The Influence of Corporate Strategy and Governance on Monetary Success

This study investigates the influence of corporate strategy and governance policies on the monetary success of businesses, with a focus on Starbucks. It examines the concept of corporate strategy and governance, the policies implemented by Starbucks to enhance financial performance, and the impact of corporate governance on monetary performance. The study aims to provide recommendations for enhancing business operations and improving financial performance.

Corporate Strategy and
Governance

Abstract
The project mainly aims to determine the potential impact of corporate strategy or
governance policies and their implementations over the monetary success of the largest business.
Therefore, it is a wide area of investigation which helps in enhancing individual skills and ability
in relation to the aspect of corporate strategy and the policies that are effective for the business in
developing business performance. In this present project, the analysis is based on the study of
Starbucks, therefore, it is an American multinational chain of coffeehouses and roastery reserves
headquartered in Seattle, Washington. The company is operating at wider level and for this
analysis Starbucks is suitable as the company is implementing corporate strategy and governance
at a wider extent. In this present study, quantitative research method is being implemented as it is
suitable in aiding the project in right manner as this helps in providing descriptive statistical
analysis to aid the project in right manner. In addition to this, both primary and secondary
sources are implemented to gathering suitable data. Primary research is mainly implemented by
the support of conducting survey where questionnaire is developed to assist the project. On the
contrary side, secondary sources like books, journals, articles and so on are valuable in
developing theoretical framework. Furthermore, recommendations are provided to make suitable
changes in the business operations and action plan is created to analyzing the issue and making
suitable corporate polices and strategies to enhance the monetary performance of the business.

Table of Contents
Abstract............................................................................................................................................3
Title of the Research........................................................................................................................1
Chapter 1: Introduction....................................................................................................................1
Background of the Research...................................................................................................1
Review of the Problem faced.................................................................................................2
Rationale of the Research.......................................................................................................2
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................3
Research Questions................................................................................................................3
Chapter 2: Literature Review...........................................................................................................4
Chapter 3: Discussion of the Primary and Secondary Research......................................................8
Research philosophy...............................................................................................................8
Research Approach.................................................................................................................8
Research strategy....................................................................................................................9
Research choice......................................................................................................................9
Data collection methods.........................................................................................................9
Sampling...............................................................................................................................10
Chapter 4: Results of the Research................................................................................................10
Primary Basis........................................................................................................................11
Secondary basis....................................................................................................................24
Chapter 5: Recommendations and Action plan.............................................................................26
Action Plan...........................................................................................................................26
References......................................................................................................................................28

Title of the Research
The influence of corporate strategy or governance policies and their implementations over
the monetary success of the largest business.
Chapter 1: Introduction
Background of the Research
The existing study aim to determine the impact of corporate strategy and governance
policies and their implementation over the monetary success of the largest business. However,
the financial growth of a business is not only relay over the efficiency, quality and innovation
assessment but also on the compliances of corporate governance principles. In the today’s market
with increasing competition, the key motive of each small as well as large business enterprises is
to attaining higher growth and success (Rugman and Verbeke, 2017). For this, businesses are
seeking for implementing corporate strategies and government policies as the standard of
corporate governance develops the monetary performance of the business and also create a
positive influence over the internal efficiency of the business. An effective corporate governance
mainly ensures that the organisations environment is fair and transparent and the business can be
held accountable for their actions. Conversely, an ineffective corporate governance aids to waste,
mismanagement, and corruption. It is also essential to remember that although corporate
governance has emerged as a way to assist modern joint stock corporations it is equally
significant in state-owned enterprises, cooperatives, and family businesses. For better
understanding regarding the subject Starbucks is select, therefore it is a large American
multinational corporation which has wide chain of coffeehouses and roaster reserves. The
company was badly hit by the different trade barriers and fair trade issues due to inappropriate
assessment of governance policies and this affects the operations of Starbucks widely
(Broadstock and et. Al., 2020). The headquarter of the business is in Seattle, Washington.
