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Corporate Social Responsibility Assignment - Inter Continental hotel

   

Added on  2021-02-19

11 Pages3327 Words75 Views
Corporate Social Responsiblity

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 The main principle of CSR...................................................................................................11.2 Compare CSR and sustainable development in the hotel industry.......................................21.3 State the need and advantages of including CSR as part of a hotel's business strategy........3TASK 2............................................................................................................................................52.1 CSR affects the ethical treatment of the hotel's society........................................................52.2 Determine how hotels have effects on the environment and cultural heritage.....................52.3 Reviewing the significance of having a CSR policy.............................................................6TASK 3............................................................................................................................................63.1 Various trends and best practical examples of sustainable development in the hotelindustry........................................................................................................................................63.2 Discuss how hotels can implement practices and methods to reduce energy, water use andwaste............................................................................................................................................73.3 Discuss how to implement a CSR policy and framework in hotel industry.........................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONCorporate Social Responsibility is defined as a self regulating business model that canhelp a company be socially responsible regarding to itself, stakeholders and the public (Tschoppand Nastanski, 2014). Through practising, CSR also known as corporate citizenship, companiescan be conscious of the kind of present they having all outcomes in reference to society whereconsist of economic, environmental and social. To better understand of the report selected hotelInter Continental hotel group plc. It is a British multinational hospitality company andheadquarter situated in Denham, Buckinghamshire, England. The presented report consist ofmain principle of CSR and sustainable development applicable in the hospitality industry.Determine the positive and negative effect on hotels in the context of social, cultural andenvironmental factors. Additionally, carry out improvements in the way of hotels can becomemore responsible and sustainable. TASK 11.1 The main principle of CSRThe meaning of corporate social responsibility is how businesses handle their companyprocedures to have a favourable general effect on society. It includes development, social effectand morality, and it should be about key company properly – how businesses make their cash –don't just add-on features like charity. Due to uncertainty surrounding the nature of CSR activities it is not easy to describe CSRand to be certain regarding to such activity. There are defined different types of key principlethat is related to CSR such as Sustainability – It is related with the impact which action taken in the present has uponthe alternative available in the future. When resource are proper utilised in the presentthen they are no longer available for use in the future. Sustainability applied on the socialmust use no more a resource than can be generated (Christensen, Cottrell and Baker,2013). Accountability – It is connected with hotel industry organisation identify the effects ofexternal environmental activities and therefore assuming of responsibility for the effectsof its actions. According to this principle apply a quantification of the effects of action inthe context of Intercontinental hotel. 1

Transparency – As a principle, it means that the external influence of the action of acompany can be determined from organisation's reporting and pertinent facts are notdisguised within that reporting. It is important for external users in order to collectinformation regarding to hotel. Management role in CSR – A manager should communicate regarding the status ofCSR goals and initiatives taking place in other parts of company. By developing CSR, it becomeimportant part of daily conversations and interaction regarding to expectations, performance,progress and development manager help to develop mind share for CSR (Williams, 2014). 1.2 Compare CSR and sustainable development in the hotel industryDefine and explain meaning CSR and sustainability - CSR consist of the ethical andnon commercial responsibilities of business in order to connect with society. It is mainlydepended on the triple bottom line approach for hotels – people, planet and economic. Sustainability concentrates on meeting current requirements without jeopardizing localcommunities' capacity to satisfy their requirements. The concept of sustainability is depended onthe three pillars such as economic, environment and social that is called as profit, planet andpeople. Importance of the both - Social responsibility essential for hotel due to provide variousadvantages such as improving the company's brand, effectively connect with customers, helpingcompanies stand out from the competition. Sustainability essential for business because of it supports mission that striving to supportthe environmental health and quality of life for campus and community. It is important forvarious causes such as environment quality in reference to healthy communities, clean air,natural resources and non-toxic environment. Process followed in both practices and their benefits Define messaging Include customers Develop a score card Use social mediaPartner with a third partySeek publicity Repurpose CSR reports2

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