Project Report on Corporate Social Responsibility

   

Added on  2020-06-04

10 Pages2618 Words67 Views
RESEARCH PROJECT
Project Report on Corporate Social Responsibility_1
Table of ContentsINTRODUCTION...........................................................................................................................11.1 Construct the aim, objective and hypothesis of selected research scenario..........................11.2 Rationale of the research study.............................................................................................21.3 Design the literature review..................................................................................................21.4 Construct the research methodology.....................................................................................31.5 Timeline of research activities..............................................................................................4REFERENCES................................................................................................................................6
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INTRODUCTIONConsumer is the king of market and entire success and profitability is largely dependsupon their satisfaction. It is very important for corporation to identify actual requirements ofcustomers and deliver products and services to them. Consumer behaviour is very complexwhich can influence by several factors. Organisation designs such impressive practices,strategies and tactics by which it can distinguish its brand from other available rivals in themarket (Farooq and O'Brien, 2015). Corporate social responsibility is one of the strategy thathelps to corporation in developing trust among customers and other stakeholders. One of themajor advantage of corporate social responsibility is that it supports in improving the businessstanding so that entity can sustain in the market for longer time duration. In order to influencecustomers and attract them, CSR activity and program is very important in the context oforganisation (Franks and et.al., 2014). While company engage with CSR activity then customerloyalty automatically increases in the organisation. The current study is based on the significanceof corporate social responsibility on the customer choices and purchasing decision. Researcherhas objective is to analyse the impact of corporate social responsibility in influencing customerchoice with respect of Retail sector. For attaining this objective, scholar will apply severalmethods of research methodology.1.1 Construct the aim, objective and hypothesis of selected research scenarioBackground of the studyFor attract large numbers of customers toward organisation and compete with rival in effectivemanner, corporate social responsibility is very effective strategy. The major aim of implementingCSR activity within organisation is to ensure that company conduct their operation in moreethical manner (Frias‐Aceituno, Rodriguez‐Ariza and Garcia‐Sanchez, 2013). It assists indeveloping trust and loyalty among customers and other stakeholder. In this study, researcherwill address significance of corporate social responsibility and its impact upon customer choiceand behaviour.Research AimTo analyse the impact of corporate social responsibility in influencing customer choice withrespect of Retail sector: A case study of Marks and SpencerResearch Objective1
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