Therefore, the company is founded in the year of 1971 by the collective efforts of Jerry Baldwin,
Zev Siegl and Gordon Bowker. It is a large public limited company which works with the
workforce strength of around 346000 employees, who are putting their significant efforts in the
growth and success of the business. The company is operating in around 31256 locations all
around the globe with the overall revenue of 26.50 billion. For gaining the superior position
within market, the company is widely concern over implementing effective corporate governance
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policies and practices in their movements and actions for the intention to enhancing the financial
performance and increasing the sustainability within market.
Review of the Problem faced
The study is executed to discusses about the issue of corporate strategy and governance
and how this affects the operations of the business, therefore, Starbucks has been damaged via a
large number of different public relation issues (Tricker and Tricker, 2015). The company was
hit by a number of fair trade issues, that aid the business to start their campaigns in showing and
proving that they get most of their coffee from free trade dealers now. Due to inappropriate
policy implementation Starbucks has faces the issue in decreasing in the net income by 15
percent in the year of 2008. The fallen amount of the net income from the year of 2003 to 2008
was an indication that are organization was not at good state and the stakeholders of the business
are also not receiving a good return. In the fiscal year of 2006, the company has committed to
develop an effective ECR executive committee which strengthen the business in the better
execution of the business (Latan and et. Al., 2018).
Rationale of the Research
The project into consideration is based on evaluating the impact of corporate strategy or
governance policies and their implementations over the monetary success of the largest business,
therefore, the study is imperative in providing in-depth evaluation about the corporate policies
and how these influences the operations in right manner. The major intention of conducting the
analysis is that, businesses are facing issues in attaining financial success and the study helps in
providing detailed knowledge to Starbucks to effectively implement the corporate policies and
enhancing the monetary performance (Grover and et. Al., 2018). There is an another reason of
executing an analysis over such a big topic is the personal interest of the researcher as the
investigator wants to explore own idea and recognition in relation to the specific subject and
enhance personal as well as professional skills.
Research Aim
The potential aim of this study is “To investigate the influence of corporate strategy or
governance policies and their implementations over the monetary success of the largest
business”. A study on Starbucks.
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Research Objectives
The effective objectives of the study that are interconnected with the aim of the study are
associated as under:
 To effectively understand the concept of corporate strategy and governance in the context
to business.
 To determine the corporate policies which are implemented by Starbucks in enhancing
the financial performance of the business.
 To articulate the impact of corporate governance policies over the increasing monetary
performance of the business. To recommend the ways which can be opted by Starbucks Corporation to enhance the
operations of business within broad level.
Research Questions
The suitable investigation questions that are connected with the aim and objectives are
defined as below;
 What is the concept of corporate strategy and governance in the context to business?
 What are the corporate policies that are implemented by Starbucks in enhancing the
financial performance of the business?
 What is the impact of corporate governance policies over the increasing monetary
performance of the business?
 What ways which can be opted by Starbucks Corporation to enhance the operations of
business within broad level?
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Chapter 2: Literature Review
The concept of corporate strategy and governance in the context to business.
According to Bradley (2021), Corporate strategy refers to the plan of the organisation which
defines the goals and the ways to achieve these pre-determined goals with the proper strategic
management. It is the overall vision of the company or organisation to have a clear picture of
goals or objectives that has to achieve and to mention all the ways to achieve these goals without
any delay (Jacoby, 2018). It gives the proper direction to the actions of the human resource of the
company. It is a continuous process because the situations and surroundings is not constant, so
company has to adapt changes in their strategies also. It helps in determining the value of the
organization and help the employees to work according to the need of the organization. Basically
it gives out the plan what has to be done to achieve the targets and in what time limit (Brean and
Kobrak, 2016). Corporate strategy includes and affects all the aspects and factors of the
company. There are some components which are included in this strategy are-
 Vision- It helps in setting directions for the company or organisation.
 Setting of objectives- It involves the development of the vision and converting them to
long term objectives for the company (Wang and Sarkis, 2017).
 Reaching out resources- It involves those decisions which are related to the allocation of
efficient human and other important resources for the achievement of pre-determined
goals.
 Strategy for trade-offs- It is the most important component in corporate strategy because
for the companies it is not possible to take advantages of all the opportunities. There is
always some level of degree is present (Tejedo-Romero and Araujo, 2020).
