Corporate Strategy

This presentation discusses the corporate governance failure faced by Volkswagen due to the emission scandal and its impact on customer perception. It explores the importance of corporate governance, the challenges faced by Volkswagen, and the use of corporate governance to improve customer perception. The presentation also includes a literature review, research methodology, data collection methods, and a Gantt chart.

CORPORATE
STRATEGY

Table of Content
 Introduction
 Literature Review
 Research Methodology
 Data collection
 Gantt Chart
 References

Introduction
Corporate governance refers to the mechanism, processes and
relations through which a company is controlled and directed
along with the balancing the interest of stakeholder engaged with
business.

1.1 Background of research
The current report is about the corporate governance failure faced
by Volkswagen related with emission scandal which affected
the image of company in marketplace. The main reason behind
this failure is that Volkswagen put more emphases toward
earning profit rather then following legal consideration which is
very unethical and hence result into corporate failure.

1.2 Significance of research
This investigation support in performing deep analyse over the
impact that this Volkswagen scandal have over its stakeholders
and other area of business. So this information can be further
used to determine the strategies or solution that can be adopted
to get ride of this situation

1.3 Research aim
“To analyse the reason of corporate governance failure and its
impact on customer perception in regards to emission miss-
conduct performed by company”. A case on Volkswagen

1.4 Research objectives
 To analyses the concept of corporate governance and its
future.
 To identify the importance of corporate governance in the
context of Volkswagen
 To determine the challenges faced by Volkswagen after
emission miss-conduct scandal.
 To access the use of corporate governance in improvising the
customer perception towards Volkswagen

1.5 Research questions
 Explain the concept of corporate governance and its future?
 What are the importance of corporate governance in context
of Volkswagen?
 What are the challenges that Volkswagen has faced after the
emission miss-conduct scandal?
 Describe about the use of corporate governance in
improvising the customer perception towards Volkswagen

Literature Review
The concept of corporate governance and its failure:-
As per the view point of James McRitchie (2019), Board of
director are consider as the central of corporate governance
whose relation with other primary participants such as
management and shareholder is very essential for the proper
management of business. These all are responsible for
governing the organisational operations performed by
considering all the legal as well as ethical norms.

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Importance of corporate governance for Volkswagen
According to Tricker (2015), Corporate governance is considered
as one of the essential implication in forming up a marketplace
confidence by performing all the activities in ethical manner.
By performing its operation along with considering the
implication of corporate governance, Volkswagen being able to
maintain as well as attract new investors with in the
organisation.

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Challenges faced by Volkswagen after the emission miss-
conduct scandal
As per the view point of Neal E. Boudette (2019), after the
Volkswagen admitted that company was using a cheat device on
emission test, it has to face various challenges. These includes
Volkswagen was hit by the federal investigation and lawsuits
from the dealers as well as customer which in turn affected its
image in market up-to a great extend.

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Use of corporate governance in improvising the customer
perception towards Volkswagen
As per the view point of Davies (2016), in order to regain its
market position as well as positive image in front of customers,
Volkswagen is required to improve its business practices. For
this company must put more emphasis toward the implementing
corporate governance in its managerial operation and perform
its marketing as well as operational activities by considering all
the legal and ethical norms.

Research Methodology
Research Methodology describe about the specific set of
techniques or procedure that are used for selecting, evaluating
and analysing the data regarding particular topic of concern. In
an investigation, research methodology part will help a reader in
evaluating the validity as well as reliability of project.

Data collection
It refers to the process of gathering data regarding the particular
topic of concern so that reliable information can be collected
that support in objectives behind conducting the research.The
data collection method are of two types which are explained
below:
 Primary data
 Secondary data

Gantt Chart

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REFERENCES
Davies, A., 2016. Best practice in corporate governance: Building
reputation and sustainable success. Routledge.
Tricker, B., 2015. Corporate governance: Principles, policies,
and practices. Oxford University Press, USA.

Thank You