Corporate Social Responsibility and its Benefits: An Analysis of the International Framework in the UK
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This essay analyzes the benefits of Corporate Social Responsibility (CSR) and its international framework in the UK. It covers the importance of CSR, its benefits, the legal provisions, and the relationship between business ethics and CSR.
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Table of Contents INTRODUCTION..........................................................................................................................3 TASK..............................................................................................................................................3 CONCLUSION...............................................................................................................................8
INTRODUCTION Corporate Social Responsibility refers to the practice and policies that are adopted by the corporations that have a positive impact on the world. It is the concept where companies indulge through social and environmental concerns for operations of business. Its purpose is to serve corporations in order to achieve the social objectives for growth and development of the organisation. It also intends to increase or maximize its profits by adhering to the corporate social responsibility for the organisation(Alhouti, and D’Souza, 2018). The main benefit of CSR for corporations is that it helps in increasing the sales of the company by effectively saving its costs with better performance and also gaining the loyalty of its customers. The main objective of CSR is to reduce the externalities from the environment, facilitating positive interaction among the employees and contributing towards the society by doing charity. This essay will cover the various aspects of Corporate Social Responsibility in relation to international framework of United Kingdom. TASK A business framework is a set for the organisation to enhance and improve its internal and external system for development of the corporation. The efforts that company make in improving the social, environmental aspect of the corporation for its overall development and proving to be safe and efficient for the society as well(Isaksson, and Mitra, 2019). The main purpose of CSR is to contribute towards the society by serving the community in such a way that it adds value to the society and leaves a positive impact. Corporations are rapidly turning towards the practice of CSR to build a productive system for the organisation and to enhance the brand value for growth of the company. When the operational framework of the company adheres to the ethical and sustainable procedure for dealing with social and environmental changes in order to have a positive and influential impact(Beck, Frost, and Jones, 2018). The valuable contribution towards the community or society by imparting positive attribute towards the corporation helps in considering the social and environmental changes for benefit of the organisation. Corporate Social Responsibilityhelps in demonstrating the social responsibility for the operational work of the organisation. In today's time, consumers are becoming aware of the
quality and quantity of the delivery of product, which is spreading awareness adhering to the social and ethical responsibility of the corporation. A good business imparts ethical and social values in accordance to the need of customers and also for maximization of profit of organisation (Kelley, Hemphill,and Thams, 2018). It will help the corporation to attract customers as they work towards social and environmental changes adhering to the welfare of society as well as corporation. The operational sustainability of business is dependent on effective practice of Corporate social responsibility for the organisation. The inculcation of the practice of CSR enables in establishing a powerful impact for smooth working of organisation. There are various benefits of adopting the practice of Corporate Social Responsibility for development of organisation which areImproved public imageas the name and value of the brand is very important for attracting customers. If the organisation is committed towards helping others, then it builds a good image for the company, appearing to be more favourable for its consumers (Gennari, and Salvioni, 2019).Increased brand awareness and recognitionhelps in adopting ethical practices for recognition of the organisation which further helps in increasing awareness about the brand image of the company.Cost savingsis very effective benefit as costs can be reduced with the practice of less packaging which even helps in decreasing the cost of production.Advantage over the competitorsserves as a benefit for the corporationsthatareadvancedinconsideringthesocialandenvironmentalfactorfor development of the organisation and enables the corporations in competing with other business organisations.Increased customer engagementhelps the corporation to attract customers by using sustainable system and promoting it through channels of social media which enables the customerstoactivelyengagewiththeoperationsofcorporation(Pérez,2019).Greater employee engagementis also very beneficial for adhering the practice of CSR as corporations that are involved in improving the society through social, environmental factors that enables employees to work with the organisation as it works towards a good cause with improved public image. These are the benefits of adopting the practice of Corporate Social Responsibility as it enables the employees to work productively with positive environment. It also enables the customers to actively engage with the organisation by buying and purchasing its products and services. The government ofUKdetermines Corporate Social Responsibility as the responsibility of an organisation that imparts impactful decisions on society and environment by exceeding its
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legal obligations with its ethical and transparent behaviour(Hou, 2019).Section 135of Companies Act, 2013has made it compulsary for the companies who have a certain net worth as turnover of Rs 500 crore or more, Rs 1000 crore or more or Rs 5 crore or more to use their profit during the preceding financial years to spend an average net profit of two percent on CSR for three years. This will help in increasing the reputation of the company with improvisation in its brand image between the customers and society(Shabbir, and Wisdom, 2020). The practice of CSR is a mandatory provision that is to be fulfiled by the companies underCompanies (Corporate Social Responsibility) Rules, 2014andSchedule VIIofSection 13ofCompanies Act, 2013.It is mandatory to spend almost 2% of an average net profit on Corporate Social Responsibility over the past three years, otherwise the non-compliance of which charge a penalty on corporation that does not comply to practice of CSR. This framework of CSR is adopted by the Companies Act, 2013 to indulge more and more in the activities