Corporate governance is the responsibility of the board of directors. They are the people
who are responsible for carrying out operations effectively and efficiently. They make sure that
financial reporting is reliable and check whether the rules, regulations and laws are compiled or
not. Management is responsible for the day to day operations of the company, it is the board of
directors who govern the management and they are the people who represent and safeguard the
interest of the stakeholders (Pargendler, 2016). There are some duties of directors to the
shareholders, they are the owners of the company and these directors are liable to these
shareholders if they failed to meet their assigned duties. Basically corporate governance is
formed to protect the interest of the investors, protects the right of shareholders, helps to increase
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accountability, helps in increasing transparency in the operations, helps in maintaining healthy
relationship with the stockholders.
The corporate policies which are implemented by Starbucks in enhancing the financial
performance of the business.
According to the views of Thompson (2017), Corporate policy is the set of broad
guidelines and protocols, they are formed after the analysis of all the internal and external factors
which can affect the goals and objectives and plans of the company. They are formed in such a
way that it helps in implementation of actions of the company to achieve the targets and
objectives. The guidelines of the corporate policy help the management to do activities
effectively and efficiently (Schönborn and et. Al., 2019). Some of the policies that are
implemented by Starbucks to enhance its financial performance are:
Starbucks has expanded its stores in the US as well as internationally, they have opened
the company there and also opened the store locations or by giving the franchise of store
locations. When company increases its location size in different countries with different stores
and outlets it will earn more revenue and profit which will increase the financial performance
drastically. It has also adopted the method of designing their brand image or character in such a
way which includes usage of different local materials and local craftsman (Azriuddin and et. al,
2020). When more of local artists are involved in their productions people will get attracted
emotionally and will buy more from the company. It is also working on increasing their quality
of the product they are giving to the customers when quality increases people attracts more
towards the company. It has also made the policy of entering into new market segment beyond
its retail stores (Hirunyawipada and Xiong, 2018). The company has made the policy of
providing customized offerings to the customers, when customers get the products according to
their taste they will buy more from the brand which will generate more revenue for the company
and their financial performance gets better as compared to other companies in the market. These
all policies of the Starbucks enhanced the financial performance because it has increased the
customer base and which increase the revenue of the company. The human right policy of the
Starbucks is the core component in increasing financial performance, the company gives support
and provides direction to the employees which motivate them to work effectively and efficiently
for the company which ultimately increases the productivity of the Starbucks. The code of
conduct of the Starbucks demonstrates commitment to the welfare and provides sustainability of
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the people that produce products and services, it gives proper safety at workplace and
implementation of the laws which make the company to earn brand image in the market and gain
financial advantages (Kim, 2015). Starbucks is continuously focusing on formulating more
policies to make new innovations in their company to generate more and more revenue for the
company because for any company the financial performance is what matters the most (Shin,
2017).
The impact of corporate governance policies over the increasing monetary performance of the
business.
According to Igor Todorovic (2013), Corporate governance is the process which is
carried out by different people and in this everyone is assigned with some responsibilities and
duties which shows trust, honest and open corporate behaviour (Rodrigues and Franco, 2019).
Some of these individuals are board of directors, chief executive officers, shareholders,
stakeholders, committee of audit, governance and compensation. It shows the commitment of the
company to be accountable to customers, shareholders etc. by doing activities like brand
management, stakeholder communications, environmental affairs etc (Babafemi, 2015).
Therefore, corporate strategy and governance mainly has direct positive impact over the
operations and progression of the business and the primary motive of each small as well as large
business enterprises is to attaining higher growth and success at market place. Thus, for this
businesses are concern over implementing effective CSR activities within business to enhancing
the operational ability of the business and also increasing the brand awareness of the business
(Aguilera and Crespi-Cladera, 2016). Corporate strategy and governance helps a business in
developing the profitability and returns also develops its competitiveness, credibility and the
reputation of the business, in addition to this, it also improves the interconnection among the key
stakeholders likewise investors, business partners, employees, customers and so on. The
businesses which insist over the highest standards of governance helps in reducing many risks
that arise from daily operations. Therefore, the businesses are able, by better performance and
returns, to attract investors whose investments could help finance further growth and
development (Westermann-Behaylo, Rehbein and Fort, 2015). This has clearly been stated that,
corporate strategy and governance mainly has direct positive impact over the performance of the
business.
