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Corporate Strategy and Governance : Assignment

   

Added on  2020-10-05

30 Pages8712 Words173 Views
Corporate Strategy andGovernance

Table of ContentsTOPIC:-............................................................................................................................................3CHAPTER 1: INTRODUCTION....................................................................................................31.1 Overview and background of the research.......................................................................31.2 Overview and background of organisation.......................................................................31.3 Rationale of research........................................................................................................41.4 Research aims & objectives..............................................................................................51.5 Research questions...........................................................................................................5CHAPTER 2: LITERATURE REVIEW.........................................................................................6CHAPTER 3 : RESEARCH METHODOLOGY..........................................................................103.1 Primary Data Collection.................................................................................................103.2 Secondary Data Collection.............................................................................................11CHAPTER 4 : CRITICAL REVIEW OF RESULTS ...................................................................134.1 Critical review on the basis of secondary research........................................................134.2 Critical review on the basis of primary research............................................................14CHAPTER 5 : RECOMMENDATION AND ACTION PLAN....................................................245.1 Recommendation............................................................................................................245.2 Action Plan.....................................................................................................................25CONCLUSION..............................................................................................................................28REFERENCES..............................................................................................................................29.......................................................................................................................................................30

TOPIC:-“To ascertain the issues related to gender gap and its impact on employee motivationwithin workplace. A study on ASDA.” CHAPTER 1: INTRODUCTION1.1 Overview and background of the researchCorporate strategy is defined as a direction which organisation take with an aim toachieve success in marketplace for a long term. It generally focus over the need of anorganisation to adopt changes in its operations so that company can survive in its marketplace.The formation of corporate strategy involves the development of scope as well as purpose for theorganisation so that it can perform its operations in a most efficient manner (Marquis and Lee,2013). This report is based on the issue which is faced by ASDA due to poor corporate strategyas the female employees of ASDA are over strike for removing the issue of gender bias. So inorder to identify the main reason behind this issue, research is conducted. This research alsofocuses toward the importance of employees motivation within workplace and ways throughwhich it influence the work done by them. Employee motivation is generally a process of keeping employees dedicated toward thefor action they are required to perform in business. It is energy level, creativity and commitmentwhich company workers bring at jobs. It is very important for entity to provide motivation totheir work so that both organisation as well as individual goal and objectives can be achieved.Company usually performs number of action in order to keep its employees motivated andaligned toward the goals of organisation. It is because a happy and motivated employee is moreproductive then a worker who doesn't have an inner urge to work. So, in order to keep employeesmotivated, company must provide some reward over their performance like salary hike,incentives promotion and many more (Muchlinski, 2012). These actions support an employee toachieve their targets in order to get appreciation and appraisal from senior management. This inturn will help company in achieving their goals as well as competitive advantage at marketplace.1.2 Overview and background of organisationASDA is a well known British Supermarket which offers a variety product related togrocery items and is consider as a second largest supermarket in Britain. It serve its customersthrough its number of store and online services that includes superstores, super-centre,

supermarket, petrol filling stations and depots across UK boundaries. In addition to these coresupermarket services, company also provide a number of other services such as mobile phoneand financial services. Its marketing promotions is generally based upon its pricing strategy as itprovide product or services at relatively lower price with a tag-line that says “Save Money. LiveBetter”. ASDA is operating its business in retail industry from year 1949 and has a great historyof customer satisfaction as well as quality services. But apart from this, company is facing anissue related to its employees i.e. the women workers working in ASDA has filed case againstorganisation where they was discrimination among pay between male and female. The maleemployees working in same position got high pay as compared to female (Bell, Filatotchev andAguilera, 2014). So in order to identify the solution to problem this research is conducted whichsupport in determining several areas where improvement can be made in order to resolve thisissues. As the major concern in this problem is that employees are demotivated toward theirwork which is required to remove in order to retain and maintain the employees within theorganisation for longer period of time. These issues can be rectified using Corporate strategywhich help ASDA in setting up certain rules and regulations to guide actions taken by company.This further support company in performing their operations in a planned and more reliablemanner which in turn will provide it an opportunity to achieve desired result. 1.3 Rationale of researchCorporate strategy is very essential for a company as it support in solving the issues thatare usually faced by company. Current research is conducted to determine the role of corporatestrategy in improving the functionality of an organisation and removing the issues faced by anorganisation. Main reason behind performing this investigation over corporate strategy is todetermine benefit of this concept for an organisation and what impact does a company havewhen it implement business model of corporate strategies. This research is focused over ASDAand issues which are faced by company. As the female employees of ASDA has assumed thattheir pay is below the male worker and because of which they also filed a case against companyto remove this culture of differentiation on the bases of gender. This has affect the reputation aswell as performance of company for a large extent. By conducting this research, investigator willbe able to determine the ways to overcome this issues and methods through which ASDA canregain its goodwill at marketplace (Sethi, 2012). In addition to this, it will also help indetermining the role of Corporate Strategy in motivating employees and keeping them satisfied.

