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Managing Successful Business Plan

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Added on  2020-09-17

Managing Successful Business Plan

   Added on 2020-09-17

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MANAGING SUCCESSFULBUSINESS PLAN
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Table of Contents
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INTRODUCTIONIn the present time, every business enterprise requires an excellent growth and success inthe market. For this objective, companies design effective business strategies and tactics so asthey can compete with rivals. In order to develop strong brand image in the market, entities adoptseveral tactics. Corporate social responsibility is one of the aspect which assist to the company indelivering the benefit to stakeholders. With assistance of this aspect, firm can develop animpressive brand image in the market (Nikbin and et.al., 2016). CSR activity have mainintension to render social, economic and environmental benefit to the stakeholder and society. Inthe following report, the importance of the corporate social responsibility has been defined withrespect of the Charlotte street Hotel. The main motive of the report is to apply within thecompany in order to attain its objective Furthermore, the relationship between the CSR activitieswith the competitive advantage of the company has been also addressed in this report.TASK 1P1 Design project objective and Aims with respect of the Charlotte street Hotel Investigation topicTo implement corporate social responsibility within the corporation to meet sustainableobjectives and goals.Background of the studyIn an organisation corporate, social responsibility is an approach which deliver benefit tothe society and stakeholders By help of this aspect, company can deliver the economic, socialand environmental benefit to all stakeholders. In a simple word, it can be said that CSR is a kindof responsibility of the company which reflect by its decision and activities on the society andthe environment (Hofman and Newman, 2014).With help of CSR company can gain the largecustomer attraction and develop strong brand image in the market. It is very importantresponsibility of the corporation to focus on the social, environmental and economic aspect(Boulouta and Pitelis, 2014). CSR activity helps the company in enhancing the competitiveadvantage and raising brand awareness in the market. In addition to this, while company deal inthe corporate social responsibility then customer trust and loyalty can improve. Furthermore,with the help of CSR activity, company can sustain in the competitive market for long time. Inthe present report, implementation of the corporate social responsibility with respect of Charlotte
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street Hotel has been studied. The main aim of this study is to identify the importance of CSR inimprove company's competitive advantage and sustainability.Research Aim“To analyse the importance of CSR for improving competitive advantage and sustainability: Acase study on Charlotte street Hotel”Research ObjectiveTo explore the understanding about the framework of CSRTo analyse the significance of the CSR activities within the companyTo investigate influence of CSR in enhancing sustainability within the companyTo recommend the strategies by which company can implement effective CSR activitiesfor attain the competitive advantage.Illustration 1: Corporate social responsibilitySource: Kemper and et.al., 2013
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Research questionWhat is the concept and framework of the CSRWhat is the importance of CSR activities within the Charlotte street hotel?Analyse the impact of CSR activities on the sustainability and growth of the company?What are the strategies by which firm can effectively implement the CSR activities?P2 Develop project management plan that includes cost, scope, time, quality, communication,risk and resources
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P3 Design the Gantt chart and work breakdown structure for provide time frame
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