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The ways which can be opted by Starbucks Corporation to enhance the operations of business
within broad level.
According to the opinion of Kanta (2017), Ethic and corporate governance are recognized
as the most important area for the business and society, therefore, ethical issues are mainly relay
over the morality of the existing situation. Starbucks is the most considered large coffee shop
which works for the motive of inspire and nurture the human spirit, needs not just serving
excellent coffee but also engaging customers at an emotional level. After Orin C.Smith in the
year of 2005, Howard Schultz gave the CEO potion to the Jim Donald. Since Jim Donald took
the CEO position within business, Starbucks faced the most serious situation in the year of 2008.
Therefore, at the time of this duration the stock of the business is dropped in around 40 percent
and the profit fells around 28 percent with the same time (Wagana and Nzulwa, 2017). However,
for resolving the issues of corporate strategy and government there are assorted measure that can
be implement by Starbucks to enhance the operations of the business within large level, thus
some are associated as under:
Suitable implementation of CSR activities: This defined as the most effective way which needs
to be implement by each business to enhance the operational ability via developing the brand
recognition in the manner. The suitable execution of CSR activities helps the business in
attracting and retaining customers for longer run of the operations (Kang and Namkung, 2018).
Efficient corporate employee training: This is an another important way which also needs to be
opt by Starbucks in the manner to enhancing the operations of the business, therefore, an
appropriate corporate training helps the employees in better understanding of the business culture
and operations and also aid positive outcome via developing the operational efficiency (Su and
Tsang, 2015).
Appropriate execution of corporate policies: A business is work for a specific purpose and the
major motive behind a business is to increasing the profitability and gaining growth and success.
Therefore, it is important for the businesses to execute suitable policies and legislations to
reducing the risk of inefficiency, growth, and low production (Tikson, 2018). The effective
policy implementation helps a business to grow.
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Chapter 3: Discussion of the Primary and Secondary Research
The research methodology is the procedure that is mainly used to determine, choose and
examine the information regarding topic. There are primary and secondary two different method
of data collection. In the methodology, there has been research onion used that was developed
through Saunders et. Al. (2007). The different layers consist in research onion mention below:
Research philosophy
Research philosophy refers to belief regarding way under which the data should be
collected and analyzed effectively. Choice of the particular research philosophy is mainly
impacted through practical implications (Hongdiyanto, 2016). Interpretivism and positivism are
two different types of research philosophies. The interpretivism research philosophy is related
with philosophical idealism positions and used to group the diverse approaches. Other than this,
positivism philosophy is based on the quantifiable observations which lead to the statistical
analysis. This philosophy is related to viewpoint that an investigator requires to concentrate on
the facts.
Justification: In conducting the present investigation, there has been positivism research
philosophy used as it is based on quantitative method. The main reason of using this research
philosophy is that it provides the factual knowledge gained by the observation (Lin, 2019)
(Francis, Hasan and Wu, 2015). The positivism research philosophy is uses only the research
data is verifiable and enabling the objective outcomes.
Research Approach
It is related to plans and procedure for investigation that span steps from the wider
assumptions to the detailed data collection methods and analysis. Overall decision mainly
consists which kind of the approach should be used to study topic. Inductive and deductive are
two different research approaches (Abbadi, Hijazi and Al-Rahahleh, 2016). The inductive
research approach is based on the quantitative method and provide the detailed analysis. On the
other hand, deductive research is one that people are related with the scientific investigation and
test hypothesis (Honoré, Munari and de La Potterie, 2015).
Justification: In this, deductive research approach has been used as it starting with theory
and developing the hypothesis. Its main purpose is to provide the relevant information and also
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getting the positive outcomes effectively. There is a possibility to generalize the research
findings to specific subject area.
Research strategy
This layer of research onion mainly gives the direction to efforts and thought to conduct an
investigation in systematic manner (AREAS, 2018). There has been survey chosen as research
strategy that provides the different questions regarding the particular area. It is one of the useful
research strategy that help in explain as well as explore the variables of interest. The benefit of
using survey strategy is that it consists having large population and ability to collect more
information. However, in this questionnaire will be provided to the employees with the support
of email due to the pandemic of COVID 19 as personal interaction will be avoided. Therefore,
this is the best and easy way to gather information from the participants (Filatotchev and Stahl,
2015).