of profitmaking for growth and development of the organisation. It directs the capable corporations to contribute a specified or particular amount for serving towards social and environmental cause in order to promote equality in gender, health care with education and even removing hunger and poverty from underprivileged people(Sun, Yoo, Park, and Hayati, .et.al 2019). Nowadays, customers are more inclined towards businesses that indulge more in social, environmental and ethical practices as ithelps in building stronger customer relationships thereby strengthening the base of CSR. Companies are rather analysed on their contribution towards social and environmental causes than just the price and quality of the product. This has created a competition in the market leading to involve more and more corporations in the practice of CSR with overall responsibility of the organisation towards the society. Theinternational framework of CSRdeals with production, procurement and sales of thecorporationsbystructuringthebusinessglobally,therbyinfluencingtheoperational framework of business on international front. Corporate Social Responsibility is a very valuable practice for international marketing strategy as it helps in improving the brand image of corporations on international front with opportunities of expansion of business on global level (Khan, Lockhart, and Bathurst, 2020).The ethics of international business includes the ethical standards between the parties such as partners and customers in order to the business hand in hand considering the international framework of conducting a business. The effective practice of working towards social and environmental cause with ensuring of human rights helps in
imparting valuable practices for welfare of the organisation(Bhattacharyya, 2019). Some of the key issues of CSR in international business are management of the encvironment, engagement of the stakeholder, responsible sourcing, eco-efficiency, working conditions and standards of labours, social equity, human rights, realtions of the community, balance in gender, anti- corruption measures and good governance. Relationship between Business Ethics and CSR Corporationsneedtoadopteffectiveethicalpracticesinordertostrengthenthe operationalframeworkoftheorganisation(Mazboudi,Sidani,andAlAriss,2020).The employees must imbibe a strong code of ethics in order to deal with the challenges for ethical conduct in the organisation. There must be highest ethical policy for building strong relationships with other corporations which may help the organisation to progress and flourish in the future. Therefore, ethics policy helps in ensuring productive functioning of the organisation with ethical conduct of employees while performing the activities of organisations. The company is obliged to perform the responsibility of CSR towards the society as it is their ethical and social duty. The corporations not only offers an important form of liability limitation but also regulate the personal acts and conduct of business. It enables in imparting effective performance of the employees in order to maintain the standard of the organisation. These standards set by the organisation help in removing the hindrances that occur while imparting duties for smooth functioning of the organisation(Khojastehpour, and Shams,2020). The ethical and integrity policies help in providing a strong structural base for the organisation with the support of authoritative power of managers or leaders. The employees must execute ethical practices in relation to decision making for maintaining the standard of organisation. The Manager of a corporation plays an important role in establishing the ethical conduct of a company which may prove to be very beneficial for development of the organisation. The conduct of managers dictated the performance of employees as if the manager with manage the emloyees in an organised manner then the employees will be organised(Pham, and Tran, 2020). If the manager will mange the employees in a disorganised manner then the employees will work in a disorganised way which may affect the functioning of the organisation. Therefore, there are various difficulties in implementing CSR as public policy and business strategy are the main elements of Corporate Social Responsibility. It is very important for the corporations to be aware of the needs, demands and interests of the public in order to
surivive in the society. As the society will only buy the products and services of company so it is very important to abide by the needs and demand of the public. The responsibility of the comapny can vary from region to region and industry to industry as comopanies operate in various or different climatic and geographical conditions adhering to the environmental cause. The enforcement of social responsibility bears the challenge of being implemented on the operational functioning of the organisation. CSR in accordance with social and environmental responsibility are very essebtiall aspects for functioning of a company (Ruwanti, Chandrarin, and Assih, 2018). It is possible to adopt to the changes of society with changing needs and demands of the public for welfare and development of the society. Despite the benefit of Corporate Social Responsibility, there are some business owners who do not believe in the practice of social responsibility for the corporation as it involves abiding by the social and environmental changes for sacred causes(Rendtorff, 2019).This procedure of adoption requires removing of elements from the company which are not social and environmental friendly, which poses a burden on organisations to completely change their structural framework, which they are not ready to adopt due to lack in the awareness of social, environmental and ethical responsibility.
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CONCLUSION From the above essay it is concluded that, Corporate Social Responsibility of the organisation in accordance to the social and environmental changes with changing needs and demand of the public. Its main purpose is to maximize the profit of organisation by adopting the efficient practice of CSR for growth and development of the company.There are various benefits of inculcating the practice of CSR which includes Improved public image, Increased brand awareness and recognition, Cost savings, Advantage over competitors and Increased customer engagement. The provision of CSR is mentioned in Section 135 of Companies Act, 2013 which has made it mandatory for capable organisations to spend 2% of their average profit on CSR for past three years. The international framework of CSR helps in dealing with the practice of social responsibility of an organisation for expansion of business on global front. It will further help in adopting to the changing needs and demands of the public on international level which may flourish and grow the business by giving it recognition on international level by adhering to the social and environmental needs of the society.
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