This research is based on primary investigation that is conducted through collecting fresh dataand because of which this research contains a relevant information. Research focuses ondeveloping an understanding related with the ways in which Corporate Strategy support acompany in formulating their objectives and improving operations for achieving success. As perthe view point of researcher the equal pay law is one of the most crucial factor that must beconsider by a company while paying off its employees. But in case of ASDA, company is payingits employees on the bases of differences in the term & condition on which employees areworking. While conducting this investigation, research found several issues like time providedfor investigation is very limited and it is not possible to investigate properly in such a short spanof time-period. 1.4 Research aims & objectivesResearch Aim:“To ascertain the issues related to gender gap and its impact on employee motivationwithin workplace. A study on ASDA.”Research objectives: To identify the issues related to raise gender gap within ASDATo ascertain the impact of equal pay legislation on organisational policies and employeesof ASDA To evaluate factors that need to be considered by ASDA while developing corporatestrategy to motivate its female workersTo determine unique corporate strategy which helps ASDA in resolving its issue 1.5 Research questionsResearch Questions:What are the main issues which raise gender gap within ASDA?How equal pay legislation impact on organisational policies and employees of ASDA? Which factors need to be considered by ASDA while developing corporate strategy tomotivate its female workers?

CHAPTER 2: LITERATURE REVIEWA literature review is also called narrative review which includes knowledge fromsubstantive findings and theoretical as well as methodological contributions of particular topic.2.1 Issues which raise gender gap within ASDAAs per BBC report given by Kamal Ahmed, it has been evaluated that there were issuesin ASDA related to gender gap. More than 1000 women claimed that they did not get same payas male are getting being their job is of same value and position. There was difference in pay aswomen worker could be compensated six years of back pay. ASDA mentioned that they followpolicies for equal pay and treating all staff equally (Van den Berghe, 2012). They are demandingfrom the company to implement “equivalent value” and majority of women get affected by thisaction. But it has been assumed that some male employees are working in stores also taking partin this process with an aim to get higher price. As according to them they would also get a payrise when the actions are taken on behalf of women under Equal Pay Act. After fighting againstit also there was 19.7% gap between male and female earning if measured in terms of hourly(Asda faces mass legal action over equal pay for women, 2019). Apart from this company statedthat it pay off its employees on the bases of work which they performed and not the bases ofgender or other discriminatory factors. Further ASDA said that they follow different sort of payscale criteria on the bases of work performed by each department as it is impossible to maintain asingle pay structure for employees when they all are working over different objectives as well asconditions. As per the views point of Butler Sarah (2017), ASDA presented the report against thisclaim and said that there is no comparison between these two worker group. Because there arenumber of departments which operates the distribution channel as well as store differently andhence follow different methods to pay its employees. ASDA is now seeking for the permission totake this case to court of appeal. In case when ruling continues to hold then the retailers could beforced to adjust amount being paid to its shop floor employees which is around 100000 plus. Butthe GMB union is currently seeking that management of ASDA will answer about the solutionof this issue. Apart from this they are also waiting that ASDA provide a sensible negotiatedaction that will present that female staff of ASDA will be paid and valued equally as maleemployees. But ASDA has claimed that the pay which is being provided to employees are on thebases of their departments as well as kind of job they perform within the organisation. In

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