Research choice
This defined as the most imperative area of an investigation methodology as it is relay over
two aspects i.e. qualitative and quantitative research method. Therefore, in the choice of
methodology is relay over the information accumulated to overcome the research issue (Barnes,
2018). The qualitative research method mainly encompasses over information which are
obtained via an investigator from first hand observation, focus groups, and others. The
quantitative tool is related to accumulating numerical information and analysed by applying the
statistical methods.
Justification: For assisting the present research in right manner, quantitative research is
implemented by the researcher as it is effective in executing the in-depth study over the aspect of
analyzing the influence of corporate strategy or governance policies and their implementations
over the monetary success of the largest business (Kang and Namkung, 2018). However, in this
information can be gather within actual facts and figures which are effective in measuring
outcome effectively.
Data collection methods
Information accumulation is mainly defined as the procedure which mainly enables to
identifying, evaluating, analyzing and interpreting the information in right manner to generate
significant results (Ivanov, Tsipoulanidis and Schönberger, 2017). This section of research is
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mainly relay over two aspects i.e. primary and secondary source of data collection. The primary
study consists over gathering firsthand information which are specific to a particular research
whereas, secondary research imperative in developing theoretical overview via the support of
books, journals, articles and so on (Kumaresan, 2019).
Justification: In the execution of the present study, both primary and secondary tools are
implemented by the researcher as these two are valuable in generating significant results.
However, primary research is implemented via the support of survey where questionnaire is
being select as the supportive source to gather information (Sari and Hunar, 2015). On the other
side, secondary research sources are imperative in conducting literature review via executing
entailed analysis thorough views analysis of authors and writers.
Sampling
Sampling mainly defined as the group of people who are taken from the original population
to gathering information over a specified area. The selection of sampling is encompassing over
probabilistic and non-probabilistic sampling tools (Kumar, 2018). The main reason behind
having a suitable concern over sampling selection is to saving time and cost of the investigation
and also gather suitable data.
Justification: For effective execution of the present study based on the aspect of evaluating
the influence of corporate strategy or governance policies and their implementations over the
monetary success of the largest business, sample has randomly been picked as it is he suitable
approach of probabilistic sampling tool and helps in making suitable selection of sample to
gather information. In this sample size of 40 is select and in this employees from the top
management of Starbucks are select to gather information (Pandey and Pandey, 2015).
Chapter 4: Results of the Research
This is the most important area of an investigation as it provides in-depth analysis to assist
the investigation in right manner via identifying, analyzing and evaluation of the data. In the
context to this, present investigation work, both primary and secondary studies are implemented
and here the analysis has been done through evaluation of the data (Taherdoost, 2016). However,
in this survey has been executed for primary study and frequency table has been created to
conduct analysis within numerical forms. In addition to this, MS-excel has been used to develop
the graphs, charts and diagrams which support the interpretation effectively. On the contrary ide,
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thematic analysis approach is also being implemented to conduct evaluation as here themes are
developed over he questions of questionnaire and also covers the aim and objectives to conduct
secondary analysis (Dźwigoł and Dźwigoł-Barosz, 2018).
Primary Basis
Frequency Table
Q1) Do you have an appropriate idea and recognition in relation to the aspect of
corporate strategy and governance in the context to business?
Frequency
a) Yes 39
b) No 1
Q2) As per your perspective, is it important for the businesses to execute corporate
governance policies?
Frequency
a) Yes 38
b) No 2
Q3) What do you think are the possible benefits of implementing corporate
strategy and governance policies at workplace?
Frequency
a) Developing access to the capital 12
b) Systematic implementation of business operations 8
c) Mitigate risk and safeguard stakeholders 10
d) Developing business efficiency 10
Q4) As per your perspective, is it necessary for Starbucks to implement corporate
governance policies in their operations?
Frequency
a) Necessary 36
b) Not Necessary 2
c) Neutral 2
Q5) According to you, what are the suitable corporate policies that are widely
implemented by the business?
Frequency
a) Employee complaint policies 8
b) Anti-harassment and non-discrimination 7
c) Safety and health Policy 10
d) Attendance/vacation/time off policy 8
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e) Meal and break periods 7
Q6) From your perspective, which corporate policies are implemented by
Starbucks to improvise their financial performance?
