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Research Project Lo 1 only

This module booklet provides information about the Research Project for the Pearson BTEC (HND) Tourism Management qualification at the UK College of Business and Computing. The booklet includes the aim, learning outcomes, unit content, teaching and learning activities, and methods of delivery for the module.

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Added on  2023-03-20

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I need Only LO.1 in 2 weeks with a topic chosen from unit booklet, but I need for a "Merit" or "Distinction". Please send me a offer for both and than I decide on which one. I put 5000 words minimum, but for what I need there are not enough words.

Research Project Lo 1 only

This module booklet provides information about the Research Project for the Pearson BTEC (HND) Tourism Management qualification at the UK College of Business and Computing. The booklet includes the aim, learning outcomes, unit content, teaching and learning activities, and methods of delivery for the module.

   Added on 2023-03-20

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Research Project
Objectives
To understand the effectiveness of
digital tools in promotional activities of
travel and tourism sector
To identify factors that influence
digitalisation of operations within
Thomas Cook
To evaluate impact of digital tools in
promotional activities and its relation
with business success
To recommend ways that can advance
technology use within Thomas Cook
Outcome: With an effective consideration of
digitalisation in practice the overall business efficiency of
travel and tourism sector can also be advanced. In addition
to this, email and other tools can be used to have effective
communication. It allows to have sharing of information
so that more customers can be attracted.
Reference
Silverman, D. ed., 2016. Qualitative research. Sage.
Sreedharan, 2017. A Manual of Historical Research
Methodology. South Indian Studies.
Tracy, J. S., 2012. Qualitative Research Methods:
Collecting Evidence, Crafting Analysis, Communicating
Impact. John Wiley & Sons.
Panneerselvam, R., 2014. Research methodology. PHI
Learning Pvt. Ltd..
Research methodology
In respect to this, descriptive research will be employed so that key outcome
can be accomplished. With an assistance of this, in-depth details about the
subject can be attained effectively.
In present investigation the use of both primary and secondary data collection
methods will be referred. In primary data collection the questionnaire will be
framed on the basis of aim and objectives.
In this, organisation like Thomas Cook will be a better preference to have
authentic collection of data. 5 managers of Thomas Cook will be the
participants of the study.
In this respect, application of thematic technique will be employed so that
information collected can be presented in appropriate manner
Title
“Use of technology in promotional activities and its
influence on the travel and tourism sector”
Aim
“To evaluate the use of technology in promotional
activities and its influence on the travel and tourism
sector”
Research questions
How effective are digital tools in
promotional activities of Thomas
Cook?
Which factors influence digitalisation
of operations within Thomas Cook?
How digital tools in promotional
activities impact business and how it
relates with business success?
What are key ways that business can
adopt to advance technology use?
Research Project Lo 1 only_1

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