Corporate Strategy and Governance: Doc
Added on 2020-10-22
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Leadership ManagementProfessional DevelopmentDesign and CreativityData Science and Big DataPolitical Science
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RESEARCHPROPOSAL
Table of ContentsTITLE..............................................................................................................................................1INTRODUCTION...........................................................................................................................1Literature Review.............................................................................................................................2Secondary and primary research undertaken.................................................................................10Critical review of the results of the research.................................................................................14Recommendation and action plan..................................................................................................16REFRENCES.................................................................................................................................19
TITLE “To analyze the influence of corporate strategy and governance on employeesperformance”. A case Study on Apple Inc. INTRODUCTIONOverview of the researchCorporate strategy is considered as the hierarchically highest strategic plan of anorganization, which explains the corporate goals and different ways to attain them withinstrategic management (Huveneers and Robbins, 2014). Corporate strategy takes a portfolioapproach to strategic decision making through analyzing all the aspects of organizationalbusiness to evaluate how to create value for business growth. Corporate governance isdetermined as the mechanism, process and relations through which organizations are controlledand directed in right direction. Corporate governance mainly includes balancing the potentials ofcompany's major stakeholders like management, customers, suppliers, shareholders, financiers,government and the community. Corporate strategy and governance provides an appropriateframe work to an organization to implement its all business operations in effective and efficientmanner. It also has a huge influence on the performance and productivity of employees as aproper assistance and management helps the employees in moving forward towards rightdirection. Background of the ResearchCorporate strategy and governance is refers as a essential tool of management whichplays vast role in managing the performance and operations of the firm through providing properassistance to their employees. Apple Inc. Is the chosen company for this particular project it is anAmerican multinational technology company, headquartered is in Cupertino, California. Thecompany majorly deals in selling consumer electronics, computer software and online services.The company operates its business operations at wide scale and widely concern on developingtheir operations and functions in effective and efficient manner (Ibrahim, 2016). The researchinto consideration is based on the influence of Corporate Strategy and Governance on employeesperformance of Apple Inc. as a large and well reputed company it is essential for Apple Inc toconduct its business operations as per corporate strategy and governance policies, in order toattaining higher growth and profitability within the market place. The major reason for1
conducting the research is to resolving the issues related with corporate strategy and governancein respect to maximizing the operations and performance of employees. The specified area ofstudy helps in developing the knowledge and skill base of learner in the area of corporatestrategy and governance. Research Aim This considered to be the most essential element of the research as it helps theinvestigator in carry out the research activities in right direction (Muzwardi, 2015). The essentialaim of the research is“To analyze the influence of corporate strategy and governance onemployees performance”. A case Study on Apple Inc. Research ObjectivesTo ascertain the concept of Corporate strategy and Governance and structure followedby Apple Inc. To evaluate the Impact of corporate strategy and governance on the performance ofemployees within Apple Inc. To identify the implication of corporate strategy governance failure. To determine the ways to overcome governance failure and role of employees. Research QuestionsWhat is the concept of Corporate strategy and Governance and structure followed byApple Inc?What are the Impact of corporate strategy and governance on the performance ofemployees within Apple Inc? What are the major implication of corporate strategy governance failure? What are the essential ways to overcome governance failure and role of employees? Literature Review Corporate strategy is refers as the scope and direction of a corporation and the way inwhich its different business activities and operations work together to attain organizationalspecific goals. Corporate governance is also an essential term which consist as a system of rules,practices and processes through which a business organization is concern on managing andcontrolling its business operations. As a large business organization Apple Inc is widely concernon implementing its all business operations as per the guidance of corporate governance, as itcreate value in completion of organizational objectives in effective and efficient manner.2
Corporate governance is determined as the set of processes, customs, policies, laws andinstitutions affecting the way a corporation is assisted, controlled and administered. In anorganization it is required for the management department to implement effective corporatestrategy and policies so that performance of employees can be developed in effective manner.Employees and workers are the key aspect of the firm as the whole activities and operations ofan organization is based on the performance of the employees. Concept of Corporate strategy and Governance and structure followed by Apple IncAccording to Jeston (2014), Corporate governance is a broad concept and it is difficult tounderstand and describe. Corporate governance is generally defined as a system which is assistedcompany in controlling and directing all its activities in a better manner. This aids company inproviding rights and responsibilities in a right manner. For example: board, managers,shareholders, stakeholders, executives etc., However, according to some of the definitions it canbe said that corporative governance can be mainly classified into two elements i.e. valuecreation indicates setting of long term goals which are achievable and all these objectives are setby keeping shareholders into consideration. Another element is value protection which isgenerally based on accountability of managers along with this all the aspects and interests areprotected so that company can sustain the interest of shareholders as well as stakeholders. Therefore, if an administration set appropriate laws and regulations than company arebound to follow these rules which will gradually maximise the profitability of the firm (Rummlerand Brache, 2012). Thus, because of this organisation can add some value in their business andfor its shareholders as well. There is a link between corporative governance and performance of acompany because if company's growth is evaluated on the basis of targets they have achieved ina speculated time frame. Henceforth, Corporate Governance provides a framework of rules, regulations which aregenerally exercised by companies for achieving goals and objectives. Thus, Apple Inc., areconsidering certain key principles of corporative governance and these are rights possessed byshareholders, firm should equally treat its shareholders so that nobody is entertained or providedbenefits. Maintaining transparency between shareholders and stakeholders so that mutualunderstanding can be established. Furthermore, on the basis of this structure followed by Appleare given below:3
In Apple Inc., Board of directors have eight members and they are well experienced andhave solid leadership. Other than this, three members consist of CEOs and two Chairman.Benefits of the structure followed by company is that they have a tight control over all theresources which are essential for different aspects of business activities (Huveneers and Robbins,2014). Furthermore, every segments of company perform their activities with responsibility in aneffective manner and it is because of systematic procedure of transferring objectives which are tobe achieved. There was a time when Apple Inc. was facing challenges such as decline in salesand profitability hence, to overcome with this problem company made changes on a regular basiswhich in return increased the efficiency of the organisation and development practices. 4
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