Frequency
a) Equal opportunity policy 10
b) Workplace health and safety 10
c) Employee code of conduct policy 10
d) Global human rights 10
Q7) As per your perspective, what advantages are attained by Starbucks by the
execution of corporate policies in their business practices?
Frequency
a) Increasing business performance 7
b) Developing monetary benefits 7
c) Effective image during the economic downfall 8
d) Developing stakeholder value 9
e) Enhancing customers base 9
Q8) According to you, in what manner corporate governance policies effects on
the monetary performance of the business?
Frequency
a) Positive 35
b) Negative 3
c) Neutral 2
Q9) What do you think, are the key issues that are faces by Starbuck for
inappropriate assessment of corporate strategy and governance?
Frequency
a) International trade regulations and tariffs 7
b) Government Stabilities 8
c) Interest Rates 7
d) High market competition 8
e) Change in Employment Law 10
Q10) From your view, what are the effective ways that are important for Starbucks
to implement for developing the operations at wider level?
Frequency
a) Suitable implementation of CSR activities 10
b) Efficient corporate employee training 10
c) Appropriate execution of corporate policies 10
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d) Incorporate corporate strategy 10
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Thematic Analysis
Theme 1) Individual have an appropriate idea and recognition in relation to the aspect of
corporate strategy and governance in the context to business.
Q1) Do you have an appropriate idea and recognition in relation to the aspect of
corporate strategy and governance in the context to business?
Frequency
a) Yes 39
b) No 1
Interpretation:
The existing study is executed to analyse the recognition of people in relation to the
concept of corporate strategy and governance, therefore, in this analysis has been executed
among 40 participants and out of that 39 people are said that, they are having appropriate idea
and recognition in relation to the similar subject as they are aware about the aspect of corporate
strategy and governance and remaining people are not in favour with the same as they are not
having any idea.
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Theme 2) It is important for the businesses to execute corporate governance policies.
Q2) As per your perspective, is it important for the businesses to execute
corporate governance policies?
Frequency
a) Yes 38
b) No 2
Interpretation:
According to the detailed analysis of the study, it has been interpreted that 38 out of 50
participants has said that, it is important for the businesses to execute corporate governance
policies, as per their view it is effective in effective execution of the operation. In addition to
this, remaining 2 participants are not in concern with the same, as they do not think that
corporate policies are imperative for business.
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Theme 3) There are assorted possible benefits of implementing corporate strategy and
governance policies at workplace.
Q3) What do you think are the possible benefits of implementing corporate
strategy and governance policies at workplace?
Frequency
a) Developing access to the capital 12
b) Systematic implementation of business operations 8
c) Mitigate risk and safeguard stakeholders 10
d) Developing business efficiency 10
Interpretation:
In this existing survey, another question is being asked from the 40 participants in
relation to the benefits of implementing corporate strategy and governance policies, therefore,
out of that 12 people are in concern to developing access to capital, 8 people are go with
systematic implementation of business operations, 10 people are go with mitigate risk and
safeguard stakeholder and remaining are go with developing business efficiency.
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Theme 4) It is necessary for Starbucks to implement corporate governance policies in their
operations.
Q4) As per your perspective, is it necessary for Starbucks to implement
corporate governance policies in their operations?
Frequency
a) Necessary 36
b) Not Necessary 2
c) Neutral 2
Interpretation:
From the evaluation of the survey report it has been interpreted that, 36 out of 40
responsive are said that yes it is necessary for Starbucks to execute corporate policies in their
operations as they think that, corporate policies are valuable in systematic execution of
operations, 2 people are not in favor with the same and remaining are prefer to be quite.
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Theme 5) There are multiple suitable corporate policies that are widely implemented by the
business.
Q5) According to you, what are the suitable corporate policies that are widely
implemented by the business?
Frequency
a) Employee complaint policies 8
b) Anti-harassment and non-discrimination 7
c) Safety and health Policy 10
d) Attendance/vacation/time off policy 8
e) Meal and break periods 7
Interpretation:
As per the detailed analysis of the project it has been determined that, here are multiple
suitable corporate policies like Employee complaint policies, Anti-harassment and non-
discrimination, Safety and health Policy, Attendance/vacation/time off policy, Meal and break
periods that are widely implemented by the business. Therefore, these all ae effective for
businesses in developing success.
