Corporate Strategy and Governance: A Case on Thomas Cook Pvt. Ltd.

Corporate strategy and
Governance

Table of Contents
TITLE :- "To identify the corporate issues that impact on business performance and growth. A
case on Thomas Cook Pvt. Ltd.”.....................................................................................................3
INTRODUCTION...........................................................................................................................3
BACKGROUND AND SIGNIFICANCE OF OF THE RESEARCH.......................................3
RESEARCH OBJECTIVES.......................................................................................................3
RESEARCH QUESTION...........................................................................................................3
PURPOSE OF THE STUDY......................................................................................................4
REVIEW OF THE LITERATURE.................................................................................................4
RESEARCH METHODOLOGY.....................................................................................................4
GANTT CHART.............................................................................................................................5
..........................................................................................................................................................6
REFERENCES................................................................................................................................7
Thomas Cook collapse, 2019. [Online]. Available
through:<https://leftfootforward.org/2019/09/the-thomas-cook-collapse-highlights-the-lack-of-
corporate-accountability/> ..............................................................................................................7

TITLE :- "To identify the corporate issues that impact on business
performance and growth. A case on Thomas Cook Pvt. Ltd.”
INTRODUCTION
Corporate strategy is defined as planning and directions that help an organisation to
attain organisational objectives and goals. In business environment, there are a lot of corporate
strategies which are developed within organisations for minimising the chance of risks in
business. A number of methodologies are present within business environment that are used for
identifying plans (Rodriguez, Peterson, and Krishnan, 2012). Corporate strategy includes a
portfolio approach for strategic decision making by analysing different business and determining
the ways for creating value. For developing corporate strategy, organisations and firms must
evaluate the ways by which business can work properly. The corporate governance of Thomas
Cook is run by Board of directors. These guide strategic aims and objectives of groups at
Thomas Cook and approving budgets and business plans. The main aim of corporate governance
includes doing all business operations and activities ethically.
BACKGROUND AND SIGNIFICANCE OF OF THE RESEARCH
RESEARCH OBJECTIVES
1. To analyse meaning of Corporate Strategy and Governance.
2. To understand the impact of corporate strategy within Business.
3. To analyse different ways by which corporate governance of Thomas Cook's failure can be
revised for embracing business performance.
RESEARCH QUESTION
 What is the meaning of Corporate Strategy and Governance ?
 What is the impact of corporate strategy within Business ?
 What are the ways by which corporate governance of Thomas Cook's failure can be
revised for embracing business performance?
PURPOSE OF THE STUDY
The main objective for doing this research is to know why corporate governance is
necessary within business. Thomas cook is an integrated travel and tourism related financial