy...........................................................................................................5
2.2 - Determine methods for agreement and engagement with all stakeholders for the
Corporate Social Responsibility strategy ..............................................................................6
2.3 Implementation plan for the Corporate Social Responsibility strategy...........................7
TASK 3............................................................................................................................................7
3.1 Internal reporting measurements that can evaluate the impact of the Corporate Social
Responsibility strategy ..........................................................................................................7
3.2 - Examine external reporting measurements that can evaluate the impact of the Corporate
Social Responsibility strategy ............................................................................................8
3.3 - Evaluate methods to refresh and reinforce the Corporate Social Responsibility strategy 9
CONCLUSION .............................................................................................................................11
REFRENCES.................................................................................................................................12
Books and Journal................................................................................................................12

INTRODUCTION
Corporate Social Responsibility is management process in which companies understand
the social and environmental concerns and then perform the operations accordingly. The
companies that follow corporate social responsibility are able to build a good brand image in the
market. The report is based on TESCO that is one of the largest retain organisation in UK. There
is discussion about various objectives of the organisation and how they are aligned with CSR of
the organisation. The impact of CSR on Internal and external stakeholders and the methods
through which stakeholders can be engaged in Corporate Social Responsibility strategy. An
implementation plan is also made in respect to Corporate Social Responsibility. In the end
various methods to reinforcing the Corporate Social Responsibility strategy(Chang, and Yeh,
2017).
TASK1
1.1 - Internal and external organisational objectives
Objectives of TESCO are mentioned below:
External objectives
 To expand their retail services internationally.
 To be a strong player in non-food business.
 To provide goods at affordable price to its customers and improve customer proposition.
Internal objectives
 To provide proper training and development to its employees.
 To apply strategies that continuously monitor the performance of employees.
1.2 Impact of a Corporate Social Responsibility strategy on internal and external organisational
stakeholders
Stakeholders are person who have interest in the company and that affected by the
business. It is important to know the need of stakeholders and serve them according to their
needs( Ullah, Muttakin,and Khan, 2019). It is important for an organisation that all the
information related to operations of company and CSR that is followed by them is shared with all
the stakeholders as it is their right to know about the company. In relation to TESCO, the
management assures that all the information is communicated to the stakeholders and the
corporate social responsibility is done by keeping in mind the interest of stakeholders and that

benefits the stakeholders, keeping them happy is also responsibility of the organisation. There
are two type of stakeholders that is internal and external(Chintrakarn, Jiraporn, and Kim, 2016).
External Stakeholders are the once who do not work in the company but are affected by the
operations of the company, these stakeholders also have interest in the company.
 Customers- The most important external stakeholder are the customers and TESCO is
focusing on providing affordable goods and services to its customers. They provide
services to customers that increase value to customers and they take care that they
provide quality products to all customers. This creates a positive impact on the customers
 Government- Government collects tax from the organisation and checks that all the
operations are done in an efficient manner. Government also checks that business is not
trading in such a way that is harming the environment. TESCO contributes to economic
growth and do not deal in products and its operations are designed in such a way that
does not impact the environment. The company follows all the rules and regulations that
are formulated by the government(Verčič, and Ćorić, 2018).
Internal Stakeholders are the people who work directly for the company and are interested in
company as they have stake in that organisation.
 Employees – The main reason for smooth functioning on an organisation are the
employees of the organisation. It is important to take care of employees and assure that
they able to work in an efficient manner in the organisation. In context of TESCO there
focus is on economic growth and they provide employment in the areas where they
operate. Also the company provides regular training and development to its employees to
enhance their skills and check their productivity. They provide quality goods and services
to its customers and share the same value with employees. .
 Policy Makers- The management team makes the policies for an organisation and it is
important that the policies made are beneficial for the organisation. TESCO focuses on
making policies like economic development and focus on reducing the waste of food
products that benefit the organisation as well as customers(Zhu, Liu, and Lai, 2016).
1.3 - The organisation’s strategy for alignment with a Corporate Social Responsibility strategy
 TESCO is aiming to become zero carbon business by 2050.
 Aim is to improve loyalty and shopping experience of customers