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Theme 6) Here are different corporate policies are that are implemented by Starbucks to
improvise their financial performance.
Q6) From your perspective, which corporate policies are implemented by
Starbucks to improvise their financial performance?
Frequency
a) Equal opportunity policy 10
b) Workplace health and safety 10
c) Employee code of conduct policy 10
d) Global human rights 10
Interpretation:
According to the descriptive evaluation of the study, it has been interpreted that, here are
different corporate policies like Equal opportunity policy, Workplace health and safety,
Employee code of conduct policy, Global human rights that are implemented by Starbucks to
improvise their financial performance.
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Theme 7) There are different advantages that are attained by Starbucks by the execution of
corporate policies in their business practices.
Q7) As per your perspective, what advantages are attained by Starbucks by the
execution of corporate policies in their business practices?
Frequency
a) Increasing business performance 7
b) Developing monetary benefits 7
c) Effective image during the economic downfall 8
d) Developing stakeholder value 9
e) Enhancing customers base 9
Interpretation:
In this evaluation the another question is asked about the benefits gained by Starbucks
due to the execution of corporate policies, therefore, 7 out of 40 people are in concern with
increasing business performance, another 7 people are in favour with developing monetary
benefits and 8 participants are go with effective image during the economic downfall, 9 people
are go with developing stakeholders value and remaining people are go with enhancing buyers
base.
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Theme 8) In different manner corporate governance policies effects on the monetary
performance of the business.
Q8) According to you, in what manner corporate governance policies effects on
the monetary performance of the business?
Frequency
a) Positive 35
b) Negative 3
c) Neutral 2
Interpretation:
As per the analysis of the above mentioned graph it has been determined that, 35 out of
40 people said that corporate governance policies have positive impact over the monetary
performance of the business and another 3 people are not in concern with the same and
remaining people are not providing any discussion on the same.
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Theme 9) There are different key issues that are faces by Starbuck for inappropriate assessment
of corporate strategy and governance.
Q9) What do you think, are the key issues that are faces by Starbuck for
inappropriate assessment of corporate strategy and governance?
Frequency
a) International trade regulations and tariffs 7
b) Government Stabilities 8
c) Interest Rates 7
d) High market competition 8
e) Change in Employment Law 10
Interpretation:
From the detailed analysis of the study, it has been interpreted that there are assorted key
issues like International trade regulations and tariffs, Government Stabilities, Interest Rates, High
market competition, Change in Employment Law that are faces by Starbuck for inappropriate
assessment of corporate strategy and governance.
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Theme 10) There are multiple effective ways that are important for Starbucks to implement for
developing the operations at wider level.
Q10) From your view, what are the effective ways that are important for
Starbucks to implement for developing the operations at wider level?
Frequency
a) Suitable implementation of CSR activities 10
b) Efficient corporate employee training 10
c) Appropriate execution of corporate policies 10
d) Incorporate corporate strategy 10
Interpretation:
According to the evaluation of the above mentioned graph it has been interpreted that, here
are multiple effective ways likewise, Suitable implementation of CSR activities, Efficient
corporate employee training, Appropriate execution of corporate policies, incorporate corporate
strategy that are important for Starbucks to implement for developing the operations at wider
level.
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Secondary basis
Concept of corporate strategy and governance in the context to business
From the literature review, it has been examined that corporate governance is collection
of the processes and mechanisms that used through different parties in order to control as well as
operate the business. The better corporate governance is important as it enable firm to operate in
efficient manner, improve capital access and mitigate the risk. This makes firm transparent and
accountable to the investors as to reduce the expropriation for shareholders. In the literature
review discussed about the components of corporate strategy for an instance vision, strategy for
tradeoffs, setting objectives and reaching out the resources. It has been discussed that in
corporate governance, management is more responsible for daily basis operations of firm. It is
mainly formed for the purpose of protect investors interest, protect shareholder’s rights and also
helps in enhance accountability.
Corporate policies which are implemented by Starbucks in enhancing the financial
performance of the business
It has been analyzed that Starbucks implementing the policies for the purpose of
increasing the company financial performance. The policies are helpful for management to do
that activities in significant manner that helps in enhance performance level. It has been
discussed that Starbucks mainly expanded its stores that helps in earn the more profit as well as
revenue. This helps in enhance the performance level of Starbucks at marketplace. The main
focus of Starbucks is to enhancing product and service quality as they are providing to
consumers’ high quality for attracting them at large scale. Company has made policy of giving
the customized offerings to consumers when they get services as per their preferences and tasks.
This helps in generate the more revenue as well as financial performance in competitive
marketplace.
Impact of corporate governance policies over the increasing monetary performance of the
business
This objective is linked with the questionnaire as there has been analyzed the positive and
negative impact of corporate governance policies over the increasing monetary performance of
the business. The corporate governance is used to manage the business affairs of firm for
enhancing the corporate accounting with specific aim. The corporate governance mainly focusses
on improving the financial performance of company as this is developed effectively. Execution
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of the corporate governance helps in improving the financial performance of an organization and
also impacts internal efficiency of company. Poor disclosure and lack of transparency minimized
the corporate governance effectiveness.
25

Chapter 5: Recommendations and Action plan
The existing project is related to the aspect of Corporate strategy and governance, therefore
this recognised as the system by which businesses are directed and controlled but also recognised
as the interconnection among the businesses and the interest groups that determines its strategic
direction and the performance. As per the analysis of the study it has been recommended to the
business to be concern over implementing corporate strategy for the purpose to executing the
operations within systematic manner and enhance the operational ability. In this present project
the analysis is being executed over the study of Starbucks and per the detailed analysis of the
project, it has been recommended to Starbucks to follow the government legislations in relation
to corporate strategy and governance, thus this would be supportive for the business in enhancing
the production ability via managing the suitable workforce. In addition to this, it has also been
recommended to the business to provide corporate training where an induction about the
business, its culture, operations and so on are provided to making employees familiar with the
environment. However, this can be supportive for the business to enhance the operations and
analysing the ability of employees at workplace. As per the evaluation of the study, it has also
been suggested to the business to implement effective corporate policies in respect to conducting
systematic operations of the business.
Action Plan
This defined as the most imperative aspect of the investigation as it entails the states that
supports the attainment of corporate objective within limited time duration. In the case of an
investigation work, action plan helps in evaluating the suitable solutions for the concerned
issue that are taken in the project aim (Murshed and Zhang, 2016). In the context to the
current study, action plan involves different stages which are associated with the aspect of
evaluating the influence of corporate strategy or governance policies and their
implementations over the monetary success of Starbucks, thus the suitable stages involve are
described as below:
Steps Description
Step 1: Identify the
reason
This is the first stage of the action plan, in which the potential
intention of executing the research is mentioned and in the case of
this present study, the investigation is executed to determine the
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impact of corporate strategy and governance and their
implementation over creating monetary success for Starbucks.
Therefore, the study helps Starbucks in evaluating the suitable
corporate strategy and governance to enhance business performance
(Pruzan, 2016).
Step 2: Analysis of the
Issue
After analysing the reason of executing the study an evaluation about
the issue is defined, thus Starbucks is a large and leading coffee chain
which is working on a large extent and mainly facing the financial
issue in the year of 2008 due to inappropriate assessment of corporate
strategy and policies. Under the process handling of Jim Donald,
Starbucks faced the most serious situation. Therefore, at the time the
stock of Starbucks is dropped in around 40 percent and the profit fells
around 28 percent with the same time. This, was the issue company
has faced (Basias and Pollalis, 2018).
Step 3: Formulate the
strategies
This is the third stage, where suitable policies are implemented after
analysing the issue, thus, after evaluating the issue of Starbucks, the
management of business is concern over implementing effective
corporate strategy like corporate training, implementation of
government policies, corporate strategy and so on. Which helps the
business to resolving the monetary issue and provide the way to attain
competitive edge (Humphries, 2017).
Step 4:
Implementation of the
Strategy
In this present study, the implementation of the strategy is based on
done as here, the formulated strategy of Starbucks is implemented
within the actual operations and determine the results of the
implementation strategy. In addition to this, here changes are
analysed after the execution of the strategy and policy (Igwenagu,
2016).
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